The three types of Internet Marketing sales techniques
We are all familiar with the Internet Marketing millionaire success drill.
- Drive Internet traffic to your site
- Convert traffic into sales
- Crosssell and upsell complementary products
Further refinements include:
- Increase traffic
- Increase conversion rate
Sounds simple, doesn’t it?Step-by-step success should come in a month, shouldn’t it?
Then why do 90% of affiliates never make a sale (aside from perhaps buying from their own affiliate link if it’s permitted)?
Why do these 95% conversion rate items on affiliate networks like Clickbank and Commission Junction NEVER translate to a sale on YOUR site? Or maybe just one or two sales?
I was wondering the same till I analyzed my business strategy.
Here’s what my analysis showed.
It’s lies mainly in the failure of the sales technique.
There are three types of sales techniques.
A lot of people only teach two types.
In fact, the business and Internet Marketing courses will teach both types.
Shockingly, most do not teach the third sales technique.
Is it because they choose not to teach you the third sales technique?
I’d like to think they’d want to help you increase your sales.
Perhaps they’ve had the sales technique ingrained and they’ve neglected to mention this technique.
Here’re the two sales techniques that almost everyone teaches.
They work and are the foundation of many sales programs.
- Sales Technique 1: Feature/function-based selling
This sells the functions of the product or service.
It’s a ‘functional’ approach.
You buy a car, it has 4 wheel and an engine.
The car brings you from your home to your office.
You can carry groceries in the trunk of your car.
You can go on vacations, driving to distant locations in your car.
A car is great, isn’t it?
Does it work?
Sure, it does.
You buy an iPod, you can to listen to music.
You go to a restaurant, you get a steak.
You go to the theater, you watch a movie.
It’s very WYSIWYG (What you see if what you get).
Does it work in sales?
Sure, it does.
Most people sell based on this technique.
It’s the most basic sales technique and people do buy based on features and functions.
- Sales Technique 2: Benefits-based selling
This is higher up the sales chain.
You’re selling benefits, what does the product do for the client?
A car provides convenience, luxury, social status for it’s owner.
Eating at a top-rated restaurant where it’s almost impossible to get reservations MEANS you have sufficient influence and social status to get it.
Benefits-based selling means the product benefits it’s potential owner in some way.
Would you benefit from purchasing an Internet Marketing product if it meant your business would grow very large, you would have more free time, and you didn’t even have to touch your business anymore?
If you did, you’d certainly buy into the benefits-based selling model.
A comparison of features/function-based selling versus benefits-based selling
- feature-based selling is more descriptive.
You need to have an understanding of your product in order to sell it successfully.
- On the other hand, benefits-based selling requires deeper understanding of how the product can improve the quality of the customer’s life. How will the car’s 4 wheels and engine improve how the customer lives, works, plays.
How will an xbox360’s series of blinking graphics and home theater sound improve the game players leisure time?
Once these have been detailed in a clear manner and presented to the client, they’re much more likely to buy.
However, I’ve found that the most interesting and effective sales technique is the third sales technique, because it:
- engages the customer and creates a sense of ownership
- if successful, will create a compelling and unbearable urge to buy.
- Because it taps into many powerful urges and needs, it will pull at several psychological drives and create a powerful irrestible compulsion and desire.
If there is interest, the third sales technique will be covered.
Do leave a comment.
35 comments on The three types of Internet Marketing sales techniques
2 Pingbacks & Trackbacks on The three types of Internet Marketing sales techniques
-
[…] After coming up with yesterday’s post. “The three types of Internet Marketing sales techniques“, and offering to share information on the most powerful technique, I’ve seen some interest on the blog and outside of it for the information. […]
-
[…] If you haven’t read the previous article which covers the other 2 important Internet Marketing sales techniques, you can view it at “The three types of Internet Marketing sales techniques“. […]
Ridzuan
August 2, 2006 at 7:21 pm (18 years ago)Wah!
There is interest! Of course there is!
DonTan.com
August 2, 2006 at 9:17 pm (18 years ago)Calling up for Interest!!
hanneng
August 3, 2006 at 12:33 pm (18 years ago)I’m interested too
Rachit
August 4, 2006 at 9:33 am (18 years ago)Hmmmmm … Problem-based selling?
Social Media
February 8, 2014 at 11:13 am (10 years ago)A person necessarily assist to make significantly
articles I might state. That is the very first time I frequented your
website page and thus far? I amazed with the research you made to create this actual post
extraordinary. Excellent task!
Daisy
October 28, 2015 at 11:03 am (8 years ago)Helpful information. Fortunate me I discovered your web site unintentionally, and I am surprised why this accident didn’t happened
earlier! I bookmarked it.
Melba
November 8, 2015 at 7:39 pm (8 years ago)great post I am a massive bet365.com fan from Holland
www.old.poltuba.com
November 29, 2015 at 2:32 am (8 years ago)Nice post. I was checking constantly this blog and I’m inspired!
Very useful info specially the final part 🙂 I care for such info a lot.
I was seeking this certain info for a very long time.
Thank you and good luck.
visite o site
December 16, 2015 at 1:47 pm (8 years ago)Não perca tempo tentando queixar garotas lindas da mesma maneira
que você sempre fez, com certeza não tem dado certo e
por isso você buscou encontrar uma maneira de solucionar esse problema, por esse motivo indico que conheça Jogo do Texto.
mortgage
December 18, 2015 at 9:07 pm (8 years ago)If your house deserves $200,000, as well as the outstanding mortgage equilibrium is $175,000, the buyers will need to set up the difference of $25,000.
