While some marketers are turning to games like Gears of War 2, the new expansion to the World of Warcraft mmpog or Red Alert 3 as a diversion from working on their marketing campaigns all day, it might be a little too easy to overlook the immense profits present within the niche.

A recent CNN report profiled Steve Demeter, creator of Trism, a game for the Apple iPhone. Priced at about $5 per download, the game which is similar to bejewelled, has generated $250,000 in profits in its first 2 months, giving aspiring game developers an easy distribution channel through the iPhone and the app store.

Likewise, TechCrunch recently reported that PlaySpan which deals with virtual currency for online games has raised $16.8 million (more…)

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