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CPA Affiliates going into ebook guru promos?

One trend that’s been bubbling to the surface in recent weeks has been seeing a number of affiliate bloggers (typically practising or at one time practising CPA affiliates) branch into the list building/ebook promotion game.

I’m not sure that this is exactly a good thing.

But first, let’s look at when it might be a good thing.

If your business was heavily dependent on rebills and some of your favorite offers got nuked due to the change in Wells Fargo bank and other payment processors cancelling merchant accounts for some of these rebill offer owners, you’re left with either promoting short form lead gen offers at about 5-10% of the payout of your rebill offers or branching into other areas of internet marketing like domain development/site flipping through flippa, pay-per-sale affiliate programs, promoting/dropshipping physical products or joining the ebook promotion game. Nothing wrong with any of these options.

But here’s the rub. With ebook promos, it can be a guru clusterfrack, especially when everyone is promoting the same offer. That’s already what happens in the information marketing world, especially in the make money online niche. Everyone and his half-sister and dog is suddenly promotion Jeff Johnson’s Product Launch Formula 3.0 making it sounds like it’s the best thing since sliced bread. If so, what’re you going to do when the next product comes along? Again, proclaim that it’s the “bestest” thing you’re ever seen?

What some bloggers or wannabee experts don’t realize is that you have a social goodwill bank to draw upon. Each time you “sell out”, you withdraw some goodwill out of that bank. If you go overboard, you’re not going to have anything to draw upon and will probably lose the respect of your peers and others in the industry.

If you do choose to go down this path, choose wisely because it’s pretty difficult to turn back.

38 comments on CPA Affiliates going into ebook guru promos?

  1. Profit Addiction
    June 30, 2010 at 10:35 am (3745 days ago)

    Exactly Andrew. I do understand that it can be difficult to rebuild an entire business when the model you were using comes crashing down, but I think more people should work to develop a longer term business than trying to sell their list every time something great comes out.

    However, I’ve been researching the Product Launch Formula, and it does look to be a good product!

  2. Exposed SEO
    June 30, 2010 at 11:46 am (3745 days ago)

    if your list is growing fast enough than every time you promote a new product it’s being seen by many new eyeballs. you have to decide if selling to the new subs is more important than losing credibility with the old ones.

  3. David
    June 30, 2010 at 12:19 pm (3745 days ago)

    Wait… so you’re saying that promoting shitty overpriced diet pills to unsuspecting people, and then tricking them into having their credit cards charged every month is somehow more ethical than being a guru fanboi? That promoting the guru course (which can usually be downloaded for free on 100 different forums and torrent trackers) is somehow selling out?

    Are you kidding me?

  4. Justin Dupre
    June 30, 2010 at 1:30 pm (3745 days ago)

    Just another form of hustling. Everyone in the business does it in one way or another. Get over it or GTFO.

  5. Earl Grey
    June 30, 2010 at 4:35 pm (3745 days ago)

    After a period of financial prosperity that comes to an end such as rebills its normally for people to try and milk it selling ebooks.
    Seen it all before.
    I seen about 5 private affiliate and coaching forums open in the last few weeks and a dozen new ebooks springing up.
    What goes around comes around.

  6. andrew wee
    June 30, 2010 at 7:45 pm (3745 days ago)

    I guess if you’re swinging from rebills to promoting big-ticket (overhyped in many cases) courses, then it’s not a major mind switch.

    Maybe I’ve been in the “business building” frame of mind the last couple of months, so I associated CPA arb with biz building…

  7. andrew wee
    June 30, 2010 at 7:46 pm (3745 days ago)

    What’s surprising is how blind some of the herd are.

  8. andrew wee
    June 30, 2010 at 7:47 pm (3745 days ago)

    Likewise for the slew of FB ads instructional courses I guess.

  9. David
    June 30, 2010 at 8:24 pm (3745 days ago)

    Will it be any different from Product Launch Formula 1 or Product Launch Formula 2?

  10. David
    June 30, 2010 at 8:33 pm (3745 days ago)

    I get massive lulz seeing the same guys who ragged on Carlos and Lupe are following their route… several years later.

  11. Jesse
    June 30, 2010 at 8:58 pm (3745 days ago)

    good for them

    like another commenter said, if you truly get into the game of promoting ebooks and stuff to your list you should always have your list segmented into customers and new subscribers, that way it’s very easy to sell based on their past purchase.

    The cool thing is that I’ve been hearing this talk for the past 2.5 years at almost every launch. alot of people are saying the same things every damn time “don’t promote all that you are going to damage your list” “don’t do that its bad for your list” etc… yet, from my observations people are banking hard on these launches, and they still have subscribers and yes they keep hammering them with offers.

    I’m not saying I recommend doing that, cus you can make alot more money if you actually build a relationship, but the bottom line is: people promote guru ebooks because it works, it makes them a SHITLOAD of money and they can do it over and over again because there will always be people/new people that will buy again and again and again, even tho they don’t need it.

  12. Josh Todd
    July 1, 2010 at 12:27 am (3745 days ago)

    There is definitely a trend right now with forums. They are popping up left and right.

  13. chino
    July 1, 2010 at 1:33 am (3745 days ago)

    I am glad you brought this up. I think it really shows the credibility of these Super Affiliates pushing the same BS programs. It is like they all got together at a conference and decided they could make tons of money by selling out to each others readers.

  14. Josh Todd
    July 1, 2010 at 1:46 am (3745 days ago)

    That’s exactly what they do. They call it “joint ventures” but it really means I’ll spam my list for you if you spam your list for me. It’s one big guru spam circle jerk.

  15. hackcorp
    July 1, 2010 at 4:22 am (3745 days ago)

    Good post. Yeah, it sucks to see good marketing blogs turn into ebook stores, but got to make make money somehow… :)

  16. Michael
    July 4, 2010 at 7:07 am (3741 days ago)

    I have to agree. Now that the easy rebill money is gone, time to promote Ebooks to all their readers. It’s such bullshit, I lost respect for all of them. And the ones who talk about being super affiliates aren’t all that super. The real high rollers make money from DOING affiliate marketing not talking about it on their blogs LOL. I’m not going to drop any names but you guys who who you are.

    When will people realize this?

    Back to work kiddies!

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  18. Josh Todd
    July 13, 2010 at 9:41 pm (3732 days ago)

    Wow that’s a spam comment fail. At least try to make him think you read the article…

  19. andrew grahame-dunn
    July 22, 2010 at 5:32 pm (3723 days ago)

    what happens when / if you lose track of your affiliate e-book site exspecially with the ^ changes within wells fargo. is it possible for your e-book site to be stolen.
    It was doing quiet well before i got ill.

    andrew graham-dunn

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    November 23, 2010 at 10:01 am (3599 days ago)

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  25. gorge
    January 31, 2020 at 8:11 pm (243 days ago)

    it can be difficult to rebuild an entire business when the model you were using comes crashing down, but I think more people should work to sell their list every time something great comes out.

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