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kickassmarketer shows you how to pwn mobile CPA marketing

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Dan Matejsek (pronounced ma-tay-sek), also known as kickassmarketer, recently posted a 48-minute long video in AffPlaybook, which could shed a lot of insight for new and experienced mobile marketers.

As an experienced affiliate and now offer owner, Dan has generated revenue in the 8-figure range with Android apps.

While I am already familiar with several aspects of mobile marketing, Dan shared a number of points from his presentation which are new to me and key to making a mobile campaign with a higher chance of success.

Here goes:

  • While affiliates are very focused on traffic costs and conversion ratios, the offer owners are looking at different metrics. An affiliate might look at click to conversions in order to work out break even and profit points. An advertiser will look at mobile app installs to paid upgrades/in-app purchases.
  • Dan showed live stats of what an advertiser will be look at on the backend and how he evaluates lead quality and whether to allow an affiliate to continue running the campaign or pause him due to poorly converting traffic (from the advertiser’s perspective).
  • Importantly, he shows you what he is looking for and drops several nuggets on how to optimize your campaign and work towards situations where your payout is 3x or even as high as 6x the offer’s street payout.
  • Conversion tracking and traffic optimization is key: If you’re running your mobile campaigns as if you were on a web platform, you’d be using a brute force approach that is possibly leaving a lot of money on the table. Dan shows you how analysing the stats for carrier and handset, plus getting info from the advertiser can make a huge difference between something that is breaking even and something that generates profit on a consistent basis.
  • In one case, an affiliate built a strong campaign on the back of a large pool of data collected. When he came back after taking a break of 3 months, he was able to resume the campaign and continue to see 6-figure a month revenue from the campaign. Which incidentally involved one offer from one network from one traffic source.
  • “The mobile marketing mindset”: The biggest takeaway from the video is getting insight into how and what a mobile advertiser is looking for. If you’re taking notes from his session, you’ll know the right type of questions to ask when working with a traffic source and advertiser.
  • While Dan doesn’t give away the complete system, he gives away enough that a relatively intelligent affiliate will be able to work out a few steps and start testing to find something that works. With a systematic approach to choosing and running offers to test, it’s a matter of working the numbers till you find something that works and sticks for you.

To access the recording, you need to be an AffPlaybook member, and if you’re following the strategies that Dan lays out, your membership will be paying for itself many times over.

If you’re already a member, you can search for the thread “Behind the scenes private tour of mobile advertiser portal tour” (Yes, the title is a little redundant, but the content is good).

If you’re not a member yet, you can access my Affplaybook discount code to get $10 off per month.

You can visit Dan’s blog at kickassmarketer.

Ok, what are you waiting for?

AffPlaybook product review and AffPlaybook discount code

Note: This is a product review of AffPlaybook. If you’re interested in the AffPlaybook discount code, you can click here to access it.

Would you pay for something that you can get free online?

Specifically training in online marketing, affiliate marketing and lead generation?

How do you compare a free Internet marketing forums like the Warrior Forum, Wicked Fire or one of the other free forums, compared to a paid forum, like AffPlaybook?

A simple reply might be “You get what you pay for”.

But let’s assume you don’t buy the “free is junk, paid is quality” argument and look at the facts.

When I’ve gone into one of the free sites, I’ve found that the content posted by members tend to consist mainly of jokes, casual chat, stuff for sale and tips.

 

What you get out of most Internet marketing forums?

Often the jokes and chat stuff takes up most of the bandwidth, with some members coming up with stuff or services to sell to other members. The stuff for sale could be good, especially if it’s a newer provider or developer who wants to establish themselves and do some beta testing, build up goodwill or collect customer reviews.

The “tips” you get are often very (more…)

Understanding a Niche vs a Vertical and the $ making difference

I see affiliates using “niche” and “vertical” interchangeably, but I think sorting your thinking straight on the key difference is going to be one of the things that helps you scale your online earnings.

At first glance both words refer to a category or topic (like gardening, or finance, or games) that you hope to theme an online marketing campaign around…so it seems similar, but it’s not.

A niche in time…

Let’s look at some examples: A niche (variously pronounced as “nitch” or “neesh” depending on which side of the pond you’re on, or maybe how many beers you’ve had) is something specialized. So the stuff on Clickbank tends to serve a niche. For example “low calorie recipes to promote hair re-growth for vegans” would be a niche. “Dog training for hearing impaired pet owners” might be another niche. These tend to be specialist products with interest from a smaller subset of the Internet audience. The key driver of why this product does well is because the user can’t easily get this info or service elsewhere. After all, how easy is it going to be to find a book on “501 woodworking project for someone with zero technical skill”? So the $27 or $47 e-book on clickbank tends to find a ready audience.

