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September 2008 archive

Survivor, Big Brother And The Social Dynamics Of Twitter

I’d been talking to Software Project’s Mike Peters about the value of social media tools like Twitter and how much value they add to your internet business, and he came up with some interesting analogies.

In the “chatterspace” of micro-blogging platforms like twitter, it’s not uncommon to see posts like “Feeling hungry. Going to get a burger” or “Just picked a bunch of lint from my belly button. Yuck!”. The question is, does this help or hurt your brand?

Mike alluded platforms like Twitter to the reality show “Big Brother” where “voting is done by people at home, people at home typically vote out all those who don’t say much, don’t swear, don’t take enemies etc. Those type of people typically end up being the first to leave”

As the current situation stands, the rabble rousers sometimes do end up with the most number of twitter followers by virtue of (more…)

Friday Podcast: eBay Power Seller Strategies With CJ Caccam

CJ CaccamI met CJ Caccam over the Facebook social networks a couple of months ago where we’re active on a number of the FB applications.

CJ’s known as “the eBay” guy and after some research, I discovered he’s the top merchant/seller in his category, bathroom vanities.

Gathering nearly 5,000 feedback, CJ’s company Silkroad Exclusive has sold a couple of million dollars worth of products according to my estimate.

In our discussion, we talked about:

  • How CJ got started as one of the earlier merchants on eBay
  • His pricing and business model
  • How to market effectively on eBay and close the sale
  • Using the bidding format and “Buy It Now” auction formats effectively
  • Strategies on getting started as an eBay seller

Check out the podcast below:

Resources:

eBay Joins The Blackhole SEO Game? Fail!

Following up on my “Blackhole SEO and Your Internet Business” post last week about high authority sites sucking up SEO linkjuice and pointing out using nofollow links, or worse yet, internal site pages or resource pages, I was conducting some research for a project when I came across an eBay partner (affiliate) network blog post.

ebay blog

Obviously, an auction site (or “digital marketplace” if you prefer that term, publishing blog posts about content publishers generating affiliate income is going to draw some interest.

eBay, from my experience, has taken a fairly non-supporting position towards affiliate marketers on it’s network, so seeing them point to (more…)

Did The Donald Make Lee Iacocca Cry?

I was surfing through Amazon and saw an interview with real estate mogul and star of The Apprentice, Donald Trump.
donald trump lee iacocca
(Left-to-right) Donald Trump and Lee Iacocca

Asked: “Did you really make (former Chrysler CEO and Ford President) Lee Iacocca cry?”

The Donald answered: “No, he made himself cry.”

Another question:

Amazon.com: Was there ever a time when you didn’t think big enough?

Trump: I don’t think so. I always had big plans, even when I was very young. I would build skyscrapers with my building blocks.

And finally:

Amazon.com: You’re critical of the (more…)

Friday Podcast: PPC Affiliate Marketing Tips With Chad Frederiksen

Chad FrederiksenI met Chad Frederiksen (better known in affiliate marketing circles by his moniker “CDF Networks”) at the Blue Man Group show at the Affiliate Summit in Las Vegas earlier this year, and he came across as a very down-to-earth guy.

Which is a little surprising, given how successful he is as a PPC affiliate.

If you haven’t checked out his site yet, you might like to read his posts:

Doubtless his creativity and work ethic have played a part in feats like hitting the top 10 affiliates from CPA network Azoogle (now a division of Epic Advertising) 6 months after he started up his PPC -> affiliate campaigns.

His blog at CDFNetworks.com contains a treasure trove of PPC strategies, tips and case studies.

Since he already blogs in great detail about his tactics, I wanted to get a better idea of how his business system operates.

During our discussion, we covered:

  • How you can get started as a PPC affiliate
  • How Chad approaches his marketing campaigns, including a number of key techniques
  • Chad’s recommendation on learning resources, especially if you’re a new affiliate
  • Evaluation criteria on deciding which affiliate offer to promote
  • How you can increase earnings from your PPC efforts
  • How and why building destination sites will help grow your business

Check out the podcast below: