…or maybe not.
How did 2014 go for you?
It might be an indication of how this year might end up.
You might be the exceptional 10% that sets goals and consistently overshoots their target, getting much more than they had initially planned. If this is you, then stop reading, there’s not much more I can give you.
If, on the other hand, you find yourself get you all fired up, ready to walk over burning coals, broken glass, molten lava, and you attack your goal with gusto…only to find yourself scaling back on your goal, and eventually stopping.
Don’t feel bad. It gets most of us. If you think that Elon Musk, Donald Trump, Richard Branson don’t encounter setbacks, sometimes on a daily basis, then you’re dead wrong.
Hitting obstacles is part of moving along the road towards making it. If you’re not constantly hitting roadblock after roadblock, look at where you are. Chances are that you’re standing still.
If you want to be a success, you have to move along the path. You will encounter difficulties, you will either be stopped by them, or you will overcome them and move further along the path.
Having coached Internet marketers and affiliates over the years, here’s a pattern I’ve noticed.
Some people will stop when they encounter the first obstacle. It might be as simple as failing to learn how to FTP files into a webhost. It might be a failure to learn how to use a conversion tracker. Whatever the reason, they stop. They decide that Internet marketing or affiliate marketing is “not for them”.
Some will overcome the first obstacle, hit the second obstacle, maybe getting their PPC account banned, or their FB Ads account suspended. They then throw in the towel and decide “affiliate marketing is not for me”.
So it is a funny that a series of obstacles will progressively take out more and more of the pack, till there are less than 10 out of every 100 that started the journey.
I also have would-be Internet marketers that drop me emails asking for coaching, promising they will do “anything and everything” till they succeed.
My answer is “we’ll see”.
While there are some that will encounter difficulty, then do whatever it takes to get over them, a larger proportion will drop me an email a month or two later and drop out, with the reason “Internet marketing is not for me”.
So much for doing “anything and everything”.
I’m just like the next guy, I’d like to see $20,000 or $30,000 in monthly blogging income just fall into my pocket. And there are still a number of bloggers generating those sorts of numbers.
Where a disconnect might happen is seeing the end result and assuming that this can be achieved in a month or two.
What they fail to see is that the blogger might have spent the last two years working up to this level. They might have had months earning nothing, or maybe a token $5 or $10, till they discovered the breakthrough somewhere along their journey.
The breakthrough might have come from trying something different from what they had been doing before, or the breakthrough might have come from implementing a couple of tips they had picked up from attending a conference.
Whatever the “secret sauce” ingredient might be, it didn’t come from trying something new for a month or two, then deciding that it’s not working.
If Thomas Edison and Henry Ford give up on their second attempt at trying something new, we might not have electricity or automobiles now.
Finding something worthwhile, then pouring yourself 110% into it and keeping at it till you succeed is the difference between success and failure.
If you give up so easily in business, it’s likely that you might give up easily in other parts of your life too.
This is the start of the year, and it can be the start of taking new approaches to meeting and exceeding your goals.
Here are some tips:
- Break stuff down: Anything new will feel like a new project. Whether it’s a new business model, or using a new ad serving system, there will be a period of adjustment. It will be a big project. While you might not be able to change how difficult it is, what you can do is break the project into more manageable pieces. Setting up and launching a new project will seem less intimidating if you’re breaking it into the 40-50 steps you need to complete in order to get it done. List down the steps you need to get done, then focus on getting a task complete every few days. Next, focus on getting the next task complete. When you’re a schedule and plan to get your stuff done, it will get done.
- Focus and measure what’s working: There are 100 things you can do at any time. Some of the things will obviously not help you achieve your goal, like spending hours watching prank videos on YouTube. Constantly and relentlessly audit what you’re doing. The proverbial “Will this help me get closer to my goal?” will help you focus on what’s important. If it isn’t, drop it. Most people will spend 90% of their time doing irrelevant stuff, 10% or less than 10% of their time is spent doing productive stuff. If you’re spending 20% of your time focused on goal-oriented tasks, you’ll already be twice as productive as Joe Blow. If you can spend half your time on productive tasks, you’ll be 5x more productive than the average office worker who gets about 30 minutes of work done during an 8-hour workday. It’s sad, but being aware means you are less likely to fall into this pitfall.
- Sharpen your saw: Look for ways to improve what you’re doing. This could be watching a Tedtalk that’s related to your area of focus. Look for techniques, strategies that can improve what you’re doing by 5%. It may not sound like a lot, but improving your work processes by 5% every month mean that your productivity and results will improve by more than 50% by the end of the year. How do you get a start on this? The first step is to go check out my project, Mindware Recode. If you’re not sharpening your saw, you’re only letting it go blunt.
Ok, stop reading now. Go here: Mindware Recode and turn your goals into reality this year, and every year.