About Andrew Wee
Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

BizExcellerated Internet Marketing: Achieve mastery in blogging, affiliate marketing, social traffic generation at Andrew Wee

So The Old Spice Man Told Alyssa Milano…

…Maybe you should watch it for yourself:

And here’s the backstory:

Fresh off his appearance during a tv spot during the Superbowl, former ASU 1996 Rose Bowl wide receiver Isaiah Mustafa, reprised his role as the manly Old Spice Man and has caused a coup in social media circles.

In an industry that’s been increasingly filled with social media experts whose claimed to fame has been writing books about building a huge following on Facebook or Twitter, or building buzz, or sometimes seem like the Internet marketing equivalent of a Paris Hilton “I’m famous for being famous”, the Old Spice Man has brought a breath of fresh air to the social media scene.

On Tuesday, he took questions from multiple social media channels – Twitter and Facebook – and a team compiled the questions and had numerous personalized responses posted on YouTube, which were then emailed, retweeted and circulated around the Internet.

As of now, there are 205 videos posted on the YouTube channel with more content being progressively added.

Before you jump in with a preliminary judgement that this is a case of new-fangled efficiency in aggregating multiple channels, take a moment to watch the finished product.

The Old Spice Man comes across as:

  • Attractive to both genders – women want to be with him, men want to be like him.
  • Intelligent: He’s got the chops to reply with astute answers, compared to the incessant laughing and rambling common with some lifecasters.
  • Funny: He doesn’t take himself too seriously and his humor is infectious.

Except for a few critics, he’s largely won over the bulk of his followers, including Digg founder Kevin Rose, actresses Alyssa Milano and Demi Moore. His biggest win could possibly be the 4chan community, a rabble-like elite community which has spawned memes like LOLCats and RickRolling.

What helped make this a winning campaign. Some of the key details:

  • A successful marriage of social media practitioners and a tech team
  • Trust from Old Spice’s parent, Proctor and Gamble, for the ad agency to have a free hand in scripting and going live with responses to queries, without the typical multiple layers of management vetting and approval
  • Picking the right person to play the Old Spice Man and front the campaign.

The missing ingredient in most social campaigns is an air of sincerity, playing it straight with the audience and an essential star quality and x-factor which all but a few lack.
Isaiah Mustafa possesses all the following attributes in scads.

Watch the videos and you might just get a taste of the future of social media.

Old Spice Man replies to Digg’s Kevin Rose:

-
Alyssa Milano tweets her delight.

-
Old Spice Man replies to Demi Moore

47 comments on So The Old Spice Man Told Alyssa Milano…

  1. Josh Todd
    July 16, 2010 at 9:37 pm (4 years ago)

    Best viral marketing campaign in the history of the internet, bar none. He even responded to 4chan without looking stupid!

  2. vidcrayzee
    July 17, 2010 at 4:41 am (4 years ago)

    The next question is how do small and medium size companies do something similar with their brand without the full on investment that this campaign required. While you can’t hope to get the same quality and volume from a social media effort that doesn’t make this sort of investment there are ways you can got most of the way there with a fraction of the investment in time and money. Here is one .

  3. vidcrayzee
    July 17, 2010 at 4:43 am (4 years ago)

    The next question is how do small and medium size companies do something similar with their brand without the full on investment that this campaign required. While you can’t hope to get the same quality and volume from a social media effort that doesn’t make this sort of investment there are ways you can got most of the way there with a fraction of the investment in time and money. Here is one idea.

  4. Dan
    July 21, 2010 at 11:40 pm (4 years ago)

    The Old Spice commercials are great. And they are a great example in viral marketing. Thanks for the link vidcrayzee.

  5. Deck Jets
    November 23, 2010 at 9:58 am (4 years ago)

    Really great post, very informative and interesting.
    I was looking for this kind of information and enjoyed reading this one. Keep posting. Thanks for sharing.

  6. filmindir
    January 3, 2011 at 5:29 am (4 years ago)

    Want to succeed at Internet Marketing Get into the Keiretsu

  7. Dressage chien
    December 7, 2011 at 2:36 am (3 years ago)

    I do not even know how I ended up here, but I thought this post was good. I do not know who you are but certainly you are going to a famous blogger if you aren’t already ;) Cheers!

  8. Seosemitalia.Com
    October 31, 2012 at 9:06 pm (2 years ago)

    I do not еѵen know how I endeԁ up here, but
    I thought thiѕ post was gгeat. I don’t know who you are but certainly you are going to a famous blogger if you are not already ;) Cheers!

  9. Online Kredit
    May 22, 2013 at 5:10 pm (1 year ago)

    earbdw rhpmybb vrhhcemxg

  10. ????
    June 23, 2013 at 7:34 pm (1 year ago)

    his may be the superb weblog page for anyone who wants to know about this theme. You recognize a good deal its virtually difficult to argue with you (not that I actually would want…HaHa). You totally place a fresh spin on a subject matter thats been published about for a large amount of years. Fantastic factors, just exceptional!

