Since early 2011, CPA network has been expanding aggressively out of Canada and the US to focus on growing its Europe and Asia business (affiliates and advertisers) and I found out that the network had opened a Hong Kong office to fuel its expansion.
I had a great discussion with Neverblue senior network manager, Samatha Brachat, when she was in town for AdTech Singapore a couple of months ago and after discussion, I’m working with Neverblue as an affiliate consultant to help grow the company’s affiliate business.
What will I be doing?
The role will have some similarities to an affiliate manager – to help recruit and develop affiliates. Although I’ll be focusing on the Asia markets, I’ll also be bringing in affiliates from North America and Europe.
You might be wondering why I’ve stepped into the affiliate management side of things after working as an affiliate and advertiser – it just seemed like the logical next step after about 14 years in the industry.
I’ve had the opportunity to work with various affiliate managers and network owners over the years and I’ve found the most effective AMs tend to be:
- Knowledgeable: It first starts with being familiar with the offers on your networks, being up on what the best performing offers and the most appropriate offers for an affiliate’s method of promotion. An understanding of your network’s platform, facilities like pixel placement and API are key to help your affiliates too. That’s the baseline expectation of a decent AM. The great AMs are the ones who are up on what’s happening in the affiliate space – what’s being discussed on the various IM and aff mktg forums, how various traffic sources/networks perform and how to integrate a campaign with a traffic source. Although tracking and analytics are outside of what some AMs might be familiar with, they’d be important for any affiliate to know what’s working and what’s not.
- Responsive: Getting back to an affiliate’s query in a timely manner helps them get their campaigns up in a prompt manner. After all, if they do well, you do well. So why not help them get started as soon as possible.
- Bringing value to the table: Going beyond what you see when you login to your affiliate account is probably one of the biggest advantages to the table. Beyond just a “how are you doing?” and “here are a few hot offers on our network”, a great affiliate manager will want to understand your business and your goals and work with you to achieve them, not merely push a certain offer. I see myself bringing ideas to the table that go beyond affiliate marketing, on operating and scaling a business if the affiliate wants.
- Following through: Simply, if you promise something, delivering on it.
If you have been inactive and you’d like me to help you grow your business, do drop me an email.