In my books, you’re either planning/thinking/administrating, or you’re out there busting your butt/launching campaigns/optimizing campaigns.
If you’re the planning/thinking type, your stuff is probably well-organized.
If you’re constantly hustling, your paperwork is going to be in a mess.
I probably lean towards the messier side of marketing and as my wife might tell you, I sometimes have difficulty keeping track of schedule.
It’s probably too convenient for many marketers to claim they have ADD (attention deficient disorder). In fact, it’s almost a badge of honor to claim you have ADD. But if you check the DSM (diagnostic and statistical manual) published by the American Psychiatric Association, you’d see clear-cut definitions. Not some pop culture nonsense that some sitcom hack penned into an episode of Seinfeld which has since spread into pop culture.
The upshot of this is that there’s a sub-culture of products, services and courses to cater to people who are disorganized and can’t get their act together. Stuff like time management and goal setting courses from the likes of Brian Tracy, Tony Robbins, reminder services like RememberTheMilk, scheduled email reminders may just add to the complexity of your life without solving the underlying problems.
The solution to being able to get shit done lies simply in getting your shit done.
No amount of writing love notes to yourself or giving yourself a pep talk as you stare in the mirror is going to launch another campaign, nor get your testing done for you.
Do the most important thing first thing in the day before you go to your day job (if you have one), or before you login to xbox live or WoW (if you don’t).
I’ll be the first to confess that one of the main motivators for creating Smart Link Manager was that maintaining spreadsheets with multiple tracking links, sub IDs to track campaigns across multiple PPC and PPV networks was getting to be too much of a pain in the ass. One of the reasons why I started pulling a number of CPA campaigns.
Smart Link Manager might not have conversion tracking now (go ask yr AM about pixel misfires sometime. I just use subIDs to track) and not have link rotation now. But what it does, it does well.
Between me and my bank balance, we’re both doing well.
I have to get back to completing the June updates for the Internet Marketing Cookbook.
But go check out Smart Link Manager now.