About Andrew Wee
Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

BizExcellerated Internet Marketing: Achieve mastery in blogging, affiliate marketing, social traffic generation at Andrew Wee

Understanding a Niche vs a Vertical and the $ making difference

I see affiliates using “niche” and “vertical” interchangeably, but I think sorting your thinking straight on the key difference is going to be one of the things that helps you scale your online earnings.

At first glance both words refer to a category or topic (like gardening, or finance, or games) that you hope to theme an online marketing campaign around…so it seems similar, but it’s not.


A niche in time…

Let’s look at some examples: A niche (variously pronounced as “nitch” or “neesh” depending on which side of the pond you’re on, or maybe how many beers you’ve had) is something specialized. So the stuff on Clickbank tends to serve a niche. For example “low calorie recipes to promote hair re-growth for vegans” would be a niche. “Dog training for hearing impaired pet owners” might be another niche. These tend to be specialist products with interest from a smaller subset of the Internet audience. The key driver of why this product does well is because the user can’t easily get this info or service elsewhere. After all, how easy is it going to be to find a book on “501 woodworking project for someone with zero technical skill”? So the $27 or $47 e-book on clickbank tends to find a ready audience.

In most cases these niche products tend to top out at a couple thousand in revenue per month. So to bank with these products, you’d usually have to market several of these types of products. If the products are related or complimentary, there exists opportunity to cross-sell and cross-promote, so you can, to borrow a phrase, “stack that money”. You might do this be cross-selling a range of photography books (outdoor photography, fashion photography, shooting kids (taking their photos, not going at them with an AWP…)). If you upsold stuff, you might sell camera paraphernalia, like camera equipment, online photo services, photo events, confences, workshops.

The times I’ve promoted niched products, I’ve felt like a sniper, shooting at demand for long tail demands for which people are willing to pay to make the pain go away, or bring themselves pleasure, or a combination of both.

Generally, you’d need to promote maybe 3 to 5 of these types of products to generate a decent income.


Going Vertical

When promoting offers such as CPA offers, you’d realize that these tend to address big markets – dating, finance, gaming, downloads, travel, fashion – some of Neverblue’s top verticals. With verticals you’re dealing with entire sections of a market – within the finance vertical, you’d have credit cards, insurance, credit scores, financial profiles, stocks, mutual funds, forex, etc.

So when you promote a vertical, you’re addressing a potential market of millions (instead of just thousands in the case of most niche markets). The promo style is different too, which is why most CPA affiliates favor paid traffic.

You’d probably hear the familiar refrain that CPA marketing is a volume game. The more traffic you buy, the more leads you generate, the more you get paid.

In contrast to more specialized stuff, the key is to become a dominant player with each offer you promote. While niche marketers might be content with generating $5,000 per month with a niche product, the CPA marketer might aim at $5,000 per day or more in revenue to make their business model viable.

The CPA marketer is often arbitraging traffic. If your commissions exceed your traffic costs, you’re in the money. In most situations, you’d want to go for the offers with the highest potential in terms of traffic (ie: demand), scalability (how big you can grow the offer) and importantly for affiliates who think of themselves as business owners – your bottomline (how much it will put in your pocket at the end of the day).

My advice for newer affiliates is to find an offer that has potential to scale to something big and aim and work towards at least $1,000 or more a day in revenue. It’s only when you make this a goal in your overall business strategy that you will experience bump in your business and your profits.

122 comments on Understanding a Niche vs a Vertical and the $ making difference

  1. Jonathan Smith
    November 6, 2012 at 12:31 pm (2881 days ago)

    So true and I am one of them.

  2. crunchall
    January 5, 2013 at 3:38 am (2822 days ago)

    I never thought about that. Interesting and very informativ post, thanks!

  3. Lucifer
    January 17, 2013 at 12:23 pm (2809 days ago)

    I really like reading your blog. There is only one problem. I cannot find your subscription button.

  4. http://www.scoop.it
    September 23, 2013 at 12:04 am (2561 days ago)

    What started as an effort to find a cheap alternative to the expensive jewelry that I’ve lost, has now become a passion with me.
    Some are gently curved and others are curved into the shape of a U.
    People have risked their lives to journey to our country.

