Looking for the secret sauce to success in internet marketing? Look, no further.
It came out in 1967’s “The Graduate”. Aside from probably one of the first instances of the MILF being featured in a Hollywood film, it also featured the seminal line: “I just want to say one word to you – just one word…. ‘plastics.”
Likewise, though being plastic will not get you very far in internet marketing, another word will probably get you where you want to be. That word? Prioritization.
As you’re probably aware, there’s tons of things you can do yourself:
- install a script
- come up with a custom designs
- write the content
- set up the traffic campaign
- work on the conversion element
- optimize your traffic/conversion/monetization
- set up an opt-in/popup box to collect leads
- write an email sequence to follow up and make a 2nd attempt to close the sale if you weren’t successful
- set up an A/B split test
- access/download your analytics data
- retain the better performing element, set up a new test element
Repeat the cycle again.
As you might realize, trying to do everything yourself is going to turn into a recipe for disaster.
While there’s a lot to be said for bootstrapping your business and trying to do everything yourself, it’s usually a counterproductive idea.
Instead, prioritize what you need to get done, generate cashflow and pay service providers to fill in the gaps.
If you’re held back by a perfectionist tendency that you’re “missing” something, or that a site or page looks too “ghetto” to work, it’s going to end up holding you back.
Just go with what you have, focus on the important stuff and patch up any holes when you’ve got more time and capital to take care of those things.
Great post Andrew!
Using those to help you fill in the gaps has worked well for me in the past. It’s also great to find those who you can bounce ideas off of and possibly even collaborate with.
So true, I think its a bad habit for alot of us that have a little bit of skill in every area, so therefore we try to do everything ourselves, eating up our time in the process. But outsourcing can create alot of headaches too!
My online business took a new size once I understood that you had to outsource most of the non money making stuff.
Tracking and split testing is vital for anyone involved in any online advertising traffic generation.
Absolutely awesome material Andrew!
You have done something truly unique here. I stay on so many mailing lists, in the IM niche and many others. Every guru is selling an information product that covers one particular element in depth.
Your post is the FIRST I’ve seen of a comprehensive view of the ENTIRE process, overarching each element of a thorough campaign from start to finish.
What I’d love to hear from you is a sequence of elements you’d split test, from beginning to end. You can take that hierarchical if you wanted to, whether it’s ads->elements of an ad in that order, sales page->elements of a sales page in order.
I would think to work from the destination out, but I’m only facing my first full product launch now.
Subscribing by RSS and I’ll be looking out for what else you do!
Thanks again for the thoughts and inspiration.
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