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2 Strategies To Scale Your Online Business

If you’ve been following my earlier posts like “Looking for a few lazy affiliates“, you might come to the realization that there’s no “secret sauce to internet marketing success“, at least in the early stages of your business. Here are some tips to help you get your business to the point of being able to operate when you’re not there (my definition of being a business owner, rather than have your business “own” you).

First you need systems in place. If you’re new to this game, you’ll probably be doing a lot of things on-the-fly.

  • Offer selected? Check
  • Landing page/creatives in place? Check
  • Keywords researched, screened, sorted, bid prices loaded, campaign uploaded? Check
  • Campaign live and running? Check

Conversion tracking in place? Oops. Now go back and fix it.

I was speaking to a new affiliate yesterday, and explaining that there’s a lot of fire fighting in the early days, and even more screw ups.

Have you ever sent $200 worth of PPV traffic to a blank testing page? I have.

Kept a YSM campaign going, sending traffic to a domain that has since expired and been registered by another affiliate going to the same offer? Yeppers.

Making mistakes and “wasting money” are part of the game. In my opinion, you’re not “wasting money” if you learn something from the experience (especially not to leave campaigns on “auto fund” or “auto top-up”). If you’re learning from your mistakes, systematizing the way you’re running your business and listing the process down (a flowchart is a good way to track the steps), you’re ready for the next step in scaling your business.

If you’ve read this blog or listened to the Friday Podcast for a decent amount of time, you might be familiar with the 2 strategies to scaling your business: Automation and Delegation.

Automation

You could buy off-the-shelf software and it’s a good investment when you think that a $50 – $200 software might save you a few hours of time each week, freeing you up to focus on setting up, optimizing campaigns.

However, if you need a custom script, you might look to sources like hotscripts, sourceforge or other sites and have it customized to your requirements.

Higher up the value chain, you might also consider getting a desktop or server-based script developed, which will follow the steps outlined in the process you’ve mapped. This can be expensive, especially if you’re not clear about the specifications of your script and change the specifications on your coder.

Seth Turin, also known as the “uBot guy” has recently launched his uBot, which is a VSL-based (visual scripting language) tool which helps you create scripts. If you’ve used browser-based automation/macro tools like iMacros, you’ll find that uBot gives a lot of flexibility. I’ll be posting more about uBot in the coming weeks. You can check out uBot (here’s a link to the secret coupon page and the code “wiaw199ubot” will give you a nice $46 discount).

There is a learning curve involved, but once you’ve mastered the basics, you’ll be able to replicate the functions of a number of paid scripts.

Delegation

Most marketers will think “outsourcing” when it comes to passing jobs/tasks on to outsourcers, typically in Eastern Europe or Asia. However, it can be more than just subbing lower value work out to a country with lower labor costs. (Note: if you need a virtual assistant/outsourcer, you can drop me an note as I’ve some outsourcers I’m working with).

Delegation can be in the form of employees whom you’re hiring on a long term basis, especially for matters relating to administrative work, accounting, tax and other stuff you might not enjoy doing. If you’ve not had an employee before, you’ll find out how organized it makes you, because you’ll have to think weeks and months ahead in terms of projects, so you can brief your worker effectively.

The ultimate working relationship is likely to come with joint ventures and partnerships, where you’re finding partners with complementary skill or network or maybe finances, to complement a project you’re working on. Trust and your partner’s competence/skill are major factors to making this work and it’s not often that you’ll go through a couple of partnerships before you find one that works.

With whichever strategy you use when scaling your business, do realize that there’ll be an intial period where you feel you could do things faster if you did them yourself. But if you work through the transition period, being able to scale your business effectively will more than pay for itself many times over.

5 comments on 2 Strategies To Scale Your Online Business

  1. David Brim
    October 30, 2009 at 11:19 am (9 years ago)

    Hi Andrew,
    I explored affiliate marketing previously and am just getting back into it.

    Thanks for this post, it was very helpful.

    For quality traffic generation…

    do you typically rely on PPC, media buys or something else?

    Do you usually drive this traffic to a landing page or directly to the offer?

    Also what kind of work do you outsource for traffic generation?

    I know everything is probably dependent on a bunch of different factors, but if you have any general experience or insights you can share that would be great!

  2. Franck Silvestre
    November 1, 2009 at 5:23 am (9 years ago)

    This is right in affiliate marketing and for almost everything you do. You learn with your mistakes.

    As for PPC, it’s painful for a lot of people when you start and see all these clicks with no sales.

    Franck

  3. Ayden
    November 7, 2009 at 1:26 pm (9 years ago)

    So here I am reading ….”Kept a YSM campaign going”… Alert bells went off, and after a few oh shit! moments, I logged into YSM and paused my campaigns.

    Cheers

  4. Massive Traffic Report - Alex
    November 15, 2009 at 7:28 pm (9 years ago)

    Yeah.. things like that happen sometimes, And what can you do – this is life, and you learn this way.

    For PPC, not to get into a deep hole, your campaigns have to be very, very targeted and relevant. If promoting specific products, link as deep as you can (people search for a pink Dell laptop – link to it, not to just Dells!). If promoting your landing page and don`t want to lose money, before doing PPC, I would say you need to test it on forums, articles traffic, etc. Although this will take time, and this is why most marketers choose PPC exactly for this reason – to test the conversions.

  5. Larry
    January 19, 2013 at 3:50 pm (6 years ago)

    Howdy! Do you use Twitter? I’d like to follow you if that would be okay. I’m
    absolutely enjoying your blog and look forward to new updates.

    My webpage :: Larry

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