Posts Tagged ‘search-engine-optimization’
Google search engine ranking team Google Fellow Amit Singhal published a blog post “Introduction to Google Ranking” at the official Google blog.
While not going into the specific nuts-and-bolts factors influencing SERPs (or search engine results pages), Amit outlined a number of broad principles to keep in mind when optimizing your web pages.
Principle 1: “Best locally relevant results served globally”
As I’ve earlier noted, your geographic location, specifically your IP number can determine the search results returned.
Amit’s assurance that they operate on the “no query left behind” principle, meaning every user query gets the most relevant results, is yet another assertion that the “user experience” more so than the affiliate marketer, SEO or even adwords advertiser’s interest is given priority.
If you’ve been following developments (and educated guesses) in the SEO field, you’ll know that meta criteria like “time on site” and other deeper level criteria from Google Analytics (and no doubt, Google own deeper level analytics, and possibly algorithms derived from basic analytics) are being incorporated into these ranking factors.
I applaud the SEOs who’re on the leading edge in following and sometimes trying to step ahead of Google to rank higher in the SERPs. For the average internet marketer, developing a long term sustainable business model and providing original, quality, link worthy content is probably the best route for now.
Principle 2: Keep It Simple
What’s simple to a UC Berkeley or Carnegie Mellon comp sci major might (more…)
If you use SEO (search engine optimization), you’d know that off-site optimization ranks higher in importance than on-site optimization. Being able to measure the number and quality of inbound links will give you an idea of the type of traffic your efforts generate.
Going from the social marketing angle, rather than looking at it from the search engine’s point of view, I’d look for links from high trustrank sites – these would typically be authoritative blogs and websites in your niche, and the traffic will send over will be higher quality too.
One indispensable tool I have installed in my Firefox browser is the SEO Quake extension. (extension = Firefox plugin).
SEO Quake is available for both Firefox and Internet Explorer.
When I’m at a search engine result page, SEO Quake will gather various analytics data and domain data.
For example, when combining Google Blog Search with SEO Quake:
It’s a little small, but below each search result is (more…)
This is an “after the fact update”.
A contact mentioned that Google had updated Toolbar PageRank ratings last week.
I hadn’t noticed changes on my blog, but some of my content sites have done from PR3 to PR4. Fairly decent consider that they’re a little over 6 months old.
As mentioned in previous PageRank-related posts, take note that Toolbar PageRank is different from your Live PageRank which is registered at the datacenters and determine how frequently your site is indexed by the search engine spiders.
You can find out your Toolbar PageRank by installing the Google Toolbar.
But more effective than the Toolbar PR, which some would say is ‘old PR’ is the live PR, which can be accessed through the Live PR datacenter check.
Backlinks (one way links to your blog or website) determine PageRank.
If you haven’t already, the following are (more…)
While search engines ranking and categorization algorithmns continue to mimic human behavior and incorporate patterns of human usage, it will be some time before they are able to mirror human patterns of search.
True, they are able to provide a breadth of information that runs into the hundreds of millions of results. But at the same time, how many are truly relevant to the one result you’re looking for.
Sometimes due to reasons of ultra efficient search engine optimization, the most relevant result might be located on page 5 or 6 of the search engine result pages. Finding that metaphorical needles in the haystack tends to lead to frustration, and in the worst case scenario, not finding the information you’re looking for.
Enter the “Human Search Engines”. (more…)
It’s been due for sometime and I was checking out ZZ Online Marketing’s post “Google Toolbar PageRank Update”
I checked my Live PR at the Google datacenters:
My Google Toolbar PR displays a 3, though it may be headed to a PR5 at the end of this exercise. Some of my other sites look like they may be moving up a notch.
This is encouraging because I’ve mostly focused on a content-based approach (except for a brief period where I felt I was excessively focused on meta and H1 and H2 optimization). Looks like the organic route has worked out well.
If you’re like to check the Live PR for your sites from the Google Datacenters, check out (more…)
Fundamental to SEO is the ability to track links to your site. Especially since the search engines give preference to offsite optimization, compared to onsite measure.
Typical backlink tracers like SEO Elite and iwebtool give linear tabular reports.
What I liked about TouchGraph’s GoogleBrowser is the ability to visualize the links in 3D.
Witness:
The GoogleBrowser is interactive, meaning you’ll be able to zoom in on a cluster, isolate inbound and outblound links and check out high authority sites you’re linked to.
Obviously, this tool has competitive intelligence functions in allowing you to
(more…)
