Posts Tagged ‘social traffic’
SEO best practises, especially linkbuilding (off-site SEO) has come to the forefront since social networks have built critical mass in the last couple of years. Some ambiguous/enigmatic practices with regards to giving backlinks to users has left SEO specialists like Aaron Wall, Rae Hoffman, Michael Gray, Todd Malicoat, Dave Naylor amused, puzzled, frustrated and at times outright indignant.
[This is a follow up to: Blackhole SEO: Has Google’s Hegemony Spilled into Twitter?]
So the sticking point in recent days (originating from discussions last year) was why Twitter nofollows links from your profile page and your tweets.
Is it because you could be potentially linking to “bad neighborhoods”? Or social spamming links like what some marketers have been doing on MySpace, Squidoo and HubPages and potentially Google Knol?
Here is the thing: the social space and social networks in particular will need some degree of human intervention/curation. That’s why Squidoo has a staff of moderators/volunteers to review lenses, article directories have human editors. The best content review algorithmn still has a couple of years to catch up with user-generated content.
So some human intervention is needed to review content.
And if users are spending 1-2 hours each day on sites like Digg, Twitter, FriendFeed, Facebook, shouldn’t they gain some outbound link benefit from their efforts? Your users are (more…)
At last month’s Affiliate Summit in Las Vegas, I took a question asking “How do I effectively use social media in my business?”
Here is the long answer:
Social media (I would consider this as “blogging and the other stuff that goes with it”) is more than just a tool in my business. Up till now, it is the foundation of my business.
If HTML websites are billboards filled with information waiting for people to stumble upon them and read them, then blogs are like aggressive ticket scalpers running up to you and shouting in-your-face, in a direct manner. (this is a good thing).
And if you’re new to the social traffic, social networking game, here are some pointers:
- Go out and try everything: The best and worst part of social marketing is that it’s usually free to sign up and participate in. (Although if you forget to factor in the value of your time invested, you could be losing out in a great deal of opportunity cost). Heard about LinkedIn, MySpace, Facebook, Plurk, FriendFeed, Friendster, Orkut, Plurk, Hi5, Flickr, Craigslist, YouTube, Twitter? Why not sign up for an account. If you’re concerned about it (and you probably should be), make sure you register your personal name, your business, your brand, and get your related domain or account name before someone else does. Sure, you can go after “social network domain/account name squatters” after the fact, but it’s going to take time and resources to do that, so why not spare yourself the trouble now.
- Learn to specialize: I don’t think it’s worth being a “jack-of-all-trades” and spread yourself across all the social networks and have merely superficial relationships with the people in those communities. Instead, I’d suggest focusing on specializing in one or two social networks and “embedding” yourself in them. Learn the social rituals, get to know the influencers, build YOUR own social influence within those circles. Some wannabe “gurus” would have you believe that your social influence is dictated by the number of followers or friends you have. In my opinion, that is utter nonsense and is at best a simpleton’s scare tactic. Just like wine, it’s quality than counts, not quantity.
- Stay away from the Dark Side: Yes, the medium is a free one, but does that mean you should keep taking away from it (see: How NOT to be a tool on Twitter and How NOT to be a tool on Twitter part 2)? Believe or not, there’s a better course of action, that’s to build your goodwill bank.
Being “successful” with your social marketing efforts has a lot to do with your social influence and ability to shape opinions and behavior. And that’s going to take more than just a simple follower count to resolve.
how not to be a tool on twitter
Twitter continues to be log-jammed, and I think every social network – MySpace, Facebook, MyBlogLog, all go through this phase.
In the case of MySpace, it’s become the hotbed of unmoderated bulletin spam and private message spam for ringtones, free ipod/xbox360/nintendo WII email/zip submit offers. I bet it’s going to take some doing to clear all that muck.
With Facebook, they’re taken the opposite tack of placing a cap on the number of private messages you can send out, limiting the ability of popular group owners to communicate with their members – forcing some to set up off-site bulletin boards to send broadcast messages out.
With MyBlogLog, the platform has a built a good userbase with its blog widget (though guys like Shoemoney had showed that it was pretty easy to abuse the “recent visitors” feature of it). The major sticking point is that Yahoo! doesn’t seem to have a concrete social media strategy (or at least an integrated one in place). I’m still hoping to see some of its community features like it’s Yahoo! Groups, Yahoo! Shopping, Mash social platform and MyBlogLog properties come together. And in my book, come together means more than a single unified Yahoo! login to tie the pieces together.
Even a 1-2 page weekly or bi-weekly updates or “What’s Hawt!” newsletter would serve to bring some of the pieces together…
So what’s the deal with Twitter’s sputtering and throttling down the flow of data?
With Twitter, I suspect it’s the (more…)
Looks like Twitter is fast becoming a victim of its own success.
Over the past weekend, the microblogging platform seems to have had a major bout of traffic/resource overload and indigestion and went offline for 48 hours or more.
When she came back, she came back sans direct messaging and pagination (I believe it refers to a backlog beyond your first page of tweets).
In addition to conserve resources, third party apps like Twhirl, can’t seem to do API calls more than once every 5 minutes.
This should take a number of steps to increase scalability and stability, although it will take quite a bit away from the “real time” nature of the hybrid IM/blogging type service.
Beyond being a juicy piece of M&A bait for one of the Google-Yahoo-Microsoft tirumvirate, I’m not sure if Twitter has a viable business model, beyond grabbing marketshare and mindshare for the microblogging space.
If you’ve thoughts on the issue, post your comments below:
If you’ve been following the MyBlogLog blog and read the entry on the latest changes, you’d notice that the interface has undergone a number of changes:
With the change, MyBlogLog has moved from being a blog aggregator to being a Web 2.0 content aggregator of sorts. It’s supposed to be able to pull in updates from twitter, myspace, jaiku, flikr, linkedin, etc (a total of 43 services) and present them in a “New With Me” tab.
Oh yeah…where all the information used to (more…)
If you haven’t read my “Building and Banking Your Social Dollars” posts over at the MyBlogLog blog yet, go ahead and read it because this post builds on the “social dollars” you’ll accrue and how best to use it.
A lot of people think “money” is the big thing that will give you freedom in life.
That’s not the case.
Think “social influence”.
The most powerful man in the free world, (more…)
