Hegemony (from Wikipedia): is a concept that has been used to describe and explain the dominance of one social group over another, such that the ruling group or hegemon acquires some degree of consent from the subordinate, as opposed to dominance purely by force.
Starting this week, I’m kicking off a series of answers to readers questions which will appear every Monday (hence…the “Monday Question”).
Here’s this weeks question: “I’m a new Internet Marketer, which Internet Marketing product do you suggest I start promoting as an affiliate”
My answer: You should pick the area in which you have the greatest affinity.
Note that the most successful Internet Marketers will brand themself in a specific manner, with one identity, for example, you might have:
Joel “AdSense” Comm
Mike “Viral Marketing” Filsaime
Chris “Super Affiliate” McNeeley
John Carlton “The Marketing Rebel”
Michel Fortin “The Copywriting Doctor”
Darren “ProBlogger” Rowse
Gary Ambrose “Viral Listbuilder”
You hardly come across someone who brands themself as a adsense/PPC/eBay/super affiliate/seo/product creator for a reason. You lose credibility because most will not believe you can master so many specializations just a couple of months into the industry.
On some level, all of us crave some form of recognition, and awards and prizes confer a degree of recognition. Even though you might get some plastic trophy covered with gold paint, or maybe a dinky award graphic in GIF format, it’s not so much the trophy itself, but the symbolic value of the prize.
Newer Internet Marketers continue to be confounded, bewildered and frustrated by RSS.
Sure, everyone may know that it stands for “Really Simple Syndication”, or “Rich Site Summary”. Or if you go back to it’s earlier definition RDF Site Summary.
But what does it all mean?
And is it a new technology.
Again, like blogging, RSS traces it’s roots for a number of years. To 1999 in fact.
RSS is a way of accessing content from blogs and podcasts via a easy to use interface.
While RSS was used to broadcast content from personal blogs previously, increasingly businesses and online marketers are using RSS feeds as a means of generating brand awareness and to promote products and services too.
The bugbear with RSS however, lies in the fact that it requires some techy know how to set up successfully.
Microsoft has announced that the new Windows Vista incorporates RSS support.
Given that I will be holding back on a Vista upgrade for some time (and I suspect others will also), here’re some intermediate solutions.
My preference is to install the Mozilla Thunderbird email client, which incorporates RSS support.