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June 2014 archive

AffPlaybook product review and AffPlaybook discount code

Note: This is a product review of AffPlaybook. If you’re interested in the AffPlaybook discount code, you can click here to access it.

Would you pay for something that you can get free online?

Specifically training in online marketing, affiliate marketing and lead generation?

How do you compare a free Internet marketing forums like the Warrior Forum, Wicked Fire or one of the other free forums, compared to a paid forum, like AffPlaybook?

A simple reply might be “You get what you pay for”.

But let’s assume you don’t buy the “free is junk, paid is quality” argument and look at the facts.

When I’ve gone into one of the free sites, I’ve found that the content posted by members tend to consist mainly of jokes, casual chat, stuff for sale and tips.

 

What you get out of most Internet marketing forums?

Often the jokes and chat stuff takes up most of the bandwidth, with some members coming up with stuff or services to sell to other members. The stuff for sale could be good, especially if it’s a newer provider or developer who wants to establish themselves and do some beta testing, build up goodwill or collect customer reviews.

The “tips” you get are often very (more…)

Casual Connect 2014: App Annie’s insider’s view to the gaming industry

Junde YU, Vice President for Asia Pacific, game analytics measurement company App Annie delivered this presentation at the recently concluded Casual Connect Asia 2014, held in Singapore.

As the presentation was presented primarily in a series of data screenshots and brief commentary, I’ll add transitions so it won’t be as jarring.

Some info about App Annie:

  • The company was started in Beijing, China.
  • It’s headquarters are in Beijing and San Francisco
  • The 4-year-old company is funded by investors like Sequoia Capital, IDC
  • App annie apps are free.
  • It tracks advertising data, tracking ad spend, without the use of a SDK
  • It also tracks the various app store stats – top free, top paid,

It recently launched a new product focused on ASO – app store optimization – which lets you see the keywords apps are ranking for.

App annie intelligence covers the iOS and android markets worldwide

Of the top 10 countries:

  • US, China drive 40% of iOS game downloads
  • Russia is #3 by combined iOS and Android game downloads
  • The number of Google Play downloads outnumber iOS downloads
  • Markets like Brazil, Thailand and Turkey are driven by Android download

(more…)

Casual Connect 2014: 6 mistakes game developers make when launching a game globally (and how to fix them)

This from a session at Casual Connect Asia 2014, presented by Stephen Lee from Hong Kong-based publisher 6waves.

Some background about 6waves.

  • They started 2008
  • They are the number 1 for 3rd party game publishing on Facebook
  • Since 2008, they have launched 200 games
  • They publish games on 5 platforms, like Amazon, Android


Challenges facing game developers
Here are some of the key challenges new (more…)