Posts Tagged ‘todd-crawford’
If you missed it, check out: Affiliate Summit West 2009 in Pics and Words (Part 1).
Here’s more goodness from the Affiliate Summit:
ShareASale’s Director of Client Services Carolyn Tang AKA Catango is one of the most pleasant and knowledgeable individuals in the industry and it was a pleasure to talk to her at the SaS booth, even though there were lots of people there.
As a tradeshow visitor, I’ve got more than my fair share of t-shirts, notepads, pens, paper weights and stationery to last 2.5 lifetimes. I liked how SaS did a little out of the box thinking to provide a photobooth where affiliates took some crazy pics (I’ll post mine later), and thoughtfully gave out baby T-shirts and bears. For affiliates with families or significant others, they’ll likely be seeing the SaS logo on a teddy bear or baby T for some time to come. (a good thing).
Check out the Friday Podcast interview on Affiliate Program Strategies with Carolyn Tang.
It was cool hanging out with top affiliates Colin “Google” McDougall and Ros Gardner over dinner at the Nobu Japanese restaurant at the Hard Rock for the private launch of Jim Lillig’s Offeratti network.
Considering that Colin doesn’t take raw food, it’s a testament to the great food at Nobu that Colin was enjoying the sashimi with the rest of us during the meal. It was also interesting to hear Colin tell his stories about his towed trailer that he rolls out for holidays. And if you’re looking for inspiration as you’re working towards your ideal affiliate lifestyle, Ros has bought a lot of nice toys/trinkets to enjoy the fruits of her labor.
It was great to meet affiliate network Market Leverage‘s marketing manager Dina Riccobono after talking to her over IM and being interviewed for MLTV late last year.
Market Leverage has a proactive outreach and affiliate recruitment program and it’s refreshing to see a network take the intiative in getting to know affiliates. They hosted a dinner at Switch at the Encore hotel, with Market Leverage CEO Mike Jenkins in attendance. It was a great opportunity to talk to affiliate managers Mike Kelly and Jen Fluker to get insight into how affiliate managers operate.
At the dinner, Mike announced the launch of Market Leverage’s greenlinks program, which provides links to video-based affiliate training from the ML website interface.
Here’s an earlier Friday Podcast with Market Leverage CEO Mike Jenkins
Jen Goode, better known as JGoode, headed the Affiliate Summit mentors program and did a great job (I believe there were more than 100 mentees in the program). I also had a picture taken with the penguin and nearly kidnapped him. Ah well, maybe next time.
In the meantime, check out the Friday Podcast with Jen talking about Print-On-Demand product strategies
With Jon Fisher AKA AOJon , founder of the WickedFire affiliate marketing forum. I started making these “gang signs” because a number of the “affiliate gangstas” started making them.
Before the panel discussion on Affiliate Strategies for Traffic Generation and Sales Conversion on the first day of the summit with Miles Baker, Geordie Carswell, Nickycakes.
The session went well with positive (more…)
One of the best aspects of having a regular podcast like the Friday Podcast is being able to tap the brains and get ideas and inspiration for some of the brightest lights in blogging, affiliate marketing, PPC and search engine optimization.
And the inertia of business and projects has kept my intended blogroll update moving forward for a couple of months (yes, months).
If you’re headed to the Affiliate Summit next month, do drop a note in the comments below and be sure to say “hi” especially if we meet up at one of the parties or at the booths.
Here’re some of my old friends and new friends I’ve made in the last year (and recently added to the blogroll).
Miles Baker: A work-at-home dad who’s tried just about everything on the internet, Miles is a successful affiliate who’s built a healthy number of profitable sites. He’s one of the panelists at the affiliate panel on the first day of the Affiliate Summit.
Check out Miles’ appearance on my Friday Podcast.
Miles’ Twitter account
NickyCakes: Nick calls himself a “reformed blackhat” whose main focus is on pay per click-based affiliate marketing. He’s posted a number of innovative affiliate strategies on his blog (in between pointing out perceived pretentiousness among certain affiliates). Nick will also be one of the panelists on the affiliate panel at 1230pm on the first day of the summit.
Nick’s previous appearance on the Friday Podcast.
Nick’s Twitter account
Geordie Carswell: Geordie’s the 3rd and final member of the affiliate panel. Though he doesn’t actively blog, he’s focused on building his new outfit, Diversion Marketing. Although he’s quite accomplished at PPC, he’s since started work on a couple of different projects and I might have him on a future episode of the Friday Podcast.
In the meantime, you can check out his previous appearance on the Friday Podcast where he talked about affiliate success strategies.
Geordie’s twitter account
Chad Frederiksen: Better known as “CDF Networks”, Chad has the distinction of being one of the top 10 (more…)
It’s hard to picture Todd Crawford as being involved in affiliate management when he looks like a rock star.
