Here’s an example of viral traffic generation.
I was reading Shoemoney’s post on Las Vegas Pubcon 2006 and in his comments, I see the following:
That was a pingback from Lee Odden blog.
Lee is CEO of TopRank Online Marketing and has a widely read, high traffic, high PR blog.
It caught my eye like Seth Godin’s archetypal “Purple Cow” (which stands out from the herd of brown cows).
“Nice Fellow” is seldom a term used to refer to Shoemoney.
I’m used to people refer to Jeremy as the SEM specialist or the Ringtone King, but “Nice Fellow” really stuck out for me.
I just had to read Lee’s post: Pubcon Day .05.
It was a succinct summary of the goings on at Las Vegas PubCon and while reading Lee’s post, the following caught my eye:
In the top right corner, Lee’s got a post entitled “Guy Kawasaki Needs Your Links”
[I'm not exactly sure why Guy feels he needs to break into Technorati's top 10 because I'd prioritize list building over SEO/traffic.]
Lee does an excellent job of summarizing Guy’s presentation, though it’s similar to other ‘Art of the Start’ presentations he’s given. [Like i've posted at: Guy Kawasaki Art of the Start. Guy's almost pathologically famous for his 'I've got 10 points' opening to his talks]
But I liked the relevance of Lee’s link because I just ordered a copy of Guy’s book “The Art of the Start“.
And while I’m at Guy’s blog, I also checked out his post: The 10/20/30 Rule of PowerPoint, which is also relevant for those who prepare and present lots of presentations [like my wife, whom I've just emailed the link.]
The point of all this?
Don’t discount the value of the humble trackback or pingback.
It can bring you around the blogging world and come back with a load of traffic.