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Friday Podcast Episode 13: Beyond Your 15 Minutes of Fame, Create Value in The Social Networking Scene

In this episode of the Friday Podcast, we look at ways of creating an impact through social marketing and avoid crucial social faux paux.

For the session notes, click “more”

Levels of Social Engagement

  • The Seinfeld [Cool! Nice! Wow!]
  • The Interpretation/paraphrase [gets zero value] ["Wow, blogging means you write stuff and publish it! Cool! Nice! Wow!"]
  • Analysis
  • Application

Comment stickiness – Almost all comments i submit get published, they also bring traffic.

Social Noise? – If you aren’t contributing useful content, you’re contributing to the social noise.
Sooner or later the social noise get filtered.

Link Noise? – You’re evaluted not just by the commments you leave behind, but also by links.

You may not see it, but my team goes through every comment.
Check that it’s not linked to a MFA (Made for Adsense) site, or direct to a dubious sales or landing page.

I have empowered my editorial team to vet and if necessary, delete comments which fall into the “seinfeld” or “paraphrase/interpretation” category.

If you’re persistent, your post is flagged as spam and you will not get a second chance to make a first impression.
How then to Successfully Engage in Social Networking?

To be a successful social marketer, you need to look at the levels of social engagement. They’re similar to their real world counterparts.

Start out as:

  • Casual contacts
  • Friends
  • Good friends
  • Partners/JV

Observe the social rules!
Be sure to clear each level before proceeding to the next.

Trust and authority automatically come as you move up the ranks.

Jumping the Social Marketing Gun

Unless you are an established authority in the market, I wouldn’t suggest trying to shoot for a JV with your first email.

99 times out of a hundred, you’ll get the door slammed in your face.
Spammers to Friends?
Another tip, most bloggers and webmasters will have a mental notebook filled with the people who regularly spam their blogs and websites with seinfeld and paraphrase type messages.

If you’re one of those, your chances of become a friend, much less getting a partnership are severely reduced.

The Bottomline? Engage in Smart Marketing

It pays to be smart in your social marketing.
Work on the law of reciprocity, treat others as you’d like others to treat you, and you’ll do just fine.

1 comment on Friday Podcast Episode 13: Beyond Your 15 Minutes of Fame, Create Value in The Social Networking Scene

  1. Carsten Cumbrowski
    July 27, 2007 at 8:58 am (4686 days ago)

    Hi Andrew,

    How is it going with the Podcast RSS and iTunes inclusion?
    Does the plugin not work properly? You know, the one I mentioned at your Podcast #10….


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