Posts Tagged ‘affiliate_marketing’
The writing’s been on the wall for some time – merchants and affiliates need to up their game if they’re to stay relevant, especially as the market gets more sophisticated.
Just take a look at the signs of the times:
- Implementation of stricter quality measure (eg Google Quality Score) to clamp down on “thin” sites. Especially hit hard are single page landing sites.
- The noose tightens. You can get somewhat around the QS issue with an about us, contact, privacy page and sitemap. But you can be sure that the quality control noose will continue to tighten.
- Expansion of the PPC and Affiliate market: Just like in the dotcom days, you’ll have fools rushing in, especially as PPC and affiliate marketing start to go prime time. Already, the “pseudo gurus” have shifted from pimping “Adsense in a Box” products to “CPA in a Box” products. [I’ve looked at a number of these products and the only person making anything from them, is the guy who sold it to you].
So is some “guru” out there going to exploit this market by issuing a free “Death of Affiliate Marketing” report?
If so, stay as far away as you can, because most expensive advice you will ever get is “free advice”.
I was reading Jim Lillig’s post “Performance Marketing Makes Sense” especially the part where he says:
“I believe engagement is to blame. The final frontier of advertising is to connect a product (and ultimately a brand) with truly interested consumers in a relevant, meaningful andlasting way at a time when they have the propensity to purchase or consider a purchase.“
In my opinion, it’s very much a “chicken and egg” issue.
If you’re promoting $1 or $2 zip or email submit offers, you’d be wondering what level of “engagement” you can work on, especially if you’re running at a 30 – 50% margin at best (or $0.30 to $0.50).
Granted some of us have the priviledge of getting Super Affiliate payouts which are double, triple or even higher than the posted rate, but what about the average affiliate?
You have a couple of options, and both aren’t exactly easy to take action on.
The first is to promote (more…)
In the course of your Internet marketing journey, you might hit the occasional speed bump and find a plateau. You might identify with Josh who writes:
“Hi Andrew,
I’m an affiliate marketer and have been having success with my affiliate marketing efforts, I use PPC and free traffic means (primarily articles) to generate leads.
Lately, my sales have been stagnating…
How can I ensure more stability in my affiliate income?
Thanks.
Josh”
–
My answer:
Having worked with a number of Internet marketing veterans, I’ve noticed a couple of best business practises that I’ve seen these successful and experienced marketers use.
There’s the Internet marketers “day trader” mentality that you’d want to avoid.
It’s something I used to do when I first started out – typically seen in behavior like staying logged in to your affiliate account all day and hitting the refresh button every hour to see if more sales have come in.
If you’ve looked at how (more…)
The tickets are booked, the bags aren’t packed, but one things for sure, I’m headed to Las Vegas at the end of this month for Anik Singal and Jeremy Palmer’s PPC Classroom Live!
Yes it’s going to be a 24+ hour flight, and it’s during the peak season where it was absolute murder to get my ticket.
But well worth it…
PPC Classroom Live is the live workshop component to Anik and Jeremy’s PPC Classroom product.
Here’s a taste of the Super Affiliate lineup:
(Left-to-right) Mark Widawer, Ros Gardner, Greg Cesar, Anik Singal, Amit Mehta, Jeremy Palmer, Kirt Christensen, David Bullock
Certainly worth flying all the way there for a couple of days (the event is on December 1-2 in Vegas).
For some affiliates who’re new to the industry and trying their luck, affiliate marketing can be a gamble…
Especially if you don’t have (more…)
Today’s Monday Question comes from Ken who asks:
“I’m a new Internet Marketer and like you, I plan to focus on blogging and affiliate marketing. I make about $500 a month now.
What’s the best way of doing this? I want to be the next Darren Rowse! I’m planning to quit my job by the end of the year after getting my bonus if this gig works out for me…”
My answer:
It’s great to hear you’re taking action on your goals, Ken, especially as you’ve found that the Internet lifestyle gives you more options.
I don’t think newer Internet Marketers can successfully master two areas, unless you’re very disciplined. You probably should focus on one area.
Between blogging and affiliate marketing, although the two fields are related, I’d recommend you focus on affiliate marketing as that activity directly generates income. With blogging, income tends to be a secondary focus (unless you’re highly skilled at monetizing your blog).
I’m more concerned with the fact that you’re generating $500 from your Internet Marketing efforts now.
Have you calculated your (more…)
If you’re new or have some experience in PPC affiliate marketing and want to bring your campaigns to the next level, you’d want to sign up for Amit Mehta and my Super Affiliate Accelerator.
SAA brings you Amit’s PPC strategies which help him generate more than $1 million each year in affiliate commissions.
It closes on Oct 31st, midnight EST.
To sign up, head to: Super Affiliate Accelerator now…
An unfortunate incident for one of my affiliate marketing clients recently opened up the opportunity to convert the intellectual property developed for that project into an indispensable tool for affiliate marketers looking to add viral elements to their affiliate marketing campaigns.
The Viral Super Affiliate System is intended to provide a viral turnkey solution for new and experienced affiliate marketers.
My development team and I have taken care to ensure that we included a comprehensive series of psychographic tools and techniques in this product.
As far as we’re aware, none of the major affiliate marketing instructional tools includes these components.
To avoid (more…)