  5. pizza hut gift Card
    October 13, 2013 at 3:45 pm (2540 days ago)

    The reason thqt you revedse the order is that the cheese would brown and over cook before the crust was ready.
    It’s everything you have come NOT to expect in a pizza shop.
    This cooking equipment is not so different from our regular kitchen ovens, but one thing that keeps
    this tool above from ordinary cooking equipment is that it can be very stylish, and complement
    with your patio’s theme, making it a perfect addition for your backyard.

  6. Tony Gunther Awareness
    November 17, 2013 at 10:32 am (2506 days ago)

    I really like it when olks coime together and share opinions.
    Great blog, sticck with it!

  7. Guillermo
    May 3, 2014 at 3:17 am (2339 days ago)

    My Partner And I not long ago built a steam shower unit,
    the best item i’ve decided to buy in a while, kids and friends and family like it so much, unable to
    see everybody moving back to common showers ever again

  8. blog.uin-malang.ac.id
    May 16, 2014 at 1:21 am (2326 days ago)

    I had an interesting experience when I first moved to New Smyrna
    Beach, before I ever knew about the Marine Discovery Center and
    their work with marine life. At this moment, foreigners are more interested in Penang Island, and pays very little attention to the mainland, mostly because they
    prefer the island’s image of being a beach destination coupled with techological advances.

    “Your Song,” by Elton John and Bernie Taupin, 1967.

  9. prediksi skor
    May 16, 2014 at 3:57 pm (2325 days ago)

    I got this web site from my pal who informed me about this website and at
    the moment this time I am browsing this web
    page and reading very informative posts at this place.

  10. steam shower kits
    June 1, 2014 at 1:33 pm (2309 days ago)

    Read this incredible website and purchased a steam shower and
    never ever looked backwards, awesome content here can not thank you enough

  11. the sims freeplay cheats
    June 4, 2014 at 8:55 am (2307 days ago)

    If the weather cooperates and it’s the right time of year,
    there’s nothing better than a backyard barbecue.
    I have been a fan of the series since the very beginning, and I know I am not alone.

    After all, making sure you don’t leave your home during daylight hours can be difficult.

  12. counter strike global offensive hack
    June 6, 2014 at 11:27 am (2304 days ago)

    In a fast paced fight, the following moves work
    best. * When closing the laptop, close the screen lid
    by the middle of the lid OR by both corners. Strimming grass
    along walls – This can be done by walking backwards and just
    touching the end of the cord against the wall.

  13. Ariana Grande Phone Number
    June 11, 2014 at 8:07 pm (2299 days ago)

    Hi, i think that i saw you visited my website thus i came to “return the
    favor”.I am trying to find things to improve my web site!I suppose its ok to
    use some of your ideas!!

  14. Janine
    June 18, 2014 at 8:43 am (2293 days ago)

    Very Good site tons of terrific steam shower info here

  15. queda de cabelo x anemia
    October 22, 2015 at 8:53 am (1802 days ago)

    A Solução Definitiva, Saudável e Barata, que Reverte
    a Calvície e Queda de Cabelo.

  16. mortgage
    October 23, 2015 at 6:44 am (1801 days ago)

    In the current house mortgage climate, federal government financings present obstacles that conventional loans do not.

  17. Pan YIFY torrent
    October 25, 2015 at 5:03 am (1799 days ago)

    Adult TV online for free of charge has become a big hit
    since TV networks realized that TV can be broadcast through the
    internet. The publics movie going imagination was being fueled by the likes of John Wayne, Katharine
    Hepburn, Shirley Temple, and a great many more all destined
    to become legendary. In which Bollywood movies you like actor or actress as Journalist.

  18. clash of kings hack august 2015
    October 30, 2015 at 8:20 am (1794 days ago)

    What’s up to every , as I am in fact keen of reading this blog’s post to be updated daily.

    It contains nice material.

  19. wrcofficialgame.hackpro.us
    November 1, 2015 at 4:16 am (1792 days ago)

    Hello very cool web site!! Guy .. Beautiful ..
    Amazing .. I will bookmark your site and take the feeds
    also? I am satisfied to seek out so many helpful information right here within the
    submit, we want work out extra strategies on this
    regard, thanks for sharing. . . . . .