Having cut his teeth as VP of Sales at affiliate network Commission Junction which he helped co-found in 1998, Todd has also served as VP of sales and business development at Digital River’s oneNetworkDirect affiliate network.
He’s also won the Affiliate Summit Affiliate Marketing Legend award last year.
I had Todd come on the Friday Podcast and we talked about:
- How he got involved in the affiliate marketing industry
- How the affiliate industry has progressed and whether a set of best practices might evolve
- Considerations for companies adding affiliate marketing to their sales and marketing channels
- How affiliate networks compare with CPA networks in their business operations
- Business growth tips for affiliate marketers
Check out the Friday Podcast:
Technically that title is erroneous as NIN fans will know that Trent is NIN, accompanied by Josh Freese, Robun Finck and Alessandro Cortini (according to the sleeve credits from The Slip).
When most think about information products or digital products, they think of the ebooks which used to hog eBay listings – but NIN’s The Slip album (together with the entire inventory of iTunes and other digital music marketplaces) are digital inventory too.
With their latest album, NIN have chosen to “give away” the album via a Creative Commons license (although a bunch of merchandise at their “merch” tab at NIN.com looks pretty tempting too…)
Taking a step away from Radiohead and NIN’s previous effort at selling their music online at a fraction of the printed CD package, or asking for a donation, you’re getting The Slip for free – in essence, content becomes free. (I would not be surprised if Trent’s production costs and time cost upwards of $100,000 or more for this).
Which is what online analysts have been saying about online platforms and applications for years. Eventually, a technology-based platform will become commoditized to the extent of being free and you’d pay only for applications that ride on it.
It’s already being practised with cell phone operators. Most time you either get a free cell phone handset or get it at a vastly discounted price, the operator makes up the difference through your monthly subscriptions via a contract of 1-2 years.
Progressive analysts have even said that eventually cell phone service will be free – you merely pay for the applications and data services you use (like the GPS and maps functions mentioned by Todd Crawford and Sam Harrelson in Geekcast 16.
But back to NIN for a moment.
They’ve broken new ground in my eyes for a couple of intiatives.
You’ve not only been given the right to play the tracks however you wish, you have NIN’s blessings to:
- remix it
- share it with your friends,
- post it on your blog,
- play it on your podcast,
- give it to strangers,
Which will undoubtedly viralize the music.
I can still remember listening to NIN’s Pretty Hate Machine in the early 1990s, especially tracks like Head Like A Hole and Down In It. (A number of the tracks (which are pretty hypnotic) appear on the soundtrack of Oliver Stone’s Natural Born Killers – which features “Iron Man” Robert Downey Jr…)
How is NIN going to monetize their intellectual property (ie. the music)?
I think NIN fans are pretty hardcore, and the proceeds from merchandise and concert sales, and likely DVDs, interactive media will more than make up for it.
If NIN has bypassed or disintermediated themselves from the music studios, they’ll certainly have more room to access funds and stay in touch with their fans.
The other techie thing that NIN have done is to release it in a variety of audio formats – besides the ubiquitous MP3, you can also download a lossless FLAC version as well as a high quality 24/96 version.
Lastly, they’re distributing a number of these versions through the Bittorrent Peer-to-peer network, typically used to distribute pirated CD albums.
Could this signal a change in the winds for content distribution via the internet?
I’m listening to Geekcast ep 16 with guests Scott Jangro and Todd Crawford. Much funnier than the regular series (I think Lisa Picarille’s presence helps up the content quota on both Geekcast and Affiliate Thing). Perhaps it’s time to break the Geekcast into 2 separate sessions (1 content-driven with Lisa and/or a guest on) and a “frat boy” humor edition focused on Stadium Pal, Hand Teddys (sic?), Man-dles, being unable to pee in airplane toilets, etc. (language may be NSFW)
Sam talked about Todd’s new blog, be sure to check out Todd Talks. If you’re nice, you might even hear about his secret project…
This week also saw the launch of Sam’s new RedHatBlueHat political podcast. (and if you’re following the industry, political blogs are quite the money rakers…)
In other news, I’m getting blog consultants to work on the this blog and there’re a number of neat enhancements coming up. You’ll see the weird MySQL errors popping up when you post comments, but they do end up in the moderation queue. If you posted a comment and didn’t see it published, chances are you dropped a “nice post” or “come and look at my site -> [link to made for adsense or ebook opt-in page]. Your name makes it into the master blacklist of bloggers too…
I’m posting twitter updates more often too. Twhirl seems to be working like a charm.
I got a bunch of schwag from CPA network Market Leverage (Thanks Debby and the ML crew!) and have been playing with the Flip Ultra that came in the goodie bag. I’ll post an update next week.