Sibyl
December 23, 2015 at 2:50 am (8 years ago)This graph defines the anticipated portion of individuals that carry out the task of Facilities Maintenance Manager I
that earn less compared to that salary.
Louvenia
December 28, 2015 at 10:09 pm (8 years ago)Dave Lloyd is Elderly Manager of International Browse Advertising
and marketing at Adobe Equipments where he leads a worldwide group
delivering Organic & Website Search techniques.
Randi
December 31, 2015 at 1:18 am (8 years ago)repair works that are usually executed by property upkeep service typically covers several locations that
include roof replacement, grass upkeep cleansing, woodworking, electric repair works and even snow reduction.
Johnson
December 31, 2015 at 1:28 am (8 years ago)Our experience extends to the procedure and maintenance of significant
transportation networks, such as freeways, airports, commuter rail lines
and also interstate.
undercounter built-in kegerators
January 12, 2016 at 6:50 pm (8 years ago)If that doesn’t work properly for you, you’ll bee able
to relly sljp it in right here annd tuen clip this device on. I never use that
I just use this.
Hack
January 14, 2016 at 7:58 am (8 years ago)Appreciation to my father who shared with me concerning this webpage, this web site
is actually remarkable.
electric spiral hair curlers
January 27, 2016 at 7:14 am (8 years ago)Think about if you have thick or thin hair, long or short and curly
or straight. Rihanna brought her sexy back and midriff
to the 2014 Met Gala as she dazzled on the red carpet in a stunning bright white
Stella Mc – Cartney two-piece floor gown. I learned how to count money by buying cones
at the corner drug store.
siampretties.com
January 28, 2016 at 4:00 pm (8 years ago)Pretty great post. I just stumbled upon your weblog and wished to mention that I have really enjoyed surfing around your weblog posts.
In any case I’ll be subscribing on your feed and I’m hoping you write
again soon!
clear skin
February 6, 2016 at 3:16 pm (8 years ago)Hello there! This post couldn’t be written much better!
Going through this post reminds me of my previous roommate!
He always kept preaching about this. I’ll forward
this article to him. Fairly certain he’ll have a very good read.
Thanks for sharing!
agencia de publicidad
February 18, 2016 at 4:26 pm (8 years ago)It’s truly a great and useful piece of information. I am happy that
you shared this useful information with us. Please keep us informed like this.
Thanks for sharing.
Neuology numbers
February 28, 2016 at 1:45 pm (8 years ago)I love what you guys tend to be up too. Such clever work and
reporting! Keep up the excellent works guys I’ve you guys to
our blogroll.
Florida
March 1, 2016 at 3:54 am (8 years ago)Most definitely worth the download.
Recapture360S.Com
March 10, 2016 at 8:17 pm (8 years ago)I believe that is one of the most vigal info for me.
And i am happy reading your article. But wanna observation on some
common issues, The site taste is great, thhe articles is
really excellent : D. Just right task, cheers
thu?c fucoidan
March 24, 2016 at 12:23 am (8 years ago)I do not know if it’s just me or if everybody else encountering problems with your website.
It seems like some of the written text on your content are
running off the screen. Can somebody else please provide feedback and let
me know if this is happening to them as well?
This may be a issue with my browser because
I’ve had this happen previously. Kudos
tinyturtlebusiness.wordpress.com
May 23, 2016 at 6:27 am (8 years ago)Hi there it’s me, I am also visiting this web page daily, this site is actually nice and the viewers are actually sharing
good thoughts.
c?o th?y l?c
June 4, 2016 at 5:20 pm (8 years ago)I blog frequently and I truly appreciate your content.
Your article has truly peaked my interest. I am going
to take a note of your website and keep checking for new information about once per week.
I opted in for your RSS feed too.
Free Xanogen Pills
July 4, 2016 at 8:28 am (8 years ago)Hi there friends, how is everything, and what you wish ffor to say concerning this piece of writing, in my view
its really awesome iin support of me.
machine
August 11, 2016 at 10:12 am (8 years ago)Very great post. I simply stumbled upon your blog and
wished to mention that I have truly enjoyed browsing your blog posts.
In any case I will be subscribing to your feed and I
am hoping you write again soon!
jobsite
August 31, 2016 at 8:35 am (8 years ago)This design is spectacular! You most certainly know how to keep a reader entertained.
Between your wit and your videos, I was almost moved
to start my own blog (well, almost…HaHa!) Great
job. I really loved what you had to say, and more than that,
how you presented it. Too cool!
sex
September 12, 2016 at 4:30 am (8 years ago)I’ve been surfing onlinee more than 2 hours t?day, y?t I never found
any ?nteresting article ?ike yours. It’s pretty worth ?nough fo? me.
In my vie?, ?f al? website owners and bloggers m?d? go?? content as you did,
th? web ?ill be much more u?eful t??n ev?r before.
Gerard
October 29, 2016 at 3:36 pm (7 years ago)Tier 2 and decrease degree networks buy Internet transit f?om other providers t? achieve at
t?e least s?me parties ?n th? worldwide Internet,
th?ugh they ?ould also ?ave interaction ?n peering.
remove negative links from google
December 17, 2016 at 8:23 pm (7 years ago)You’re almost always better selecting a
specialist that knows about on how this stuff works rather
than wasting valuable months and months and nothing to show in regard to burying negative
search engine results.
business and finance blog
February 4, 2019 at 9:39 am (5 years ago)fantastic issues altogether, you just gained a new reader.
What could you recommend about your put up that you simply made some days in the
past? Any certain?