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How a Pingback Led Me to Guy Kawasaki

Here’s an example of viral traffic generation.

I was reading Shoemoney’s post on Las Vegas Pubcon 2006 and in his comments, I see the following:

Shoemoney Pingback

That was a pingback from Lee Odden blog.

Lee is CEO of TopRank Online Marketing and has a widely read, high traffic, high PR blog.

It caught my eye like Seth Godin’s archetypal “Purple Cow” (which stands out from the herd of brown cows).

“Nice Fellow” is seldom a term used to refer to Shoemoney.

I’m used to people refer to Jeremy as the SEM specialist or the Ringtone King, but “Nice Fellow” really stuck out for me.

I just had to read Lee’s post: Pubcon Day .05.

It was a succinct summary of the goings on at Las Vegas PubCon and while reading Lee’s post, the following caught my eye:

TopRank blog

In the top right corner, Lee’s got a post entitled “Guy Kawasaki Needs Your Links

[I’m not exactly sure why Guy feels he needs to break into Technorati’s top 10 because I’d prioritize list building over SEO/traffic.]

Lee does an excellent job of summarizing Guy’s presentation, though it’s similar to other ‘Art of the Start’ presentations he’s given. [Like i’ve posted at: Guy Kawasaki Art of the Start. Guy’s almost pathologically famous for his ‘I’ve got 10 points’ opening to his talks]
But I liked the relevance of Lee’s link because I just ordered a copy of Guy’s book “The Art of the Start“.

And while I’m at Guy’s blog, I also checked out his post: The 10/20/30 Rule of PowerPoint, which is also relevant for those who prepare and present lots of presentations [like my wife, whom I’ve just emailed the link.]

And she’s been reading my copies of Guy’s “Selling the Dream” and “Rules for Revolutionaries” because she’s involved in a hush-hush project at work.

The point of all this?

Don’t discount the value of the humble trackback or pingback.

It can bring you around the blogging world and come back with a load of traffic.

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