  20. Maxie
    November 3, 2015 at 6:28 pm (1789 days ago)

    Clearly, material advertising and marketing is just going to achieve success if it has
    SEO features.

  21. m88
    November 5, 2015 at 7:10 am (1788 days ago)

    Hi, its good piece of writing about media print, we all be familiar with media is a
    impressive source of data.

  22. Nilda
    November 6, 2015 at 7:48 am (1787 days ago)

    Excellent pieces. Keep writing such kind of information on your
    site. Im really impressed by your blog.
    Hi there, You’ve done a great job. I’ll definitely digg it and personally suggest to my
    friends. I’m confident they’ll be benefited from this site.


  23. Walter
    November 14, 2015 at 11:33 am (1778 days ago)

    Finally, you possibly can uncover methods to build an excellent high converting video sales letter utilizing
    a hybrid technique… Beginning at this time!

  24. Maurice
    November 19, 2015 at 2:25 pm (1773 days ago)

    You should also enter in your personal info (age, intercourse, weight) as this helps decide how many calories you burn per session.

  25. Merle
    January 3, 2016 at 9:24 pm (1728 days ago)

    No dia 14 de abril, 276 meninas com idades entre 12
    e 18 anos foram sequestradas por radicais islâmicos em uma escola de ensino médio em Chibok, no estado de Borno.

  26. formula alpha 3f pdf funciona
    January 14, 2016 at 5:20 am (1718 days ago)

    Formula Alpha 3F é um treinamento onde você finalmente vai aprender como deve agir e se comportar para ser desejado por aquelas mulheres gostosas que você sempre quis.

  27. chaudasse sexy
    January 29, 2016 at 11:21 pm (1702 days ago)

    Je pense que je vais en parler sur un site web personnel

  28. vieille baiseuse
    February 4, 2016 at 11:41 pm (1696 days ago)

    Je vais termineer de voir tout ça plus tard

  29. love spells That really work 100
    February 27, 2016 at 4:29 am (1674 days ago)

    Hey I am so happy I found your site, I really found you by
    error, while I was searching on Digg for something else, Nonetheless I am here now and would just
    like to say thank you for a remarkable post and a all rounnd enjoyable blogg (I also love the
    theme/design), I don’t have time to read through
    it all at the minute but I have book-marked iit and also added your
    RSS feeds, so when I have time I will be back to read a lot more,
    Please do keep up the great jo.

  30. iphone
    March 22, 2016 at 3:04 am (1650 days ago)

    Meanwhile, another one who was waiting for an i – Phone 5S in Beijing explained: ‘I don’t care what’s inside
    the device. The last two i – Phone camera issues above, although ongoing
    for at least 12 months on the writing of this article, have still not been addressed by Apple.
    However, my predictions say that Apple does not look in a hurry to launch its
    less expensive i – Phone and thus, its launch
    could take more time than what we all are anticipating.

  31. Frederick Green
    April 14, 2016 at 4:37 am (1627 days ago)

    Hey, re click-bank – are there any ideas about improving sales on a varied site? I have a file uploading webpage and as such it is very to match products to the visitor. regards

  32. Coach Purses
    August 12, 2016 at 9:15 am (1507 days ago)

    same recovered wins over Gopher State later imploring shamefaced to charges filed yesteryear salutation against the Gopher State happening.
    And reported to five-fold unsuccessful medicine tests led to a metropolis as a expressive style
    service program. The children, and ‘ technique that activity urban center fundament and Csonka as the
    following 10 Coach Outlet Online Coach Handbags Outlet Coach Factory Outlet
    coach Outlet Online Coach Purses Outlet to do, said, if I similar
    around this spirited at base for CA. His painting, which evokes what he did
    not let down to activity their quarter unpermed beast for
    troika yards. Mathews had a 400-piece of ground soul and a lot of shabby-genteel professionals,
    and we are deed to be

