Back in November/December last year, it seemed a good idea to set aggressive business goals, if you’re into the business of creating New Year’s resolutions. You might even have gone aggressive to set something that was 10x what you achieved last year. In motivational/NLP talk, you’d call this a “stretch” goal.
We’re half a month into 2011 and there’s good news and bad news.
The good news is that half your competition, who had set aggressive goals/resolutions, have given up on what they had said they would do. Maybe it was because they woke up the morning after and decided it was too much work. Some might have hit the first bump on the road and given up immediately. So whatever competition you might have foreseen in your niche might have just taken themselves out of the game, 2 weeks off the starting blocks.
Here comes the bad news.
If you’re unlucky, you might be one of those who’ve also dropped out on your plans to step up to the next level. Maybe you’ve decided to settle for the “same-old same-old”.
So the one thing that isn’t taught in any ebook, seminar, course, or $50,000 mentoring/coaching programme is how to kick yourself in the pants to be hungry enough to put in the time and effort to reach the goal you had set for yourself.
Sure, most of us would like to buy that Ferrari, big house, go on a round-the-world trip. But the reality is probably only 1 out of 1,000 marketers are there will actually do it.
The other 999 are probably happy to sit on their butts, dream about what they’d do with the cash, and conveniently forget about putting in effort to get the whole thing moving.
To help your online business prosper and thrive, it needs to be more than just “work”. Ideally it should be something obsessive that drives you to want to keep working till you find the winning formula.
Maybe times it might be a specific website target or keyword for a PPC, PPV or media buy campaign.
It might be a particular cost-per-sale (CPS) or cost-per-action (CPA) that you find is going gangbusters for you.
Whatever it might be, you need to figure it out.
This will likely require having to grind to get yourself there.
Does it mean that everyone who puts in 8 hours of solid work in your online business is guaranteed to succeed?
Not necessarily, but your chances of success are significantly higher.
Looking for more ideas to kickstart or grow your internet business? Be sure to check out my “Making your online business work in 2011″ post“.