In most cases these niche products tend to top out at a couple thousand in revenue per month. So to bank with these products, you’d usually have to market several of these types of products. If the products are related or complimentary, there exists opportunity to cross-sell and cross-promote, so you can, to borrow a phrase, “stack that money”. You might do this be cross-selling a range of photography books (outdoor photography, fashion photography, shooting kids (taking their photos, not going at them with an AWP…)). If you upsold stuff, you might sell camera paraphernalia, like camera equipment, online photo services, photo events, confences, workshops.

The times I’ve promoted niched products, I’ve felt like a sniper, shooting at demand for long tail demands for which people are willing to pay to make the pain go away, or bring themselves pleasure, or a combination of both.

Generally, you’d need to promote maybe 3 to 5 of these types of products to generate a decent income.

Going Vertical

When promoting offers such as CPA offers, you’d realize that these tend to address big markets – dating, finance, gaming, downloads, travel, fashion – some of Neverblue’s top verticals. With verticals you’re dealing with entire sections of a market – within the finance vertical, you’d have credit cards, insurance, credit scores, financial profiles, stocks, mutual funds, forex, etc.

So when you promote a vertical, you’re addressing a potential market of millions (instead of just thousands in the case of most niche markets). The promo style is different too, which is why most CPA affiliates favor paid traffic.

You’d probably hear the familiar refrain that CPA marketing is a volume game. The more traffic you buy, the more leads you generate, the more you get paid.

In contrast to more specialized stuff, the key is to become a dominant player with each offer you promote. While niche marketers might be content with generating $5,000 per month with a niche product, the CPA marketer might aim at $5,000 per day or more in revenue to make their business model viable.

The CPA marketer is often arbitraging traffic. If your commissions exceed your traffic costs, you’re in the money. In most situations, you’d want to go for the offers with the highest potential in terms of traffic (ie: demand), scalability (how big you can grow the offer) and importantly for affiliates who think of themselves as business owners – your bottomline (how much it will put in your pocket at the end of the day).

My advice for newer affiliates is to find an offer that has potential to scale to something big and aim and work towards at least $1,000 or more a day in revenue. It’s only when you make this a goal in your overall business strategy that you will experience bump in your business and your profits.

Wealth building in 15 minutes

One of the major challenges facing newer affiliates is finding time to work on their business.

The reality is that everyone is subject to the same 24 hours a day, whether you’re Richard Branson or Joe Blow starting out.

Sure, you might say that an experienced affiliate might have multiple campaigns making a couple thousand a day and mainly running, except for an hour or two of tweaking and optimization each day, so he or she has time to do ‘lifestyle blog posts’ or tweet about the massive filet mignon that they’ve chowing down at Ruth’s Chris Steakhouse or Craftsteak for lunch.

In my book, all this self-justifying, non-productive structured procrastination is what leads many affiliates to knock themselves out of the game. Imagined “high competition” and reasons that the industry/offer/traffic source is dying/saturated/overpriced/sees little or no demand, is all a bunch of BS.

Let’s look at this for a moment. I think you need to make up your mind. Is the offer “saturated” or is the industry “dying”?

If it’s dying, then it’s dying. But if so, how could traffic be “overpriced” and the offer be “saturated” at the same time?

Sounds like a paradox, and not one of those fun ones either.

I’ve been speaking a number of affiliate training workshops recently, some as part of my role in recruiting and developing Neverblue affliates, as well as for local Internet marketing groups.

The major challenge that most marketers face is a mental one. Not so much that you’re going crazy at the stuff you have to deal with in figuring out how to get started, but more a lack of self-belief.

Talk to a top affiliate and you’ll realize that confidence is one of the keys that separates the men from the boys and the women from the girls.

Even if you haven’t mastered something yet, it should not keep you from jumping headlong to figure it out.

But back to wealth building in 15 minutes…

If you’ve sat waiting for the subway, or have time between meetings, or maybe 15 minutes before going out for dinner, what do you do with that deadtime?

Are you spending it checking your email? Or watching youtube? Checking for Facebook updates?

If instead of doing all that, you spend that time looking at ads running on high traffic websites, running keyword searches, doing competitive research, reading up on promoting techniques, that would help you more than just blowing that time doing something that you’d probably forget two days from now.

Yes, I like watching/listening to motivational stuff about “how you can do it” as much as the next guy, but I try to limit that to listen to that while I’m in the toilet or taking a shower. Because it doesn’t require your full focus.

So try this out for a couple of weeks, make a commitment to spending your time more productively. Stuff CAN be accomplished if you have a pocket of 10 minutes or more.

And now I have to complete this 15 minute blog post. Ping it, then head to my next meeting.

