The Blitzkrieg Model Of Affiliate Marketing
Last week, PPC.biz’s Barman tweeted a Wired article about the video content creation strategy of Demand Media, which holds lessons for marketers: bank on the first mover advantage hard, especially if you want to grab market share and mind share.
That’s not to say that you should put out the poorest quality stuff you can just to get a campaign out the door. But on the internet, speed accounts for a lot, but not everything. (Just ask Windows about their Vista operating system or Apple about their Newton PDA).
The lesson here is if you’re the first in the space, whether it’s with FB ads, MySpace MyAds, or the recently launched Plenty of Fish (PoF) self-serve ad system, you’re going to have leeway and freedom to see a period of fat profits (together with a bout of accompanying frustration with broken features, tracking).
An affiliate has said of PoF’s ad “I could shit diarrhea more consistent than PoFs traffic” alluding to an ad which reported 3,000 impressions, 500 clicks, though the network stats reported 60 clicks.
At the same time, other affiliates are reporting profitable campaigns on the system, so you’ll have to roll with the punches. It also helps that PoF founder Markus Frind is actively monitoring the PoF ad system thread on the WickedFire affiliate marketing forum and has progressively rolled out enhancements and fixes to the system, sometimes within a matter of hours.
So if you’re looking for stability in the industry, especially if you’re marketing CPA offers, you might need to shift to promoting pay-per-sale offers instead. Ryan Eagle, founder of Eagle Web Assets, sent out an email alerting affiliates that the network had hit its monthly cap for a high lucrative offer. If you had been relying on that one offer as your main source of income, you’d be pretty much slapped in the face till you had another campaign going.
During the second world war, the German’s Blitzkrieg (meaning lighting war) tactics meant that the allied forces were taken by surprise and sustained heavy losses before they developed effective countermeasures.
Likewise, within the affiliate marketing world, the first mover advantage (even with the poor tracking and broken features) can give you a blitzkrieg advantage. But if you fail to move up the value chain and increase the sophistication of your campaigns, you could be caught up in the repercussions, as the recent/current spate of affiliate Adwords account bans have shown.
If anything, take a leaf out of Justin Dupre’s experience of having his Facebook Ads account banned (as well as recently losing his Adwords account). He’s moved on to testing new traffic sources and making the business work.
Justin Dupre
December 17, 2009 at 5:33 pm (14 years ago)Nice job formatting this post douche bag.
Justin Dupre
December 17, 2009 at 5:34 pm (14 years ago)dammit… don’t edit your post!
Brian Hawkins
December 18, 2009 at 10:34 pm (14 years ago)I don’t know why Justin is pissed off. Its a well thought out post
Markus
December 19, 2009 at 2:01 am (14 years ago)There was a day where clickbots attacked our ad system. That can’t happen anymore as everything is encrypted now and based on a users login credentials.
andrew wee
December 19, 2009 at 4:40 pm (14 years ago)@Brian – i copied and pasted one of his comments from an AIM chat window and it added some funky formatting to the post, which i fixed about 30 seconds later.
Then again, his ex banged on his door and barged into his apartment at 3am. so his current girlfriend who was in the unit, was not too happy about it.
Hence, his pissed off-ness is somewhat understandable.
andrew wee
December 19, 2009 at 4:41 pm (14 years ago)Although I’m not an active user, I can see the potential of the PoF ad system. Kudos on how fast your dev team is rolling out fixes/updates.
Looking forward to more countries opening up soon.
Rosieq
December 19, 2009 at 7:59 pm (14 years ago)Hi – Enjoyed browsing your site. I just heard your interview with Gobala Krishnan and like your teachings. There is a lot of good information here. I’ll be back.
Top Affiliate Marketing Reviews
December 19, 2009 at 9:57 pm (14 years ago)Thanks for publishing this article..Its informative and help me to be alert in new progress in internet business..
Thanks again..
CureDream
December 21, 2009 at 7:03 am (14 years ago)Ho Hum.
Demand Media’s strategy is a lot like the “SEO Empire” strategy that Eli was pushing a few years ago; Demand Media’s strategy is a bit more modern, I think, with more of a social media focus.
The really useful insight they’ve got is that advertising rates are a matter of supply vs. demand; ads are worthless on programming and SEO blogs because there are just so many of them. People who “follow their passion” on line will probably follow a passion that’s already over-followed on the internet, so no wonder they get 10 cents eCPM.
Pick a random topic out of the thesaurus, however, and your odds improve… If you’re really systematic you can do even better.
Kang
December 23, 2009 at 8:03 pm (14 years ago)I’ve just recently added POF as one of my traffic sources and am kinda puzzled by how erratic it performs too.
I agree with the first mover advantage theory though; it’s probably a hit-or-miss thing because if you’re gonna be a first mover you must be trying out something that’s not been tested out nearly enough yet.
Justin is making me wonder what your erroneous formatting looked like.. 🙂
Muhammad
January 6, 2010 at 5:31 am (14 years ago)Loving the blog, keep up the good work 🙂
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