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Posts Tagged ‘shawn-collins’

The Affiliate Summit UK Invasion

For the first time in its history, Affiliate Summit will be travelling outside the continental US to the UK (United Kingdom) and I had an opportunity to find out more about the event from Affiliate Summit co-founder Shawn Collins.

Founded in 2003, Affilaite Summit brings together affiliate marketers, affiliate networks, vendors and merchants. The event has been going gangbusters with this year’s Affiliate Summit West and Affiliate Summit East nearing or breaching the 2,000 attendee mark.

affiliate summit attendance

I had a chance to talk to Shawn about the upcoming Affiliate Summit UK. Aside from a June 2004 Affiliate Summit held on a cruise ship from New York City to Halifax, Nova Scotia, Canada, this’ll be the first time (more…)

Internet Marketing Podcasts=Priceless

There’s gold in Internet Marketing podcasts from the perspective of a listener, and if you listen closely enough, you might sometimes catch bits of invaluable information that drip off stream-of-consciousness style from the podcasts hosts or their guests.

Daron Babin’s (SE Guru) WebmasterRadio.fm is home to a ton of great content and I listen to many of the great shows there.affiliate thing

This week, Affiliate Thing, hosted by Revenue Editor-in-chief Lisa Picarille and Affliate Summit co-founder and affiliate marketing fixture Shawn Collins talked about the new podcast shows like:

and the new Shoemoney Show. (I guess Jeremy might have a little more time following the sale of AuctionAds to Media Whiz)

It was great to hear that Shawn listens to my Friday Podcast and mentioned it on the episode “The British Invasion: Affiliate Style” as well as on his blog entry “The Podcasts on my iPod“.

Besides checking out Affiliate Thing and the Shoemoney show, I also recommend new affiliate marketers to check out the “Affiliate Marketing Today” podcasts. Although the show is currently inactive, it’s worth checking out the archive for episodes hosted by Super Affiliate Jeremy Palmer. The 2004-2005 episodes hosted by ABestWeb founder Haiko de Poel are an excellent primer.

Although it might sound like I listen to many podcasts, I usually have a couple of gig on my hard disk and listen to it when I can.

I have a Nokia N73 Music Edition smart phone with about 2GB of memory on it, at the moment I’ve got John Carlton’s “Kickass Copywriting Secrets of a Marketing Rebel” and Mike Litman/Matt Bacak’s “Ultimate Lifestyle Workshop” on it. The rest of the memory is taken up by video footage of my daughter, Bianca Wee.

Carsten Cumbrowski has podcast resources listed at his resource site Cumbrowski.com.

I just bought about $400 worth of used teleconferencing equipment off eBay (and had to pay about $30 in taxes when it got to Singapore), so you might hear more interesting Friday Podcasts in the near future.

In the meantime, if I had a wishlist of podcast shows, I would be interested in tuning in to (more…)

“The 8 Things You Wished Your Affiliate Manager Had Told You” Meme

I’ve been tagged by Pepperjam Affiliate Marketing Director Robyn Martin (and soon to be Mrs Kris Jones) in the latest incarnation of the “8 things about me” meme. Instead of telling you more things beyond what’s already in my bio, I’d like to focus on 8 things I’ve learned about affiliate marketing.

Here are the tag rules:

Here are the tag rules:

  • Each player must post these rules first.
  • Each player starts with eight random facts/habits about themselves.
  • People who are tagged need to write about their eight facts on their blog.
  • At the end of your blog post, choose eight people to get tagged, list their names, and link to them.
  • Don’t forget to contact them telling them they’re tagged. Also, point them to your blog post so they know what to do.

