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Posts Tagged ‘lisa barone’

Being Lisa Barone and the Ultimate Internet Marketing Rulebook

lisa baroneA couple of days ago, Internet marketing agency Outspoken Media’s chief branding officer Lisa Barone posted about the emails she’s received from readers, noting the number of requests for “ultimate rules” for internet marketing success. The question is, whether those who’ve been sending in email will eventually find what they’re looking for.

The drive to find the “ultimate” way to do something implies that there is one best way to do something and that a web-lebrity (ok, I’m using this term) like Lisa will give the answers/secrets, and somehow everyone who follows the rules will be able to replicate the results with precision.



So if her headline “Stop looking for rules. There aren’t any” is true. Does that mean that newbies are scrod?

And more importantly, is the “stop looking for rules because there aren’t any” a rule itself, making the post paradoxical/oxymoronic?

Here’s her answer:

If I define it as a rule, then it comes moot, right? ;)

I think you can either take it and apply it or you can sit here and argue semantics as to whether its a rule, life lesson or something that should be found inside a fortune cookie. As time becomes more scarce and
more precious, I like to focus on what matters. Arguing semantics rarely does. Unless you’re doing it with Michael Gray and the it’s THE ONLY THING THAT MATTERS! ;)


Instead, here’s her advice:

I think people who are looking for the universal rule book are putting themselves on a path to be mediocre. Following the worn path rarely leads to anything particularly interesting or great. It just ensures
you’re starting out just like everybody else. There’s no point of difference. I don’t want to know the 10 things that you say I need to do on Twitter. That cookie-cutter information does nothing for me. I want
to hack Twitter. I want to turn it upside down and inside out and do things that every expect would tell me not to and be horrified at. Because that’s how I’m going to learn what it’s capable of and what I’m
capable of using it. That’s where I find my value.


Which makes perfect sense if you’re willing to deal with 2 challenges: fear and failure.

Fear is something that most newbies, whether dipping their digital toes into twitter or social media are going to deal with. Especially if you’re constantly reading about successes like the CoffeeGroundz cafe which saw business double and soon became a destination for tweetups (twitter meetups). The spate of success stories can be pretty intimidating for the clueless.

It’s the rare individual who likes to be mess up on their first attempt at doing something new, although it’s a likely outcome for the majority of people who try something new. If you’re working in a corporate environment, the repercussions of messing up can be (more…)

Get The Inside Scoop at Affiliate Summit East 2009

The next best thing to attending a tradeshow, conference, or seminar is reading blog accounts and writeups about the event, especially if it’s specific to your industry. In this case, I’m refering to Affiliate Summit East, currently taking place in New York City.

Here’s my recommendation for one blog, if you want to read great liveblogging – Lisa Barone’s over at the Outspoken Media blog, covering the ASE sessions she’s attending.

You can catch her sessions here: Lisa Barone ASE09 liveblogging. (she tags her posts correctly, so you can bookmark that page for up-to-date coverate).

What makes a great live blogging session is a combination of factual reporting of the speaker/speakers presentation, plus the blogger’s subjective/objective interpretation of whether their words makes sense. A healthy sense of humor and snark doesn’t hurt either.

The SEO folks seem to live blog their seminars most closely, and affiliate summit coverage hasn’t (more…)

Can Affiliate Link Disclosure Go Too Far?

There’s a ruckus in the social marketing space with some analysts like Jeremiah Owyang talking about the repercussions (mostly negative) about embedding affiliate links in social media (Twitter for example), while internet marketers like Shawn Collins, Linda Buquet and Lisa Barone basically saying that going the additional step of labelling every affiliate link with a (aff) as being pretty silly/stupid. So what’re we supposed to take away from this? Can affiliate link disclosure go too far?

Brian Clark has also stepped in with the legal perspective on what’s kosher and what’s not, when it comes to “word of mouth marketing” AKA social media.

the scream

So taking a look at social media for a moment, the medium is very personality-based – we follow individuals (or maybe Britney Spears’ manager firing out tweets on her behalf), and hence there’s greater (more…)