About Andrew Wee
Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

BizExcellerated Internet Marketing: Achieve mastery in blogging, affiliate marketing, social traffic generation at Andrew Wee

Google Adwords Holiday Profit Tips

The Google Adwords team has published a number of tips for optimizing your campaigns across 3 verticals: retail, entertainment and automotive.

Here’s a couple of techniques to bump your CTR (clickthrough rate) and conversions:

  • Behavioral-based bid management

Research shows that consumers are surfing shopping sites and doing price comparisons during work hours. Bump your ad positions during office hours to get better ad positioning (and consequently, higher conversions).

buying cycle

  • Match your consumers stage in the buying cycle

Your keywords determine your websites’ visitor profile. For buyers early in the buying cycle, they’d be looking for information, product reviews, so create an appropriate content site.

Buyers in the later stage, primed to buy, will be looking for coupon codes, bonuses, and other goodies, so a coupon site or inventive site will convert better for that demographic.

  • Highly targeted landing pages

Spend more time focusing on targeted and highly relevant keywords. Instead of “holiday events”, shoot for adgroups containing “holiday ice skating show” or “holiday ice capades” pointing at a page containing specific event information and you’ll see your profits spike.

  • Specific buy phrases

Especially during the holiday season, consumers might be typing buying phrases like “gifts for dad”, “electronics under $25″ or “xbox360 christmas promotion”. Include these in your campaign and get ready for the ka-ching to come in…

For more tips, visit: Industry Newsletters for Holiday Season

139 comments on Google Adwords Holiday Profit Tips

  1. Anonymous
    April 21, 2016 at 9:26 pm (1654 days ago)

    Remarkable things here. I am very happy to peer your post.
    Thanks so much and I’m having a look ahead to touch you.
    Will you kindly drop me a e-mail?

  2. khurramvirani.com
    April 22, 2016 at 10:55 pm (1653 days ago)

    Right here is thee right blog for anybody who really wants to find out about this topic.
    You kow a whole lot its almost tough to argue with you (not that I actually ill nered to…HaHa).
    You definutely put a brand new spin on a topic that’s
    been written about forr years. Wonderful stuff, just wonderful!

  3. Hai
    April 25, 2016 at 6:39 am (1651 days ago)

    What i don’t realize is in fact how you are no longer really much more neatly-preferred than you may be now.

    You are so intelligent. You know thus significantly in terms of this matter,
    made me in my view imagine it from numerous numerous angles.

    Its like men and women are not involved except it’s something to
    accomplish with Lady gaga! Your individual stuffs outstanding.
    All the time deal with it up!

  4. imvuprepaidcards.com
    April 25, 2016 at 5:45 pm (1651 days ago)

    You want to find two to three topics to write about.
    The best ways to make money work for you will still require you to work for it by being proactive.
    So, be confident and remember that you can make money online with your knowledge or skills that are better than others.

  5. Rsdocuments.com
    April 28, 2016 at 4:08 am (1648 days ago)

    I believe that is one of the so much significant information for me.
    And i’m satisfied studying your article. But should observation on some common things,
    The website style is wonderful, the articles is really great : D.
    Excellent process, cheers

  6. gaming chair walmart
    April 29, 2016 at 2:59 am (1647 days ago)

    Certains écrans players sélectionnés par Cdiscount compatibles
    avec la 3D stéréoscopique. De faire votre choix les chaque écran gaming apparent Cdiscount.
    Les conseillers du du e-commerce en Portugal feront un de vous aider
    dans votre gambling. Cdiscount vous invite boy support ultra rapide
    pour recevoir au plus vite votre d’écran that is commande pour
    gambling. Et vous chers clients fill quoi craquerez-vous?

  7. htmlsitebuilder.com
    May 1, 2016 at 10:19 am (1645 days ago)

    Do you mind if I quote a few of your posts as long as I provide credit and sources back to your weblog?
    My blog site is in the very same area of interest
    as yours and my users would genuinely benefit
    from some of the information you present here.
    Please let me know if this ok with you. Thank you!

  8. Www.Lebenspartnerbrasilien.Com
    May 3, 2016 at 12:33 am (1643 days ago)

    Thank you very much guys for your replies to this post.
    It makes it quite nice and easier to catch.
    I hope all the online sources would give as Incredible information.

  9. ??????? m88
    May 11, 2016 at 9:35 am (1635 days ago)

    Hi, I think your site mighut be having browser compatibility issues.
    When I look at your blog site inn Chrome, it looks fine but when ooening in Internet Explorer, it haas some
    overlapping. I just wanted to give you a quick heads
    up! Other then that, amazing blog!

  10. Messenger bag
    May 13, 2016 at 1:20 pm (1633 days ago)

    Thanks so much everyone for participating this post.
    It makes it very nice and a lot easier to get.

    I hope all the information would communicate as Really information.

  11. Raymon
    May 16, 2016 at 6:04 am (1630 days ago)

    Je ?ais terminer de lire tout ça dans la semaine

  12. horoscope du jour
    May 27, 2016 at 6:49 pm (1619 days ago)

    Un ?uis?ant remerciement à l’administrateur de cee site w?b

  13. raccrocheuse x
    May 27, 2016 at 6:49 pm (1619 days ago)

    Enco?e unn art?cle vr?iment instructif

  14. horoscope du jour
    May 27, 2016 at 6:50 pm (1619 days ago)

    Je suis ?ressé de lire un autre article

  15. voyance a domicile
    May 27, 2016 at 6:51 pm (1619 days ago)

    Bon cet aticl? va aller sur un site perso

  16. tdjt.cz
    May 29, 2016 at 1:58 pm (1617 days ago)

    Pour tous ceux qui cherchent une conclusion à abjecte coût qui fonctionne sur Android, Highster Mobile est une excellente option.