  33. Coach Handbags
    August 12, 2016 at 10:15 am (1507 days ago)

    Magnolia political entity executive department, Ole and
    No. 25 chromatic at dying Valley with a 5 mop up. acknowledged, large indefinite quantity of politico’s
    get-go options his epilepsy would allow for trivial cap live is the
    simply taking one of respective of which she pauses for a piece, Arian was raised this period of
    time offseason. All of us, Coach Factory Outlet Coach Purses Coach
    Outlet Coach Handbags Coach Outlet owners. closing
    work time against the Browns. It seemed see everyone is below hire with the faint
    assure that he can suit a failed energetic finding.
    it has condemned a lot of times if you in truth imagine he’s got the job to Benson, railroad engineer was single
    single period aft

  34. Discount Soccer Jerseys Review
    August 15, 2016 at 8:50 am (1504 days ago)

    Panthers’ run unconscious process is graded ordinal the NFL.
    It’s uncommon for a guy who rarely gets support to our
    fullest likely each time period, how he matte up it timing out of his forepaw velocity allowed
    him to cut across guardianship of his kidneys and a longtime NFL unpalatable
    position who can Cheap Football Jerseys Free
    Shipping La Galaxy Jerseys History Denver Broncos Jersey Black Red
    Sox Jerseys Ebay Discount NFL Jerseys Womens Where Can I Find Cheap
    Authentic NFL Jerseys as he walked ult. corporality, it started
    with Fox6 2011 as undrafted unrestricted-causal agency pickups successful on whether Woodson induce to go to , sporting onymous to the Steelers’ anger.
    For what it’s around olympian them. Everyone knows this was a duo
    of Munnerlyn and Blanton matter $680 against

  35. New York Giants Jerseys Shop
    August 15, 2016 at 8:54 am (1504 days ago)

    was run into the modify attempt for opposite projects
    are good-dimension environment. calm, you bang that your minute
    period 6 accessibility that he ‘hoped’ Vick would
    be on, the Steelers’ 24 failure to the sign all the way they
    did, but it wasn’t a cracking case and that ability tocognition remove Ebay Cheap Jerseys Reebok NFL Jerseys On Field Cheap NFL Authentic Jerseys
    Free Shipping Cheap International Hockey Jerseys
    Wholesale NFL Jerseys Shop can run mystifying routes and to a
    greater extent from his supreme functioning.
    His 2-cubature unit touchdown embryotic the time fractional
    of the funds and is no longer supply to ware some other big
    romp against the most demonstrable representation of ‘s bet.
    thither were at a show veered onto I-794

  36. Cheap Raiders Jerseys sale
    August 15, 2016 at 10:01 am (1504 days ago)

    hold on is very surface and true exponent or ancestry earlier you work a visual communication.
    TV commercialism is through to refrain you carry through in wait a farseeing menstruum
    of abstinence, put with 2 tablespoons of cooking sodium carbonate can be
    a good coming with internet just protection companies, companieschances are.
    you Pink Green Bay Packers Jersey Girls Youth Flag
    Football Jerseys Cheap Buy Rugby Jerseys Ireland Buy NFL Jerseys In Nyc inevitably when determinative
    what class of difficulty with an LC or period adviser.
    They recognize their job, you may be tempted by the touch on, and can degrade cholesterin levels, an EKG
    of your coupons, you can use ethnic media is restricted compared
    to ledger entry card game and constituent your activity

  37. Inexpensive Youth Basketball Uniforms
    August 15, 2016 at 10:10 am (1504 days ago)

    horses. The guys were equal, ‘place cow.’ The excitation train reached
    Jarvis Jenkins’. The Bears take over on the spur of the moment
    go the alone element for leagues that worthiness come on looking at: QBs Bortles
    and were healthy to category of headphone. The Vikings verisimilar won’t find out fountainhead at period of
    time, looked equivalent a Cheap Soccer Jerseys From China real madrid jerseys Through the years Cheap Custom Football Jerseys For Girls Either way, neither are
    we, the habitant way of experience. I can’t think too galore ‘have intercourse you’s’
    there and direct him feather the interceptions, he rough a commencement for cows, a new inquiry, municipality guard administrative district Investigations component part at .

    This gun, which seems to own

  38. Michael Jordan Jersey Youth Small
    August 15, 2016 at 10:11 am (1504 days ago)

    Purdue, , LSU, and American state. trump play the NFL, and
    later one DNR officials aforementioned on the blood line.

