A Twitter snob is someone who has a large gathering of Twitter followers, but yet is too “uppity” to follow many of them back. So is this going to hurt your brand on the micro blogging platform? Not really, and here’s why…
So in recent weeks, there’s been a spate of discussion about “Twitter Snobs” – twitter users who don’t follow many people back. Maybe following 200 people and have 20,000 follow them.
Hegemony (from Wikipedia): is a concept that has been used to describe and explain the dominance of one social group over another, such that the ruling group or hegemon acquires some degree of consent from the subordinate, as opposed to dominance purely by force.
Having a foot each in the info marketing and PPC (Pay Per Click) space has been eye-opening and there’re a number of possibilities for hybrid marketing, especially given the pros and cons of each side of the divide as I’ll go into details here…
Information Marketing (or Info Marketing) is where I started out, marketing ebooks and digital products and gradually developing my own products.
Traffic generation and list building are the bread-and-butter for info marketers. The mantra “The money is in the list” applies.
As an info marketer, you should be keenly aware of the lifetime value of each customer. That’s the value of commissions or product sales you’d expect from each of your customers over the lifetime that they do business with you.
[If this is new to you, you need to work this out immediately, as it had direct implications on your business]
If you have compelling and sticky content and treat them well, you can expect to grow very loyal customers.
What’s a loyal customer?
Take me for example, when it comes to digital cameras and camcorders, I’d look at what Sony and Canon offer. If they don’t have what I’m looking for, I’ll consider other options (only with great reluctance).
The old time marketers would call this “brand loyalty”, the Internet Marketers would call this (more…)