If you’ve been a regular reader of this blog, you’d probably know that I’m a believer in business systems. And affiliate marketing lends itself to a systems-based approach easily.
Most affiliate marketers will follow one of two systems, or in some cases a hybrid of both systems.
[For the course of this post, I’ll loosely use ‘affiliate marketing’ (which involves a transaction) to also include CPA (cost per action) or lead generation-based marketing (which may or may not result in a transaction)]
A systems-based approach provides an easy way to:
- Design and plan an affiliate marketing campaign
- Objectively test, implement and measure your results
- Tweak your system to achieve an optimal result on your time and resources
Having said that, most affiliate marketers will adopt (more…)
I just touched down in Singapore earlier today and although the 14 hour time difference is causing major havoc to my body clock, I figured this is the perfect opportunity to reflect on Affiliate Summit West and the takeaways from having flown 20+ hours around the world to attend.
Thanks to Shawn Collins and Missy Ward who conceptualized Affiliate Summit and have been grown it from strength-to-strength at about 200 participants in the first AS in 2003 till more than 2,000 at the recently concluded ASW.
It was a great opportunity to meet up face-to-face with a number of the online marketers I’d been reading and talking with over the past few months like ShoeMoney, Scott Jangro, Kris Jones, PlanetAndrea, Jon Fisher from WickedFire and Joe Whyte.
Becky “Webmoxy” Ryan was a friendly and intelligent person to talk to (even though I was deep in thought and seemed to have unintentionally ignored her when she called out a few times).
Maura, Robyn, Andrew Wee at the Pepperjam booth
Shoemoney’s assistant Nicole
Webmoxy Becky Ryan
More surprising still was the fact that (more…)
Since it’s launch, Elite Retreat has evoked a firestorm of debate among online marketers.
Attendees from the first ER paid $4,500 per head to attend the exclusive event.
The upcoming second ER to be held on 19 and 20th March in San Francisco is raising some hackles with its $4,950 price tag.
I’ve often heard the question on the forums and a number of Internet Marketers have been asking me this question:
Is it too much?
And often I hear the gripe that (more…)
On the sidelines of Affiliate Summit West, I had an opportunity to talk with pepperjamSEARCH President and CEO Kris Jones.
What’s his prediction of this year’s search trend?
“With Google’s quality scores coming into play, small and medium businesses with PPC budgets of less than $2 million, will see their prices increase, while conversions decrease”
Landing pages being one of the key determinants of quality scores.
Smaller search engines will provide lower quality opportunities, and result in a number of search arbitragers leaving the market. But the success ones will see an increase in their earnings.
pepperjamSEARCH’s Kris Jones and Andrew Wee
We also talked about the evolution of (more…)
I’ll be putting up the content from Affiliate Summit West over the next couple of days, but here’s the most important lesson I picked up from the affiliate managers and super affiliates I’ve been talking to.
You don’t already need more content than what you’ve already seen on their blogs and forums, but here’s the difference that makes a difference.
The major obstacle and stumbling block for 99% of online marketers is your mindset.
And it’s not something you can rationalize, but rather an emotional reponse.
Sure, all of us can think we theoretically earn a million dollars a month, but the question is whether you feel you have the ability and are motivated to achieve it.
Jeremy Schoemaker (Shoemoney), Andrew Wee, Jon F (WickedFire)
If you have no expectations about your online earning potential, you’d likely be happy with earning $1.
But from there, whether you hit the $10/day, $100, $1,000 or $10,000 level all depends on the ‘glass ceiling’ you’ve set for yourself.
Internet Marketing is truly a mind game.
Because once you’d set your mind in motion, you will go all out to find the strategies to reach the next level.
Here’s my personal beliefs that will help you reach the next level:
Things never stay the same. Expect change. And deal with it. Whatever doesn’t stop you will only create a barrier of entry for other.
- Problem-centered or Solution-centered
Are you someone who’s apt to complain or get stressed when a problem arises.
If you shift to a solution-oriented approach when something happens and you’re able to deal with it sooner than the others, you’d have a headstart on your competitors.
The first step is to take action, the second is to test everything. Never take anything for granted and you could see increases of 10-20% in your results.
The most important attribute, however, is persistence. If you work at something long enough, you might not get the same results you’re aiming for, but you’d be pretty close.
Tino Buntic, known for his What Do Bloggers Look Like? project, announced his new project, 2000 Bloggers.
Top row: Spot the guy who traded the giant red paperclip for a house?
That’s me in the top row, 2nd from the right.
In Tino’s own words:
There are dozens of social networks that bring the blogosphere together (more…)