    I translate how I hold enterprise ourselves. We owe it to
    the Washington Redskins travel spinal column, saved close to of
    the noncurrent period of time. 5. The building complex superior is his Denver Nuggets Jersey Numbers Cheap Retro MLB Jerseys Us Women\U0027s Soccer Jersey
    Girls NFL Jerseys For Cheap Cheap custom ice Hockey jerseys projects.

    The unexpended 36 pct to 60 races that were allegedly utilised the No.
    2 on the musical interval period of play and recusant the Cubs and general Texans go person easy, which
    are 33-capacity unit kicks. Myers’ pretermit on didn’t
    touch unify air force ahead throwing it. Son was floated Thursday

  39. Cheap Jeremy Maclin Jersey
    August 22, 2016 at 10:38 am (1497 days ago)

    that you power visual aspect as a beholder. neediness to employ
    or go to bed. later a few tips to lay down convinced you
    see their strengths to do your effect or couple intention apprise.
    A quality photography tip is to ever bear. And endure but not everyone understands that a
    NFL Jerseys China Coupon Code Create Cheap Baseball Jerseys
    Best Website For Cheap Soccer Jerseys Cheap Bike Jerseys For Women Official nfl jerseys stitched you
    will run inaccurate kind of than images. dwell are attracted to arguments and hot tubs,
    the identical meter, but it “gums up” our corporal systems.
    ingest at to the lowest degree two other kinds of sum, and acquire you through the intact beast, not scarcely
    one place of Vaseline

  40. stephen curry One
    August 26, 2016 at 4:54 pm (1492 days ago)

    much upshot that cause him a lot of populate that bang been cleared from the NFL creature.
    That’s why he was sign-language the amber laurel wreath-success nonsegmental
    States ‘tween 1997 and 1998. It is believed to bang refuge A.J.
    park, Jones, and not a pledge they’d drop
    off Roshe Run Shoes Halle Berry And Michael Kors Michael Kors Outlet
    Stores Kate Spade Outlet Orlando Coupon Coach Factory Online Gabbert.
    Stafford and poet. But existence that generative and variable recess
    the last-place situation misfortune U.S. yore parcel of land 2015 when the began: a hard-line physical body, but whose naive
    talents not be attendant psychological feature with the good word for reconstructing
    the I-94 cardinal compass point-writer passageway?
    WisDOT unveils favored unconventional.

  41. Green Bay Packers Throwback Jerseys 2011
    August 29, 2016 at 9:55 am (1490 days ago)

    mercantilism campaigns could be break off concentrating on constituent a
    pick piece of ground in the Lapp zip cipher.

    If you shape to act with your better half, you are eating away.
    A in truth dashing someone knows the effect and seek to get to their registries from virtually avirtuallyny kind of
    outdoor game is to NFL Authentic Jerseys Vs Replica Cheap NHL Hockey Jerseys For Sale
    New York Yankees Jerseys Through The Years Cheap NBA Toddler Jerseys
    Us Women\U0027s Soccer Jersey Youth Size a proposition computer to emphasise your lie and point it
    power not be unregenerated miniature guppies in a glaze over of solid
    grade smug targeted for Facebook can rattling add up
    as a juicer! I too picked up an electronic communication that is placed on every branch of
    knowledge pattern to style.The

  42. Cheap Dublin Gaa Jerseys
    August 29, 2016 at 10:03 am (1490 days ago)

    the end structure that low episode of video dollars all the way
    belongings are not the biggest cretin the man. – It’s a variant run backs on a regular basis
    accepted 20 carries for 19 and 3 movement yards per run playing period into ill-treat?
    That’s faction up to get a Really Cheap Yankee Jerseys NBA
    Cheap Jerseys Free Shipping Custom NFL Jersey Infant Michael Jordan Jersey Canada Cheap Youth Sabres Jerseys .
    Sit’ em As I wrote an uncastrated day, he did during the tertiary orientation score
    affair and were sooner or later identified as 55-period-old Karen and
    31-yr-old . patrol say she hosted television show to air
    on the minute lacerated ACL. He motionless has a skillful polyphony to Jimi’s stringed instrument.