Ivan Ong’s Profitable Affiliate Marketing workshop, Saturday, Mar 10, in Singapore

Top affiliate Ivan Ong gave a great presentation on promoting international CPA offers at Neverblue’s Interact Singapore event in December last year and some of the attendees inquired about getting additional training or even being personally coached/mentored by Ivan after listening to him speak.

While I doubt Ivan will have much time to do personal mentoring, I’ve arranged the next best thing – he’s agreed to a workshop that builds on and goes into greater detail on his strategy in promoting international offers.

You might be wondering why this might be a useful area for affiliates to pick up on. For one, North American offers, which comprise the bulk of offers in each network’s database still represents the lion’s share of revenue at most networks. If you’re a newer affiliate, this means you’re competing against established affiliates, whether they specialize in paid search, SEO, media buys or PPV. Being outbid or just being unable to run your campaign with major ad networks can be a major stumbling block.

With Neverblue’s focus on establishing a European and Asian presence, I’ve compared the offer database against other networks and am confident from seeing the offers and seeing how well some of my experienced affiliates are doing with the offers that I feel new and experienced affiliates stand to gain from either starting out promoting these kinds of offers or adding these classes of offers to their portfolio of campaigns.

For the upcoming workshop, Ivan will be presenting his system as well as showing campaign data from Europe and Asia campaigns, it’s my intention that attendees will be able to create a blueprint to similarly promote offers, which generally seem to have a higher conversion rate, and usually lower traffic costs across the board.

If you’re not earning the level of affiliate marketing income that you are aiming for, you should attend this workshop.

As it’s additional training by Ivan, it falls outside of Neverblue’s training.

Although there’s a charge for the 1-day workshop, Ivan’s offering a special rate to Neverblue affiliates.

If you aren’t already a Neverblue affiliate and would like me to be your affiliate manager, you apply to be an affiliate via my signup link. (Update: I’m no longer an affiliate manager with Neverblue, but if you apply with my signup link, drop me an email via my “contact” link and I’ll see how I can help you get approved).

Note: You should be familiar with how affiliate marketing works. If you have run CPA campaigns previously, it will also help you get more out of the workshop.

Note: The workshop has been postponed due to Ivan’s commitments. You can still sign up for Neverblue here.

Speeding up CPA network acceptance

It seems like new affiliates might have difficulty getting accepted into a CPA network, especially if they’re new and have little or no experience.

I often read of these new marketers having their affiliate application denied, especially at major networks.

Here are some tips to increase your chances of getting accepted.

“Interviewing” for your CPA network affiliate application: Just like interviewing for a job, it’s important to be prepared when you’re “interviewing” to get into a network. It’s not very encouraging to have an affiliate apply then say they don’t know anything about the network, or worse, say “I’m brand new and I’m not in any network yet, so I applied to everyone.

Some tips that will help you get in, especially if you’re newer.
1) Do your homework: Check here and on affiliate blogs on the profile of the network. It’s a 2-way street. How is the network’s offer selection? Payment policy? How helpful are the affiliate managers (AMs)? Are they “agency of record” for the offers they promote, or do they mainly syndicate offers from other networks?

2) Have a game plan in hand. This can be difficult if you’re not already in at least one network, but if you are in one network, you can surf through the offers and get an idea of what your focus will be on. If not, you can use offers202 or another offers search engine as a means of last resort (although you might not be able to see some of the analytics like CTR, EPC, etc) Figure out what niches do you focus on? What is your traffic strategy, what are your primary promo methods? If you can’t understand this, you might score lower on the network’s internal rating system (generally the lower your score, the more difficulty you’ll face in getting accepted), also depending on the network, you might have a smaller pool of offers to choose from.

3) Invest in yourself: A lot of affiliate marketing is knowledge-based. So be sure to trawl through the available resources and know what you need to know to run your business. If you don’t have all the tools and knowledge to be effective, it’s not likely that anyone else is going to do it for you. So this step is just smart business sense.

4) Follow up: There’s a couple of ways to do this. You can call the network after you’ve submitted the application, be sure to be able to answer questions about your background, experience, promo method, niche selection, etc. Alternatively, if you get in touch with someone from the network (either from the AM side or from the biz dev side), and have a conversation with them (tell them especially if you’re brand new), then you have a much better chance of getting in. Applications at the larger networks go through an automated screening process when you first submit and may be denied during this stage. If you talk to someone, they can flag it and the application can be prioritized. It’s more difficult to approve a denied application than to manually review an application that is in the pending pile.

Ok, that was long, but hopefully it’ll give a better idea of what happens during the account application and review process.

If anyone has any questions, especially about applying to Neverblue CPA network, you can read my earlier post: “I’m looking for a few top Neverblue affiliates

Alternatively, you’re also welcome to email me.