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Getting Away From The Bonanza Model Of Internet Marketing

You’ve probably heard them, the online equivalent of fisherman’s tales.

“This one time, I had a campaign that generated 400% ROI. Yeah, I spent $50 and made $200.”

“This one offer was generating $2,300 per day. It’s about 10x higher than anything I ever had. Unfortunately it was a Christmas offer and died after 3 days.”

This is the same type of mindset you have with newbie punters who visit Vegas expecting to hit the jackpot, or the old guy who shows up at the gas station and buys $30 worth of scratch-and-win lottery tickets.

While it’s possible to strike the motherlode, whether you’re buying a ticket, signing an insertion order for a high-value media buy, or trying out a new strategy with PPV traffic, just realize that beyond just the dollar value of your return, there’s the repeatability of the offer too.

If you won a $30 million lottery, you’re probably set (for a while).

But with the broader picture, your income is a function of:

[dollar value] x [repeatability].

If you’re generating say $1,000 a day, the strategy is to keep this going every day, to hit a consistent $30,000 per month. Because someone who’s doing $10,000 per month consistently (or $120,000 annualized) is going to outearn someone who had a one-off $50,000 campaign over a month, but then has difficulty finding his or her legs for the rest of the year.

Scalability (the ability to grow your campaigns on a massive basis) and sustainability (the ability to consistently generate returns from your campaigns) might be among the easier concepts to understand, but probably among the most difficult to understand.

To grow your internet marketing or affiliate marketing efforts to the next level requires understanding of this concept.

5 comments on Getting Away From The Bonanza Model Of Internet Marketing

  1. Connor Bringas
    September 1, 2010 at 4:51 am (3683 days ago)

    This is a great post, it explains the broader picture. But in actuality we are just people who want money. If someone claims they struck it rich running some sort of PPV or PPC campaign then everyone will follow suite. Doesnt matter if it was 230 percent ROI or 100 percent ROI. Thats whats so great about any marketing campaign..to be honest no marketing campaign has to be the truth people just have to BELIEVE it is. Fishermans tales exist to give people hope..and to make people believe.

  2. Virginijus
    September 2, 2010 at 4:47 pm (3681 days ago)

    I totally agree. Sometimes is just luck, but most of the time you test a lot of different campaigns and improving the results.

  3. Toe Separators
    September 11, 2010 at 9:10 am (3672 days ago)

    I agree 100% I recently crossed the 10K threshold and I’ve just entered my third month at this level. While constantly scaling is important, I also strongly believe that its equally important to not place all your fish in the same bucket. At any point your campaign can go south, so I constantly look for alternate ways to make a buck from IM.

  4. Deck Jets
    November 23, 2010 at 9:55 am (3599 days ago)

    It’s good to see you posting on this topic, I need to bookmark this web site. Keep up the good work.

  5. filmindir
    January 3, 2011 at 5:27 am (3559 days ago)

    very good about this topic. good job and nicee

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