About Andrew Wee
Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

BizExcellerated Internet Marketing: Achieve mastery in blogging, affiliate marketing, social traffic generation at Andrew Wee

Google Sheds Light on Factors influencing Search Engine Rankings

Google search engine ranking team Google Fellow Amit Singhal published a blog post “Introduction to Google Ranking” at the official Google blog.

While not going into the specific nuts-and-bolts factors influencing SERPs (or search engine results pages), Amit outlined a number of broad principles to keep in mind when optimizing your web pages.

Principle 1: “Best locally relevant results served globally”

As I’ve earlier noted, your geographic location, specifically your IP number can determine the search results returned.

Amit’s assurance that they operate on the “no query left behind” principle, meaning every user query gets the most relevant results, is yet another assertion that the “user experience” more so than the affiliate marketer, SEO or even adwords advertiser’s interest is given priority.

google ranking factors

If you’ve been following developments (and educated guesses) in the SEO field, you’ll know that meta criteria like “time on site” and other deeper level criteria from Google Analytics (and no doubt, Google own deeper level analytics, and possibly algorithms derived from basic analytics) are being incorporated into these ranking factors.

I applaud the SEOs who’re on the leading edge in following and sometimes trying to step ahead of Google to rank higher in the SERPs. For the average internet marketer, developing a long term sustainable business model and providing original, quality, link worthy content is probably the best route for now.

Principle 2: Keep It Simple

What’s simple to a UC Berkeley or Carnegie Mellon comp sci major might be rocket science to the average man.

Again, the average man-in-the-street marketer is going to be hard pressed to come up with anything innovative, unless you’ve got the technical chops of a BlueHat SEO with his madlib and deeplinking strategies.

As Google has mentioned in its Quality Guidelines, using off-the-shelf software can lead to detrimental results in your rankings (disclaimer: unless you have the technical knowhow to understand the system, rather than keying in your URL and hitting the submit button).

Principle 3: No Manual Intervention

What’s interesting is that the ranking team is making about 10 changes to the algorithm each week, which accounts for the fluctuations in SERP positions (in addition to data from spider data).

Here’s the double-edged sword for marketers and business owners “Improving the underlying algorithm not only improves that one query, it improves an entire class of queries” – Which explains the phenomenon where a crackdown on MFA (made-for-adsense) sites also takes down legitimate sites – because of a rule-based algorithm. The “trick” is figuring out how to stay on the right side of big G and benefitting from the changes.

Which isn’t difficult if you approach building your online business just like a brick-and-mortar business – based on solid fundamentals, with a long term view and on a sustainable basis.

10 comments on Google Sheds Light on Factors influencing Search Engine Rankings

  1. Doug
    July 11, 2008 at 10:30 pm (6 years ago)

    Thanks Andrew. Another reminder to us all to just build a good site.

  2. Ainuddin Mohamad
    July 12, 2008 at 8:14 am (6 years ago)

    I’m a firm believer that most of the “quick-fix” off-the-shelf software are to be avoided.

  3. Tony
    July 15, 2008 at 6:46 pm (6 years ago)

    I myself have found that simply built sites in straight forward html perform much better in the serps, the only thing they need is plenty of relevant content, basic SEO principles, regular updating and a reasonable amount of relevant backlinks.

  4. Mori
    July 17, 2008 at 4:00 am (6 years ago)

    that explains why my simple 1-page content site with 9 links ranks better than the other with 58 links.It was obvious that “Usefulness” to the user is a great factor in SEPRs

  5. Law Firm Marketing Services
    April 24, 2013 at 8:46 pm (1 year ago)

    Excellent post! We are linking to this great content on our
    site. Keep up the great writing.

  6. Tommie
    May 23, 2013 at 12:28 pm (1 year ago)

    This website was… how do I say it? Relevant!
    ! Finally I have found something that helped me. Cheers!

  7. Otis
    October 16, 2013 at 8:20 pm (1 year ago)

    That’s why it’s important when it comes to srarch engines,
    your page is recognized. So if you are looking for the right
    SEO Company, experts look into hether they can commit to ethical
    SEO techniques to optimize your business orr brabd efficiently.
    On-Page optimization conceerns pagges of website to
    whereas Off-Pagee SEO is usewd in regard of building links to websites.

  8. consultingt-rex.tumblr.com
    October 28, 2013 at 7:47 am (12 months ago)

    To position yourself since the expert, don’t just provide content.
    It’s also worth noting that no system may be 100% wireless – some wiring
    is going to be required. A handy tip, produce a code and marking system to spot your wires and all of the components
    before you start laying things down.

  9. myoppl tumblr com
    July 24, 2014 at 4:35 am (3 months ago)

    There are applications that will allow you to integrate all of these
    features into your blog. Easy projects, great illustrations, and a sister site, Craft
    Forum, where you can share your projects. Google is focusing on the
    return highly relevant links to rank websites is also observed the correlation between, PR value associated with a high degree of network traffic are closely linked.

  10. click here
    September 4, 2014 at 8:10 am (2 months ago)

    Web sites which can be effectively performed for robust SEO
    final results rarely employ impression backlinks.
    Appearance back links do not link your posts towards the Link tackle for your related data file to get indexed by the major search engines
    crawlers to crawl.

    Search engine optimization will not automatically really need
    to be tough or perplexing. All it requires is offering
    a little bit focus to detail and readjusting how you approach things.
    Supply the recommendations out of this article a try, as well as your site’s
    rating will increase in no time.

Leave a reply