Following up on my “Blackhole SEO and Your Internet Business” post last week about high authority sites sucking up SEO linkjuice and pointing out using nofollow links, or worse yet, internal site pages or resource pages, I was conducting some research for a project when I came across an eBay partner (affiliate) network blog post.
Obviously, an auction site (or “digital marketplace” if you prefer that term, publishing blog posts about content publishers generating affiliate income is going to draw some interest.
eBay, from my experience, has taken a fairly non-supporting position towards affiliate marketers on it’s network, so seeing them point to Brian “Copyblogger” Clark’s posts is refreshing.
Except, instead of pointing at Brian’s post “Why Affiliate Marketing Will Save Free Online Content“, the eBay blog post points at his feedburner feed, the pretty obscure “http://feeds.feedburner.com/~r/Copyblogger/~3/274785900/”
Which is one step forward by giving support for free online content, supported by affiliate marketing, but on the other hand, slaps this free online drive, by denying link juice so Brian’s blogpost will rank higher in the search engine results.
On the other hand, it could be an intern or uninformed blogger over at eBay who pulled the link off Brian’s RSS feed and simply published it on the blog. But really, if it was an oversight, shouldn’t a company which generated net income of $460 million on revenue of $2.2 billion for the 2nd quarter ended June 30, 2008, know better?
Some bloggers won’t care about search engine positions, while others (myself included) will use linkbuilding as part of our traffic generation strategy.
While it’s nice to get some referred traffic through the citation in a blog post, since bloggers are providing high quality content worth linking to, shouldn’t the aggregator give a direct, followed link to their source too?
In the journalism world, we’ve a standing practise to cite source and give credit and attribution when using an expert source. Although recent talks with Michael Gray AKA GrayWolf, seems to indicate that it’s a whole new ballgame when you’ll look at the online world.
What do you think?