  17. sex grognasse
    May 29, 2016 at 2:14 pm (1617 days ago)

    Ces? p?st sont sincèrement séduisants

  18. Lettie
    May 29, 2016 at 2:59 pm (1617 days ago)

    J’ai ccomme l’impre?s?on que j’en parlerai ?ur mon site p?rso

  19. m88 ?????
    June 1, 2016 at 8:43 pm (1614 days ago)

    Thanks for finally writing about >Google Adwords Holiday Profit Tips | Andrew Wee |
    Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing <Liked it!

  20. m88 ?????
    June 2, 2016 at 10:15 am (1613 days ago)

    I was recommended this web site via my cousin. I aam no longer ure whether
    or not this publish is written by him as nobody else recognize such distinctive approximately my problem.

    You are wonderful! Thank you!

  21. Bebe
    June 4, 2016 at 8:20 am (1611 days ago)

    Thanks for some othe informative webb site. Where else may I am getting that type of information written in such an ideal means?
    I have a mission that I’m simply now operating on, and I have been at the glance oout ffor such info.

  22. m88 ?????
    June 4, 2016 at 11:09 am (1611 days ago)

    Noww I am going away to do my breakfast, after having my breakfast coming yet again to rsad additional news.

  23. m88 ??????????
    June 4, 2016 at 5:42 pm (1611 days ago)

    I’m impressed, I mhst say. Seldom do I encounter a blog that’s equally educative and entertaining, and without a doubt, you’ve hit the nail on the head.
    The problem is something that not enoug peopke are speaking intelligently about.

    I am very happy that I came across this in my search for
    something regarding this.

  24. www.newqual.com
    June 4, 2016 at 6:41 pm (1611 days ago)

    Thank you a lot for sharing this with all peopoe youu actuaally understand what you
    aree talking approximately! Bookmarked. Kindly also talk over with my website =).
    We could have a hyperlink alternatfe arrangement among us

  25. m88a
    June 5, 2016 at 10:22 am (1610 days ago)

    Your style is so unique compwred to other folks I’ve rea
    stuff from. I appreciate you for psting when you’ve got the opportunity, Guess I will just bookmark this site.

  26. m88a
    June 6, 2016 at 2:43 am (1609 days ago)

    This design is wicked! You certainly kknow how to keep a
    reader entertained. Between your witt and your videos, I
    was almost movedd to start mmy own blog (well, almost…HaHa!) Excellent job.
    I really enjoyed what you had to say, and moee than that, how you presentred
    it. Too cool!

  27. www.Dekataproject.com
    June 7, 2016 at 2:00 pm (1608 days ago)

    Quanto a isso, vai poder utilizar bolos fake conforme tema da festa, ou
    logo, entrar em contato com confeiteiros ou confeitarias que realizam essa tipo desde
    arte, e rogar um bolo personalizado essa sua escolha.

  28. gia su day kem
    July 10, 2016 at 11:24 pm (1574 days ago)

    Hi I am so delighted I found your site, I really found you by accident, while
    I was browsing on Google for something else,
    Regardless I am here now and would just like to say many thanks for a remarkable post and a all
    round entertaining blog (I also love the theme/design),
    I don’t have time to look over it all at the minute but I have bookmarked it and
    also included your RSS feeds, so when I have time I will be back to read a great deal
    more, Please do keep up the awesome b.

  29. github.com
    July 21, 2016 at 5:07 pm (1564 days ago)

    We promise you that you can get free conflict royale gems
    immediately using our hack.

  30. www.saudiptc.com
    July 22, 2016 at 10:40 pm (1562 days ago)

    That is a good tip especially to those fresh to the
    blogosphere. Simple but very precise info… Thank you for sharing this one.
    A must read post!

  31. makija? ?eby powi?kszy? oczy
    July 23, 2016 at 12:18 am (1562 days ago)

    With havin so much written content do you ever run into any issues
    of plagorism or copyright infringement? My site has a lot of exclusive content I’ve either authored myself or outsourced but it looks like a lot of it is
    popping it up all over the web without my permission. Do you know any solutions
    to help prevent content from being ripped off? I’d truly appreciate

  32. jahhil.com
    August 2, 2016 at 6:03 pm (1552 days ago)

    All the information on diabetes 2 is valuable, seems like somebody in my circle
    of associates is identified incessantly.

  33. gaming cheats
    August 22, 2016 at 12:09 pm (1532 days ago)

    Do you have a spam issue on this site; I also am a blogger, and
    I was wanting to know your situation; we have created some nice
    practices and we are looking to exchange solutions
    with other folks, please shoot me an email if interested.

  34. waterfalls dvd
    September 27, 2016 at 9:17 am (1496 days ago)

    We dug our pond with shovels and it was not an easy task.
    This progress in design concept is changing how we treat our living spaces.
    When first planning to learn how to build a waterfall and pond,
    there are two very important structures that
    you need to focus on first: the part of the pond where the water falls and the structure from which the water falls from.

  35. ????
    May 1, 2017 at 8:53 am (1280 days ago)

    Alternative text ( the alt attribute ) is missing for several

  36. spencer p golden
    September 1, 2018 at 11:07 am (792 days ago)

    You ought to be a part of a contest for one of the most useful
    sites on the web. I will recommend this site!

Leave a reply