Looking for the secret sauce to success in internet marketing? Look, no further.
It came out in 1967′s “The Graduate”. Aside from probably one of the first instances of the MILF being featured in a Hollywood film, it also featured the seminal line: “I just want to say one word to you – just one word…. ‘plastics.”
Likewise, though being plastic will not get you very far in internet marketing, another word will probably get you where you want to be. That word? Prioritization.
As you’re probably aware, there’s tons of things you can do yourself:
- install a script
- come up with a custom designs
- write the content
- set up the traffic campaign
- work on the conversion element
- optimize your traffic/conversion/monetization
- set up an opt-in/popup box to collect leads
- write an email sequence to follow up and make a 2nd attempt to close the sale if you weren’t successful
- set up an A/B split test
- access/download your analytics data
- retain the better performing element, set up a new test element
Repeat the cycle again.
As you might realize, trying to do everything yourself is going to turn into a recipe for disaster.
While there’s a lot to be said for bootstrapping your business and trying to do everything yourself, it’s usually a counterproductive idea.
Instead, prioritize what you need to get done, generate cashflow and pay service providers to fill in the gaps.
If you’re held back by a perfectionist tendency that you’re “missing” something, or that a site or page looks too “ghetto” to work, it’s going to end up holding you back.
Just go with what you have, focus on the important stuff and patch up any holes when you’ve got more time and capital to take care of those things.