So it’s official…From the mouth of SearchEngineJournal editor Loren Baker post “Matt Cutts confirms paid links and PageRank update“, the voice of Google Matt Cutts has said:
The partial update to visible PageRank that went out a few days ago was primarily regarding PageRank selling and the forward links of sites. So paid links that pass PageRank would affect our opinion of a site.
Going forward, I expect that Google will be looking at additional sites that appear to be buying or selling PageRank.ÂÂ
So if you’re selling links, kiss PageRank goodbye.
This would be a good move to shift more human relevant content into the SERPs, although without visibility of it’s PR algorithmn, it’s difficult to judge how a site providing quality content can justify the provision of free content WITHOUT advertising as a revenue stream.
Has Google’s quality score grown to encompass the quality and sophistication of site content?
Or will it be some time before a comprehensive content ranking system makes it’s way into the PageRank system.
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On the bread-and-butter side of things, I Continue reading