  11. BBM for PC
    November 9, 2013 at 8:13 pm (11 months ago)

    Hi there everyone, it’s my first go to see at this website,
    and paragraph is actually fruitful designed for me, keep up posting these content.

  12. zalgo text generator
    December 6, 2013 at 4:05 am (10 months ago)

    Do you have a spam issue on this website; I also am
    a blogger, and I was curious about your situation; many of us have developed some nice
    procedures and we are looking to swap strategies with others, please shoot me an e-mail if interested.

  13. farm heroes saga doesn't load
    December 10, 2013 at 3:54 pm (10 months ago)

    Article Source: a viral game app is not that much difficult.
    The 1st Facebook game I would like to talk about is the king of classics.
    If your answer is “yes”, you may want to link your Facebook ad
    to your Facebook page.

  14. Social Wars Cheats
    December 24, 2013 at 1:10 pm (9 months ago)

    Mudbox is a software for 3D sculpting and painting which is developed by Autodesk.
    The popular epub format is written in XHTML, which is
    nothing but an advanced version of HTML. It is a platform used by hundreds of millions of people and this amazing
    potential can be used for business as well.

  15. Rachelle
    December 30, 2013 at 9:20 am (9 months ago)

    For the reason that the admin of this website is working, no question very rapidly
    it will be famous, due to its quality contents.

  16. IMVU Free Credits
    January 8, 2014 at 10:20 am (9 months ago)

    When I originally commented I appear to have clicked on the -Notify me when new comments are added-
    checkbox and from now on every time a comment is
    added I receive four emails with the same comment. Perhaps there
    is an easy method you can remove me from that service?
    Thank you!

  17. Http://Www.youtube.com
    January 9, 2014 at 9:08 pm (9 months ago)

    Hey there! This is kind of off topic but I need some advice from an established blog.
    Is it hard to set up your own blog? I’m not very techincal but I can figure things
    out pretty fast. I’m thinking about setting up my own
    but I’m not sure where to start. Do you have any points or suggestions?
    Thanks

  18. whatsapp 4.2.1
    January 22, 2014 at 10:47 am (8 months ago)

    If you are looking for a way to watch NFL Football games online free stream then you are in luck because of our new software.
    It has a simple interface where users feel very easy to access.
    This mini-game lets kids click on a few buttons to command a robotic arm.

  19. cosmetic surgery eugene oregon
    February 9, 2014 at 7:37 am (8 months ago)

    My partner and I stumbled over here by a different web address and thought I should check things out.
    I like what I see so now i’m following you. Look forward to checking out
    your web page yet again.

  20. cheap used computers
    February 10, 2014 at 6:17 pm (8 months ago)

    But if you hire a good Seattle network support, your business will
    get round the clock monitoring and support to ensure better performance of your systems as well as your employees.
    For example, a file server allows for the storage and distribution of digital data across the network.
    A particular company may have different departments.

  21. petits boulot
    February 16, 2014 at 1:54 am (8 months ago)

    Hi there! I know this is kinda off topic but I was wondering
    if you knew where I could find a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having difficulty finding one?
    Thanks a lot!

  22. top
    March 10, 2014 at 5:57 pm (7 months ago)

    Greetings! I’ve been reading your web site for some time now and finally got the courage to go ahead and give you a shout out from Austin Texas!
    Just wanted to mention keep up the great work!

  23. pou cheat
    March 21, 2014 at 6:36 pm (7 months ago)

    This kind of game gives a real experience of building a farm and planting trees.
    Duplicating things that have already been proven to
    work is a great strategy when you are trying to
    grow your business and build a team. If your answer is “yes”, you
    may want to link your Facebook ad to your Facebook page.

  24. Unused Webkinz Code Generator: Free Webkinz Secret Codes
    March 23, 2014 at 5:18 pm (6 months ago)

    Your goal is to breed all the different dragons available to you and enter combat against other player’s dragons.
    The Alex Cross series began in 1992 with the publication of Along Came
    a Spider. It is a platform used by hundreds of millions of people and this amazing potential can be used for business as
    well.

  25. Free Minecraft Gift Codes
    March 24, 2014 at 3:08 am (6 months ago)

    It’ll also save a lot of cash and time for those on a restricted budget who want to
    successfully expand their companies. Duplicating things that
    have already been proven to work is a great strategy when you are trying to grow your business and build a team.
    ‘ Just like many other ‘free to play’ games there are always way to spend your money within the
    game.

  26. watch game of thrones season 3
    March 29, 2014 at 7:33 am (6 months ago)

    Mudbox is a software for 3D sculpting and painting which is developed by Autodesk.