Here’re the my 8 “facts”:

  1. Payouts don’t tell the entire story. If an offer doesn’t convert, even at $150 a lead, it doesn’t do you any good.
  2. The Affiliate marketing big guns are using PPC (PayPerClick) traffic to drive traffic in great volume to their sites. Check out Gauder Chaudry’s PayPerClickFormula and blogs from PPC Super Affiliates like Shoemoney, Amit Mehta, Kris Jones and Geordie Carswell, Andrew Johnson, Shawn Collins’ Affiliate Tip and Aojon’s Affiliate Marketing Blog among others if you want to gain the competitive edge.
  3. Knowledge is going to be your biggest weapon and who you know is going to be a big part of it. I like visiting and more importantly, contributing to forums like the WickedFire Affiliate Marketing and 5Star Affiliate Marketing Forum. Once I get a number of projects off the ground, I plan to get more involved in ABestWeb. If you haven’t listened to ABestWeb founder Haiko De Poel’s “Affiliate Marketing Today” podcasts on WebmasterRadio from back in 2004 and 2005, you’re missing out.
  4. Join a quality CPA network. Do your homework, check network reputations with other super affiliates. Make sure you have a great affiliate manager supporting you. Besides giving you marketing tips, they can help bump your commissions once you start generating quality leads. I like Copeac (Danielle Iovino), AzoogleAds (Erin Hughes) and MaxBounty (Jessica Dagg). [If you join as part of my affiliate network through my links. Drop me an email and I’ll help you get started].
  5. Internet Marketing is more about “Marketing” than merely the “Internet”/tech side of things. You need to be able to establish rapport, build relationships with merchants, affiliate networks and fellow affiliates. If you’re a prima donna, you get relegated to the “has beens” once your numbers drop. Build bridges, create connections to key players in your market. Do whatever you said you’d promise to do. [Many marketers fail on this point…]
  6. Constantly add value in whatever you do. If you’re looking for the quick fix, or a shortcut to bumping your affiliate revenue, you can probably game one of the sites out there and get a blip on your commissions for the month, but it’s not likely to be long term. Focus on building a long term business and it’ll continue bringing you income even when you’re not tending to it (which was the original intent of starting a business, wasn’t it?)

Ok, I better add 2 personal “bits” to (more…)

Wil Reynold’s SEO Strategies To Maximize Revenue and Profit

Affiliate Summit Co-Founder Shawn Collins has been uploading all the presentations from the recent Affiliate Summit East online and one of the standouts is Seer Interactive Wil Reynold’s presentation “SEO Site Critiques” which aims to help you target the right keywords and use SEO best practices.

Wil is founder of Philadelphia-based SEO firm Seer Interactive and he focuses on marketing, SEO and analytics.

affiliate summit east wil reynolds

There’re a number of what I call SEO Snake’s Oil salesmen out there who will claim to help you rank for 1,000 keywords, but Wil has a caveat empor warning for those who might fall prey to these ruses:

wil reynolds

I have been reading of instances in which some dubious SEOs will help you rank for terms like “divorce lawyer outrageous settlement los angeles”. But seriously, what’s the (more…)

Affliate Summit East Wrap-Up

Shawn Collins’ and Missy Ward’s Affiliate Summit East has wrapped up in Miami and it has provided some buzz, even from where I’m at halfway around the world.

If you didn’t make it down, Shawn has posted a listing of WebProNews’ video coverage of the event.

Jim Kukral seems to have been holed up in the Blogging Room the entire event and has posted quite a bit of content. Pity I wasn’t down there, else I’d have visited him once or twice (For real this time, Jim…)

He did post this marvel of a pic though:missy ward and stephanie internet girl geek

Missy Ward and Internet Girl Geek Stephanie [Let me emphasize that’s it’s SIMULATED]

Shawn has also blogged about ASE:

5Star Affiliate Linda Buquet has linked to the Affiliate Summit East blog posts. [Incidentally I won 5Star’s “Blog Buzz” prize a week back. Thanks Linda!].

Shoemoney has posted his reflections on Affiliate Summit East and has a number of interesting photos in his photo gallery.

Super Affiliate Zac Johnson, who spoke at ASE, has posted (more…)

Super Affiliate Amit Mehta’s CPA And PPC Strategies

Affiliate Summit co-founder Shawn Collins has posted a number of the presentations at the upcoming Affiliate Summit East on the Affiliate Summit blog. One of the standouts has to be Super Affiliate Amit Mehta’s Secrets of a PPC Super Affiliate. [PDF download]

Performance Marketing Worldwide CEO and co-founder Amit owns the Super Affiliate Mindset blog and has done well for himself.

Besides sporting his black Centurion American Express card:amit mehta super affiliate

Amit’s ASE presentation contains several (more…)