After running for about 14 days, I’ve come to a couple of conclusions about the PPV test campaign I ran, especially some conclusions which may be a revelation to you if you’re new to this form of traffic.<\/p>\n
[Note: this is the last in a series of case study posts, to catch up, go to the beginning: PPV-to-CPA case study kicks off<\/a>]<\/p>\n End of campaign stats:<\/p>\n Assigned daily budget: $10\/day<\/p>\n Total views: 627<\/p>\n Total spend: $7.47<\/p>\n Average daily spend: $0.30<\/p>\n –<\/p>\n Total number of conversions: 0<\/p>\n Net profit\/loss:\u00a0 -$7.47<\/p>\n –<\/p>\n The offer as previously mentioned was a dating offer, specifically one of the niched forms of dating. It didn’t convert. Here’s why:<\/p>\n –<\/p>\n What’s next for the case study?<\/p>\n Here’s my thoughts on the resources I used for this:<\/p>\n Good starter network, especially if you’re new. I liked the fact that you can fund the account with your Paypal balance, vs just a credit card alone. The fact that their PPV is popped on multiple browser platforms – IE, Firefox, Chrome, Safari – means\u00a0 you’re going to get wider coverage than just a IE-only PPV network (many of them are). Also, Direct CPV is receptive to user feedback and their interface is relatively easy to use. Bulk uploading of URL targets saved me a ton of time – also scaling to a 200k URL campaign should not be an issue. Due diligence: Be sure to check the conversion reports regularly (I suggest at least once a day) and export the data to Excel, so you can do data analysis to improve your campaign.<\/p>\n Good resource to get started. Some will ask “Isn’t this stuff free on the internet”? Some of it is, some of it isn’t. I’d suggest getting this as a reference and reading all the PPV-related blogs you can. Besides Lorenzo<\/a>, Finch<\/a>, Josh Todd<\/a>, PPV Playbook<\/a>, you can see what other marketers are periodically posting about PPV on AffBuzz<\/a>.<\/p>\n I didn’t sign up for David’s PPV coaching forum yet, because I wanted to apply the basics and understand the systems. I might include the forum in a future case study.<\/p>\n In the future, I’d look at implementing a simple landing page creative, even if it was a static or animated graphic, or a more conventional lander. Thien\/LP Designer’s PPV landing page templates at $20 for 16 of them are a steal. Else Justin Dupre is selling some for $5 each at his marketplace<\/a>.<\/p>\n A number of techniques when it came to scraping URLs were using the techniques I outlined here. If you’re interested, act now, because the content is updated every month and will be replaced on Mar 1st.<\/p>\n\n
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