    The popular epub format is written in XHTML, which is nothing but an advanced version of HTML.
    The player had his picture, albeit with a strange grimace and geeky
    affects.

  27. live football streaming
    March 30, 2014 at 7:48 am (6 months ago)

    Article Source: a viral game app is not that
    much difficult. At present, you have the opportunity
    not only to communicate but also to have fun in social networks.
    This whole experience has made the social media giant to
    be mindful of downtime issues of its valued social app developers.

  28. Google
    June 29, 2014 at 11:42 am (3 months ago)

    This is because this device assures to either benefit or cure the autistic people in more ways than one.

    These pre-computed numbers, hold on in a very giant information bank for millions or URLs on the net.
    But it seems Memorial Day wasn’t important enough to Google.

  29. voir l article
    July 24, 2014 at 8:27 am (2 months ago)

    Outstanding post however , I was wondering if you could write a litte more on this subject?
    I’d be very thankful if you could elaborate
    a little bit further. Thanks!

  30. ablazephobia6960.shutterfly.com
    July 27, 2014 at 9:01 pm (2 months ago)

    Good way of explaining, and nicee piece of writing to take data regarding my presentation subject, which i am going tto present in school.

  31. www.youtube.com
    September 7, 2014 at 7:59 pm (4 weeks ago)

    Our idea had been to distribute other people’s videos. Once you decide on your preferred location, reserve
    the date and tee times well in advance. I
    am appointed to assist you in the transition between life and afterlife and to answer any questions that you
    may have about the process.

  32. search engine marketing company
    September 20, 2014 at 5:57 pm (2 weeks ago)

    With havin so much content and articles do you ever run into any issues of plagorism or copyright
    violation? My blog has a lot of exclusive content I’ve either authored
    myself or outsourced but it seems a lot of it is popping it
    up all over the internet without my agreement. Do you know any solutions to help stop content
    from being ripped off? I’d truly appreciate it.

  33. seo
    September 21, 2014 at 11:16 am (2 weeks ago)

    Youu need to be a part of a contest for one oof the finest
    blogs oon the net. I will highly recommend this site!

  34. superior singing method
    September 22, 2014 at 8:19 am (2 weeks ago)

    It is not my first time to visit this web page, i am visiting this web site dailly and get fastidious information from here everyday.

  35. Dumpster Rental Davidsonville MD
    September 22, 2014 at 2:56 pm (1 week ago)

    Dumpster rental from LDR is a quick and easy process designed to remove
    the fear and trouble of getting to pick a dumpster or container rental company!

  36. Lien
    September 22, 2014 at 2:59 pm (1 week ago)

    Today, I went to the beach front with my kids. I
    found a sea shell and gave it to my 4 year old daughter
    and said “You can hear the ocean if you put this to your ear.” She placed the shell to her
    ear and screamed. There was a hermit crab inside and it pinched her ear.

    She never wants to go back! LoL I know this is entirely off topic but
    I had to tell someone!

  37. all cotton duvet covers
    September 22, 2014 at 3:27 pm (1 week ago)

    Hi there i am kavin, its my first occasion to commenting
    anyplace, when i read this piece of writing i thought i could also make comment due to this good piece of writing.

  38. Christal
    September 23, 2014 at 5:42 pm (1 week ago)

    Thanks for sharing your info. I really appreciate your efforts and I am waiting for your
    further write ups thank you once again.

  39. dj
    September 24, 2014 at 4:49 am (1 week ago)

    I got this site from my pal who told me on the topic of this site
    and at the moment this time I am browsing this web page and reading very informative content here.

  40. system windows
    September 24, 2014 at 7:52 pm (1 week ago)

    I am really delighted to read this web site posts which carries plenty of valuable facts, thanks for providing such information.

  41. Cheat Tool Download
    September 26, 2014 at 8:27 pm (6 days ago)

    I reall? lie ?t ?hen folks c?me to?ether and share opinions.
    ?reat site, keerp it ?p!

  42. Reverse your Diabetes
    September 27, 2014 at 6:42 am (6 days ago)

    If other illnesses are being treated aside from diabetes, discuss the matter
    with your doctor. From insulin shots to diabetes medicines that regulate blood
    sugar, these medicines are not the cure
    but merely alleviate symptoms. It’s also been found that almonds HELP decrease
    rises in blood sugar after meals.

  43. kingfisher flight schedule
    September 30, 2014 at 8:45 am (2 days ago)

    Very energetic article, I loved that a lot. Will there be
    a part 2?

  44. scrippscenter.com
    October 2, 2014 at 3:20 pm (5 hours ago)

    Greetings! I’ve beeen reading your web site for some
    timje now and finally got thee courage to go ahead and give you a shout out from Dallas Texas!
    Just wanted to tell you keep up the great work!

2 Pingbacks & Trackbacks on So The Old Spice Man Told Alyssa Milano…

Leave a reply