In the last couple of years there’s been a big shift towards lead generation or pay-per-action (CPA) offers because they’re perceived as “easier” to promote compared to merely asking someone for their name and email, or to request information or quotation for a service.

It would be a mistake to write pay-per-sale affiliate programs too quickly because it can provide long term sustainable income, while CPA offers tend to be more churn-and-burn in nature and I’m fine with adding them as an option to a site where the customers have purchased a product, or are on a subscription or continuity plan.
But operating purely on an arbitrage-only model makes me uncomfortable.

To put my action where my mouth is, I’m building an pay-per-sale affiliate site from scratch.
Having recently won an affiliate site from ShareASale-listed merchant, Mail Order Shoppe, I’ll be building out the site, SEO optimizing it, generating traffic and monitoring conversions from now till mid July.

I’ll be documenting the process as a case study on the Internet Marketing Cookbook, so members can see how I build out websites.
From past experience, I’ve seen that no two successful marketers will do things the same way, even if they’re using the same tools, same site ranking and traffic generation techniques.

If you’re interested in following along, you can check out my earlier post about the Internet Marketing Cookbook version 2 launch. The launch promotion ends this Wednesday, midnight EST.