Up until the arrival of a new software package, CPV Lab, by Robert Matthew, if you were a PPV/CPV marketer, you choices for campaign management were:
- PPV Dominator (which comes with Gauher Chaudhry’s PPV Formula course)
And new entrant, Bevo.
If you were willing to, there were enterprise-grade offering like Kenshoo, developed in Israel, and used by the likes of Zappos and Linkshare. Or you could opt for the affiliate-grade version, Buntai. This soution was primarily for PPC, although you could try to use it for PPV.
The ultimate though would be to hire a developer to code a custom solution which provides the functionality you need. Though this option would be beyond the budget of most PPV marketers. More importantly, they might not know how to spec out the job correctly.
A couple of months ago, Robert launched his CPV Lab campaign management script which is optimized for PPV (although I know of marketers who’ve been using it successfully to track media buys and PPC campaigns too).
What makes CPV Lab a cut above other scripts is that it has a lower learning curve compared to other scripts makes setting up campaigns easier and frees up some of the limitations that p202 users had to work under.
Also, with the inclusion of filters, you could include a degree of semi-automation into the campaign tracking/optimization element of your campaigns, something you’d otherwise have to export CSV files to your desktop and run an excel macro to analyze.
Without a decent campaign management script, you’re marketing blind and since a large part of successful paid marketing relies on collecting reliable data and axing losing keywords and url targets from your domain, a good script can make the difference between a profitable campaign and a loser.
At about $300, CPV Lab is one of the tools which will eat up some of your marketing budget. However, it’s pretty low considering new PPV affiliates will probably be on a $30-50/day or $900 to $1,500/month. The script will pretty much pay for itself by month 1, or month 2 at the latest.
I got a copy of the script and will be using it in campaigns which will be launched in the next week or so.
Caveat: What CPV Lab will and will not do.
It’s primarily a PPV campaign management, analytics and optimization tool.
This means you’ll still need to scrape keyword and URL targets manually using Alexa, Compete, Quantcast or your favorite spy tool. And you will also need to make your own pop-up creative (if you’re not direct linking) or pay someone to do it.
The script will not help you if you’re merely doing unimaginative self-targeting or mindlessly cloning someone elses’ campaign. So if you’re hoping that CPV Lab is going to make you an affiliate millionaire with just “5-10 minutes of work a day”, you’re wasting your own time and maybe should invest in some e-gold or HYIPs instead….
If however, you’re new to PPV marketing, especially to CPA offers, you’d find that CPV Lab can halve the time you’d spend in the campaign set up/management/optimization element of your business.
I’ve spoken to a number of PPV->CPA affiliates who’ve ditched their previous scripts to using CPV Lab exclusively.
Once I get more data, I’ll detail some findings and tips to using CPV Lab more effectively, so you’ll see a fuller product review down the road.
Let’s go over my tips for getting started with PPV marketing and/or moving to the next stage if you’ve already got some experience.
1) PPV Playbook: A great community of PPV marketers. The forum also covers other forms of traffic generation, including PPC, media buys, SEO, social media). Here’s my PPV Playbook review, and a PPV Playbook discount code.
2) Research tools: PPV Playbook had a tie-up with AffPortal so you get access to those. My friend Besmir Bregasi owns AffExpert which also has a number of PPV-specific tools (check out his trial and lifetime options. Both are great value).
3) CPV Lab.
4) Lead Impact (formerly Zango), a PPV network, informally #2 after TrafficVance and CPV Lab are doing a conference call and will have some great info. Check it out here.