If you’re headed to the Affiliate Summit West 2010 (in Las Vegas) for the first time (or even if it’s your 3rd or 4th time), you might want to take note of the following tips to get the most out of the experience.
Note: If you haven’t registered yet, be sure to get your Affiliate Summit passes now and use the code “ASW10WEE” (good for 10% off any type of conference registration). Affiliate Summit co-founder Shawn Collins just told me over instant messenger that summit registrations will close in the next 24 hours (or less).
Tip #1: Get your summit pass, book your hotel, confirm your travel arrangements if you haven’t yet. Official room rates are $169/night at the conference venue, the Rio, so you might want to get rooms at the Wynn or the Encore at that price point or marginally higher.
Remember the event is from the 17th to 19th, that’s next week, so don’t make plans during that time.
Tip #2: Confirm your meetings, parties and one-on-one meetings ahead of time. I’ve been sending out emails, twitter direct messages, IMs to set up calls, confirm dinners and parties. There’s likely 2-3 great things happening during the same time slot every day, so you’ll need to prioritize.
Also if you’re planning to meet someone – your affiliate manager, a fellow affiliate or a potential business partner – be sure to get their cell, arrange a breakfast or lunch meetup. Although the event isn’t the largest, having a couple of thousand people at the same venue means you might go 3 days without bumping into them.
Tip #3: Get in early. Las Vegas’ McCurran Airport is notorious for delayed flights due to turbulence, and I’ve spent 1+ hour circling over the airport and missed the entire Meet Market one year. If possible, fly in on the 16th (Saturday), and relax before the event proper, that way you’ll be fresh instead of doing a Keanu Reeves-style Speed rush to get to the conference venue.
Tip #4: Sleep is a rare commodity. Expect to get little sleep during the conference, especially if you’re like some of the party-deprived affiliates out there. It’s not unusual to crash at 3am, then start your day at 10am (you could sleep through, but what’s the point?). That means you should avoid working all night on your Valentine’s/tax campaigns and have a good night’s sleep before the conference.
Tip #5: Stay the course: Although it’s a 3-day conference, the event picks up momentum around the evening of day 2 (Monday). If you’re not staying through till Tuesday evening (or staying over till Wednesday morning), you might be missing out on a lot of fun. Watch for fellow bleary-eyed affiliates at McCurran on Wednesday morning.
Although it is quite a pain to fly 20 hours each way from my home in Singapore, it’s worth making the once a year journey. Will you be there?