If you’re a blogger or an info marketer, I guess you might be like I was when I first started out, figuring that keyword tools were redundant, because you would go ahead and optimize your site for “internet marketing” or “make money online”. While you can try that, you’d get much more leverage from a tool that my friend, Howie Schwartz has recently developed and launched.

If you’re not familiar with Howie, you’re not alone. Till recently, he was a blackhat SEO turned Web2.0 specialist developing products and training together with the likes of Dr Mike Woo-Ming and Keith Baxter.

Gamers might be especially pleased to find out that Howie was executive producer of the first Grand Theft Auto game.

Since his move into Internet marketing, he’s developed a couple of custom tools which his technical team uses to develop his niche sites.

I had a chance to see how he’s dominated the SERPs (search engine results pages) with multiple sites all pointing towards his central site.

Part of this strategy involves his inhouse tools, one of which he’s recently commercialized as Keyword Secret.

While there’re a multitude of keyword tools in the market, what differentiates Keyword Secrets is that it’s an application built on top of the Google API (application programming interface) so the data is focused on Google’s results (ie no dilution by the inclusion of tier-2 or secondary data sources).

The key USP for me is Keyword Secret’s “Power Niche” feature. The power niche does a real time analysis of Google SERPs for a given keyword/keyphrase and generates a keyword list based on the live results.

The bottomline? The keyword lists you get are datamined or analyzed and scraped from Google’s results.

Although you may not be guaranteed top position on the SERPs, you will have a good idea what keyphrases are important (especially if they are common among the top results).

With this in hand, you’ll find that your niche marketing and search engine ranking strategies will come to a new level. PPC marketers will find that they’ll be able to develop highly targeted keyword lists too. In a way, it does the SEO equivalent of what tools like Google Cash Detective, Undercover Profits and Keyword Elite do for extract PPC keyphrases from websites.

Here’s a walkthrough of the Power Niche feature:



Keyword Secret Power Niche Feature



And Howie’s also incorporated a number of handy “Keyword Variations” function:



Keyword Secrets Keyword Variations



and Site-Related function:



Keyword Secret Site Related Tool


Keyword Secret is currently in it’s soft launch phase, check out the Keyword Secret $1 Trial.