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Establishing Instant Credibility in Internet Marketing

In cyberspace, you don’t know who you’re communicating with.

The website you see before you is a collection of words and images.

And getting a sense of the person through their blog or website is not easy.

That’s why it’s important to establish your credibility as soon as possible.

Have you noticed how many sites lack an ‘About Us’ page?

Even if you have them, does it contain some canned corporate spiel about how they want to deliver the best product with best-of-breed technologies.

Let’s face it, at the end of the day, you still want to place a face to a brand, a service, your cell phone, the DSL service (which is a series of 1′s and 0′s). Even if you are eating dessicated corn pieces with bovine milk, you’d feel better if it was fronted by Tony the Tiger; or Snap, Crack, and Pop of Rice Krispies fame.

If we want to see a face or some characters when we buy a $2 box of cornflakes, wouldn’t we expect more when we buy Internet Marketing products that cost $599? $997? or $1499?

Then how come so many products don’t have a human face to them?

They could be the same guys who write those:

“I am Chan Ching Chong, the son of the late General Ding Dong Bell, who died leaving a $20 million fortune. And now I need your help”


Do you think you could up your Internet Marketing credibility by personalizing your product and service?

Is that yes? or yes?

Focusing, specifically on blogs, check out Coen Ching’s bio page here.
In 3 parts no less. Quite well done.

It inspired me to work on my bio too.

Though not as monumental as Coen’s, I’ve done a short and long version.

You can check it out here.

If you do your own bio and would like feedback on it, drop me a comment, including the URL.

1 comment on Establishing Instant Credibility in Internet Marketing

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    June 11, 2010 at 5:24 pm (3515 days ago)

    I am very pleased with the thought and don’t feel like adding anything in it. It a perfect answer.
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