Posts Tagged ‘ppc’
The Google Adwords team has published a number of tips for optimizing your campaigns across 3 verticals: retail, entertainment and automotive.
Here’s a couple of techniques to bump your CTR (clickthrough rate) and conversions:
- Behavioral-based bid management
Research shows that consumers are surfing shopping sites and doing price comparisons during work hours. Bump your ad positions during office hours to get better ad positioning (and consequently, higher conversions).
- Match your consumers stage in the buying cycle
Your keywords determine your websites’ visitor profile. For buyers early in the buying cycle, they’d be looking for information, product reviews, so create an appropriate content site.
Buyers in the later stage, primed to buy, will be looking for coupon codes, bonuses, and other goodies, so a coupon site or inventive site will convert better for that demographic.
- Highly targeted landing pages
Spend more time focusing on targeted and highly relevant keywords. Instead of “holiday events”, shoot for (more…)
The tickets are booked, the bags aren’t packed, but one things for sure, I’m headed to Las Vegas at the end of this month for Anik Singal and Jeremy Palmer’s PPC Classroom Live!
Yes it’s going to be a 24+ hour flight, and it’s during the peak season where it was absolute murder to get my ticket.
But well worth it…
PPC Classroom Live is the live workshop component to Anik and Jeremy’s PPC Classroom product.
Here’s a taste of the Super Affiliate lineup:
(Left-to-right) Mark Widawer, Ros Gardner, Greg Cesar, Anik Singal, Amit Mehta, Jeremy Palmer, Kirt Christensen, David Bullock
Certainly worth flying all the way there for a couple of days (the event is on December 1-2 in Vegas).
For some affiliates who’re new to the industry and trying their luck, affiliate marketing can be a gamble…
Especially if you don’t have (more…)
If you’re new or have some experience in PPC affiliate marketing and want to bring your campaigns to the next level, you’d want to sign up for Amit Mehta and my Super Affiliate Accelerator.
SAA brings you Amit’s PPC strategies which help him generate more than $1 million each year in affiliate commissions.
It closes on Oct 31st, midnight EST.
To sign up, head to: Super Affiliate Accelerator now…
Most PPC Marketers would probably send traffic direct to the Affiliate Marketing/CPA (cost per acquistion/action) offers landing page. But here’s an idea, build a niche community, like the folks at newly launched Boomj.com are doing.
You might’ve received a notification about the site targeting Baby Boomers and “Generation Joneses” last week.
It appears to be a fairly “mass” campaign, rather than a targeted one because I’m clearly a “Gen Xer” (born between 1965-79).
Although guys like Shoemoney, PepperJam’s Kris Jones, Gauher Chaudhry and Amit Mehta do really well with PPC traffic to CPA offers, I’m thinking that building a dedicated niche community helps you get better leverage out of your lead generation efforts.
With Gauher’s background in information marketing, I’m sure he’s one of the frontrunners in putting this process into action.
This requires a paradigm shift, from going beyond just a product-based focus to (more…)
Software developer ParetoLogic’s business development director Geordie Carswell maintains the PPC Super Affiliate Blog and shares a number of PPC strategies to help PPC affliates up their PPC-affiliate marketing/CPA marketing game.
Signing up for the RevenueWire Affiliate Portal means you have free access to a conversion tracker, split tester and probably the most important for new affliate marketers, a comprehensive PPC tutorial, including keyword/keyphrase strategies, biddding strategies and measures to deal with Google’s Quality Score.
It’s quite a useful resource.
Related:
–> Copeac CPA Network
–> Wealth Ninja Affiliate Marketing Guide
–> AzoogleAds CPA Network
I have to confess, I didn’t sleep much last night. I’d sent my wife to the airport the previous day and spent all night searching the net for more Internet Marketing stuff.
I was using the automated Blog submission software from SecretBlogWeapon.com to list my blog on a whole blog directories and traffic generators (it took about 2 hours…).
I’m expecting quite a number of high PR backlinks to result from this. And I haven’t even started on the 176 blog traffic generators yet!
Midway through my efforts,I stumbled onto something remarkable, which would help crank up my traffic and affiliate marketing income several notches.
(more…)
