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Posts Tagged ‘wil-reynolds’

Blackhole SEO: Has Google’s Hegemony Spilled into Twitter?

Hegemony (from Wikipedia): is a concept that has been used to describe and explain the dominance of one social group over another, such that the ruling group or hegemon acquires some degree of consent from the subordinate, as opposed to dominance purely by force.

Have the forces of blackhole SEO spread beyond the reaches of Wikipedia and eBay to dig it’s claws into Twitter, as Sugarrae has asserted?

Though Rae mentioned the issue last September, SEO specialist Todd Malicoat AKA Stuntdubl tweeted about it yesterday, together with some choice thoughts:

i mean – do you really believe that twitter links are passing NO credibility, NO juice, NO nothing…?? just like wikipedia ….riiiiiiight.

maybe implement a sandbox for new users
certain threshhold until they are trusted enough to get into a non-robots.txt directory

why not utilize robots.txt solution…instead of nofollow?
i guess nofollow in general just gets me riled up and pissed off

What would happen if twitter got rid of the nofollow on all links? How would it affect the web?

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So why’re we revisiting this issue?

Blackhole SEO is where an (more…)

Boost Your Site Rankings With SEO Tips From Wil Reynolds

At the recent Affiliate Summit, Seer Interactive founder Wil Reynolds and SEO veteran presented some of his latest techniques in optimizing your website rankings in the search engines.

Affiliate Summit co-founder Shawn Collins recently uploaded Wil’s slides from his presentation together with other presentations and they can be access here: Affiliate Summit East 2008 presentation slides.

From his “My Favourite 5 SEO Strategies Exposed” session, one of the items Wil talked about was Google’s recent Knol, or knowledge aggregation site.

Located at Knol.google.com, the site seems like a combination of Squidoo in that users can create topic-focused resource pages, with the authority of a Wikipedia.

google knol 1

Knol pages have ranked prominently (more…)

Are You Ready For Some Aural Gratification?

This past weekend was a busy one, as I’ve been shifting one of my home offices around. My 10mbps DSL connection finally works over ethernet (I was struggling with poor signals over a 802.11g network previously). Every LAN point in my home should provide connectivity. So now I have wireless and wired Internet and LAN access from just about every bedroom, as well as the living room, dining room, kitchen and the toilets if the need arises…

While I was huffing and puffing on Sunday manhandling my heavy desk and moving the computer, monitors and bunches of cables around, I was listening to the huge backlog of MP3s I had downloaded over the past couple of weeks.

I probably listened to about 10 hours of audio over the weekend and was more active than usual in my twitter stream too.

I think it’s important to use your “downtime” well, especially if you’re working on your taxes, cleaning the desk, clearing your inbox (snail mail and email), or sorting out your baseball card collection (or samurai katana collection if that’s up your alley).

Here’s my list of favorite podcasts at the moment:

#1: Geekcast (the podcast, not the network…) -  A collaboration between Shawn Collins, Sam Harrelson, Lisa Picarille and Jim Kukral, I’d classify it as a industry banter session. I can identify with Lisa’s sentiment that it seems unstructured at times, but I think it’s part of the fun, especially as the show hosts go off on each other.

There was some drama recently as Shawn and Sam had a spat with Jim, but all seems well now, and we should have the 4 musketeers back in the seat. The show is recorded every Tues and Sam usually has the podcast up within 24 hours.

Be sure to check out the “Sorry, Jangro” drinking game that accompanies the podcast.

#2: Affiliate Summit Sessions Podcast: If you missed the recent Affiliate Summit West (more…)

Knock, Knock, Who’s There? – How To Easily Audit Your Website/Blog Traffic

If you use SEO (search engine optimization), you’d know that off-site optimization ranks higher in importance than on-site optimization. Being able to measure the number and quality of inbound links will give you an idea of the type of traffic your efforts generate.

Going from the social marketing angle, rather than looking at it from the search engine’s point of view, I’d look for links from high trustrank sites – these would typically be authoritative blogs and websites in your niche, and the traffic will send over will be higher quality too.

One indispensable tool I have installed in my Firefox browser is the SEO Quake extension. (extension = Firefox plugin).

seo quake

SEO Quake is available for both Firefox and Internet Explorer.

When I’m at a search engine result page, SEO Quake will gather various analytics data and domain data.

For example, when combining Google Blog Search with SEO Quake:

blog search google

It’s a little small, but below each search result is (more…)

Friday Podcast: How Affiliate Summit West Can Bring Your Business To The Next Level

This week I had an opportunity to discuss the power of networking at live events with Affiliate Summit co-founder Shawn Collins.

shawn collins and jack collins

Shawn Collins (left) with new Affiliate Summit intern Jack Collins

Shawn is one of the most experienced and friendliest contacts I have made since getting involved in affiliate marketing and I appreciate the fact that he’s a friend whom I consult over IM and through the email.

It was great to hear how Shawn got started in affiliate marketing in 1997 as an affiliate for Amazon, and how he’s progressed to founding the Affiliate Summit seminar/tradeshow with Missy Ward, manages the Affiliate Tip blog, Authored “Successful Affiliate Marketing for Merchants”, his annual AffStat report, the weekly Affiliate Thing weekly podcast co-hosted with Revenue magazine editor Lisa Picarille, an Affiliate Manager forum and probably 100 other projects, including one which will be launched soon.

Here’re some of the topics we discussed:

  • How to get value out of attending seminars and events (as opposed to staying home and reading blogs and forums)
  • Important things you should do BEFORE and AFTER attending an event
  • How to catch all the conferences free
  • How to gain an unfair networking advantage at ASW
  • How to get free consulting from industry veterans and experts at the event

The podcast can be accessed below:

46 mins 36 secs : 22 mb

Affiliate Summit West is from Feb 24-26 at the Rio Hotel in Las Vegas. Last year the tickets ran out and scalpers were having a field day on eBay.

And Shawn has given a special Affiliate Summit coupon code for my blog readers “ANDREW10” which will give you a 10% discount off your tickets.

Here’s the registration link: Affiliate Summit West.

Get your tickets early to avoid disappointment, and if you’re headed for ASW, I look forward to seeing you there.