
Whether you own your own product or be an affiliate, the principle of having a sales funnel and optimizing it applies equally to you.
What is a sales funnel?
It’s a process where you introduce your leads (also known as prospects) to your marketing message, with the aim of hitting your conversion goal, either a sale, collecting the prospect’s information or some other action.
Most marketers will aim for a single goal – the sale. If the lead doesn’t buy, then there’s no followup on the action. This can be considered arbitrage, especially if you have a single opportunity to get the sale.
To make arbitrage work, the following factors will help
- Buying traffic at a low price
- Buying high quality traffic that converts
- Getting a high payout for the offer
Note that the above goals are usually mutually exclusive. That means you probably can’t buy high quality traffic at a low price, and you won’t be able to convert low quality traffic for an offer with a high payout. If you are able to find an offer that is brand new and hasn’t been picked up by many affiliates, or if you find a traffic source that few affiliates and marketers are using, you’d have the opportunity to capitalize on the market gap (at least until other affiliates start saturating your market advantage).
For your strategy to work, you’d also need to ensure that you have enough Continue reading →