The Alexa ranking’s always a controversial topic.
Zach, head brain at DomainSocial, frequently tells me it’s easily manipulated.
So’ve a number of other experienced Internet guys.
It was useful for Jason to mention it on his Off the Top of My Head blog.
And more usefully, see if he could abuse it.
In case you weren’t aware book e-tailer Amazon acquired Alexa in 1999.
A number of people promote/publicize their Alexa rankings (myself included).
In fact, here’s my latest stats.
So what does this mean?
After a period of testing detailed in Jason’s post: Manipulating Alexa IsnÃ¢â‚¬â„¢t What It Used to Be
Jason comes to the conclusion “the testing I did convinced me that Alexa is not as easily manipulated as it used to be. In fact, it doesnÃ¢â‚¬â„¢t seem to be able to be manipulated at all.”