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Wil Reynold’s SEO Strategies To Maximize Revenue and Profit

Affiliate Summit Co-Founder Shawn Collins has been uploading all the presentations from the recent Affiliate Summit East online and one of the standouts is Seer Interactive Wil Reynold’s presentation “SEO Site Critiques” which aims to help you target the right keywords and use SEO best practices.

Wil is founder of Philadelphia-based SEO firm Seer Interactive and he focuses on marketing, SEO and analytics.

affiliate summit east wil reynolds

There’re a number of what I call SEO Snake’s Oil salesmen out there who will claim to help you rank for 1,000 keywords, but Wil has a caveat empor warning for those who might fall prey to these ruses:

wil reynolds

I have been reading of instances in which some dubious SEOs will help you rank for terms like “divorce lawyer outrageous settlement los angeles”. But seriously, what’s the likelihood of someone typing something like that?

As Wil cautions:

wil reynolds

He also highlights the danger of using just a single keyword tool, for example Google Trends for research into “shox” and “Nike Shox”:

wil reynolads

While another tool might give you vastly different results:wil reynolds

“Nike shox” is marked in yellow, while “shox” is marked in blue.

Most affiliate marketers and those involved in affiliate marketing might not spend too much time thinking about your site architecture, but it can make a difference in your ranking in the SERPs (search engine results pages).

Here are 2 models, Wil’s presented:

wil reynolds

The hierarchical and wheel/spoke site architecture will have vastly different implications on your rankings:

wil reynolds

And he highlights the need for a multi-tier site architecture for page importance weightage:

wil reynolds

He also provides a number of linking strategies:

wil reynolds

Emphasizing the fact that the ultimate aim of SEO is to build a human-usable site:

wil reynolds

You can download a PDF of Wil’s “SEO Site Critiques” presentation.

Shawn has mentioned that the ASE videos will be available sometime in the near future, so you can catch Wil’s presentation then.

6 comments on Wil Reynold’s SEO Strategies To Maximize Revenue and Profit

  1. ghoti
    July 16, 2007 at 9:03 pm (4845 days ago)

    Wil’s presentation was excellent…as good as his slides are, he is even more dynamic in person. He’ll also be speaking at Affiliate Summit London in September, for anyone who wants to catch him there. And he’s one of those speakers that always presents something new, rather than showing reruns of what he has already spoken about.

  2. Andrew Wee
    July 16, 2007 at 11:14 pm (4845 days ago)

    Thanks for the heads-up.

    I’ll be sure to check his slides for AS-UK.

  3. Wil Reynolds
    July 17, 2007 at 1:49 am (4845 days ago)

    Andrew, thanks for the post. It seems like you got some tid-bits as did ghoti.

    My links are coming soon (in the next week or so).


  4. brent
    July 9, 2010 at 6:07 am (3757 days ago)

    did you ever do an interview with wil reynolds on here?

  5. Kristen
    November 12, 2013 at 6:40 pm (2534 days ago)

    Does your site have a contact page? I’m having trouble locating it but, I’d like to shoot you an e-mail.
    I’ve got some creative ideas for your blog
    you might be interested in hearing. Either way, great blog and I look forward to seeing it develop
    over time.

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