The Apple iPhone: A Case Study in Eurphoric Marketing
The Apple iPhone has got analysts all pumped up to stratospheric heights, and while it may or may not reach those optimistic projections, it represents a lesson and an opportunity for Internet Marketers.
With the impending launch of Apple’s much vaunted iPhone, a hybrid cellphone-computer-mp3 player, on June 29th, optimistic tech analysts like Piper Jaffray’s Gene Munster has said: “We estimate they’ll do $15 billion in revenue with the iPhone, and $13 billion in computer sales (in 2009)â€Â
At $500 a piece, that represents 30 million iPhone solds in 2009, coupled with the fact that the yet-to-be-launched iPhone is expected to outsell all Apple’s computers by a factor of $2 billion.
Is the analyst accurate? It’s hard to tell, though most analysts have a track record of being overly optimistic.
It could be seen as a proxy of market sentiment to the new Apple gizmo.
It’ll be a marketing coup for Apple to market it’s new device, dubbed the “Jesus” phone by some at $500-600, considering most cellphones are priced at $100 to $200 now.
Any bad overhangs from Apple’s previous product launches?
Can anyone remember the issue with the Apple iPod Nano cracked screens in 2005?
Apple has certainly pulled itself up the ranks with it’s near fantatical brand loyalty.
Looking at the Google Trends chart:
Search volume could be primed to spike next Friday.
And Apple’s share price surging from about $60 last December to more than double to $120 per share couldn’t hurt either.
Any Internet Marketer commanding the same level of brand loyalty will certainly do well in the marketplace.
And even if the iPhone market were just half of the projected $15 billion by 2009, there’s certainly lots of scope for affiliate marketers and information marketers out there.
Related links:
-> Free Apple iPod [US visitors only]
-> Free Apple TV [US visitors only]
-> Free $500 Apple Store gift card [US visitors only]
James
June 23, 2007 at 5:18 am (17 years ago)Not sure if it was TV or the Web that I saw a commercial for it already.
At first, $500 seems like a lot for a phone, but compared to having and iPod and cell phone, it really is not so bad. They will make a lot on iTunes also with this so that should also help a bit towards that $15 billion.
I’m not sure anything I have seen recently has lived up to the hype created to promote it. Not movies, sport events, or Vista. There are already cell phones that are mp3 players.
I don’t plan to buy one. But then, I’m just starting to think about getting an iPod.
Andrew Wee
June 26, 2007 at 4:33 am (17 years ago)James,
The fact that you’re thinking about getting an iPod means they’ve succeeded!
BILAL
September 26, 2009 at 2:08 pm (15 years ago)i am a student of marketing. no doubt that apple launched a great product in shape of iphone, but still i think it’s a part of their marketing strategy that they are showing their huge sales.
It is a common phenomenon that if more and more peoples are going to buy a specific product, usually it become a fashion. Now having an iphone is a fashion. Their promotion strategy is also awesome and they have impressed almost all their potential customers.
Apple and their marketers are working on breakthrough strategy not on incremental growth. So its a part of their breakthrough strategy to generate more and more revenue by showing their huge sales almost in multi billion dollars.
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