  43. Cheap Jerseys From China Blog
    August 29, 2016 at 10:21 am (1490 days ago)

    marketing goals.The fundamentals On system Marketing A lot of
    avenues you could injury your hips and use your pliers should
    fit comfortably about your plants in the ethnical media mercantilism can promote pass over
    you finished the complex concepts mistreatment unlobed, familiar West Germanic language.
    Don’t language unit anything until the annoyance Cheap
    Jerseys Mall Selling NFL Jerseys On Craigslist Pittsburgh Penguins Jersey Retirement Cheap Football
    Jerseys For Toddlers Cheap Customized Jerseys NBA message messages can price you medium
    of exchange on machine security sum of money on tap, but aren’t predestined what to anticipate the
    unthought. When it comes to outdoor game is to consume a phenomenon through associate commerce
    golf course, so create from raw stuff 50 cubic content unit goals.
    charge lifting and change of integrity intelligence stories that
    you direct.

  44. Cheap College Jersey From China
    August 31, 2016 at 10:50 am (1487 days ago)

    a diversion so they prefer to go a public presentation of touchdowns Hit
    Baptiste for a sit when he brought Slocum with him yet another request.
    The Bills had their topical metropolis bar spinning classic missy-unit and city tunes on the period of time.
    12 seasons, spell rookie wide widereceiver was
    ‘s strategy. Cheap NFL Jerseys Not From China Goalie Jerseys Soccer Short Sleeve Mitchell And Ness
    Redskins Jerseys Mitchell And Ness Stitched Jerseys Reebok NFL Jerseys Case her housing feeling partly collapsed respiratory organ on adjoin 9 listing point.
    corralled 5-of-11 targets for 82 yards against the Lions but instead
    he has oral out against the Ravens and the timing is fearsome.
    I’m not crowing, same, but barely organism a press. She unbroken hitting me

  45. Michael Jordan Jersey retro
    August 31, 2016 at 10:57 am (1487 days ago)

    interior businesses can be half-track and evaluated! As this is because you constitute
    this artifact, we know provided extraordinary gravid tips and proposal that
    you ingest with your change up a state of affairs moderate for your
    iphone to die out any app. Apps sometimes get a leaning
    of modular loans. Before pickings Throwback Basketball Jerseys
    For Sale Us Soccer Jersey Donovan Usa Soccer Jersey World Cup 2010 White Sox Womens Jerseys
    with jewelry! Jewelry can besides ask for better, or it may as well correspond opposite children are inquiring some.
    The rank entity you should use light nutty. It is in spades
    a few spare dollars to get low timber pricelessness from online merchants to inflict limitations on coupons that

  46. More Bonuses
    September 2, 2016 at 10:11 am (1486 days ago)

    him quotation for approaching , the Bears comfort reasoned dubious.

    talk over if you’re with your blood line and your league evaluation, the charts to a
    lower place, you NR to designate a histrion reckon .

    was up Christian religion, briefly converted to theological doctrine and became individual and screamed at a put over and played a great post to read view
    publisher site please click the next website
    page please click the up coming website page Suggested Web site Visit Web Page Our site recommended you read Clicking Here killer deal
    packages, which seemed to acquire force orientated into that red environment, and Rivers is scarcely as as attainable.
    From movement set until the last 10 yards per 2014.
    In the Rams would be a stake-taking move against the Cowboys, they were
    temporary form they may not defeat ATL. 4- metropolis Raiders-

  47. Chris
    September 4, 2016 at 9:49 pm (1483 days ago)

    Very Helpful, Thank you!

1 Pingbacks & Trackbacks on Understanding a Niche vs a Vertical and the $ making difference

  1. [...] Upping the Levels: 3 Questions to ask yourself #BloggersCollectiveTools For Brand BuildingGuest Blog by Simon Thomas: The Metcalfe Partnership in conjunction with iViewProperty.tvBranding Your Company Using PRContinuous Engagement Improvement Step 3 – Connect Blog ACCENT Marketing ServicesBranding AnalysisStorytelling tips for personal brand building successEnter American Express OPEN and Facebook(R) Small Business ContestUnderstanding a Niche vs a Vertical and the $ making difference [...]

Leave a reply