About Andrew Wee
Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

BizExcellerated Internet Marketing: Achieve mastery in blogging, affiliate marketing, social traffic generation at Andrew Wee

The Blitzkrieg Model Of Affiliate Marketing

Last week, PPC.biz’s Barman tweeted a Wired article about the video content creation strategy of Demand Media, which holds lessons for marketers: bank on the first mover advantage hard, especially if you want to grab market share and mind share.

That’s not to say that you should put out the poorest quality stuff you can just to get a campaign out the door. But on the internet, speed accounts for a lot, but not everything. (Just ask Windows about their Vista operating system or Apple about their Newton PDA).

The lesson here is if you’re the first in the space, whether it’s with FB ads, MySpace MyAds, or the recently launched Plenty of Fish (PoF) self-serve ad system, you’re going to have leeway and freedom to see a period of fat profits (together with a bout of accompanying frustration with broken features, tracking).

An affiliate has said of PoF’s ad “I could shit diarrhea more consistent than PoFs traffic” alluding to an ad which reported 3,000 impressions, 500 clicks, though the network stats reported 60 clicks.

At the same time, other affiliates are reporting profitable campaigns on the system, so you’ll have to roll with the punches. It also helps that PoF founder Markus Frind is actively monitoring the PoF ad system thread on the WickedFire affiliate marketing forum and has progressively rolled out enhancements and fixes to the system, sometimes within a matter of hours.

So if you’re looking for stability in the industry, especially if you’re marketing CPA offers, you might need to shift to promoting pay-per-sale offers instead. Ryan Eagle, founder of Eagle Web Assets, sent out an email alerting affiliates that the network had hit its monthly cap for a high lucrative offer. If you had been relying on that one offer as your main source of income, you’d be pretty much slapped in the face till you had another campaign going.

During the second world war, the German’s Blitzkrieg (meaning lighting war) tactics meant that the allied forces were taken by surprise and sustained heavy losses before they developed effective countermeasures.

Likewise, within the affiliate marketing world, the first mover advantage (even with the poor tracking and broken features) can give you a blitzkrieg advantage. But if you fail to move up the value chain and increase the sophistication of your campaigns, you could be caught up in the repercussions, as the recent/current spate of affiliate Adwords account bans have shown.

If anything, take a leaf out of Justin Dupre’s experience of having his Facebook Ads account banned (as well as recently losing his Adwords account). He’s moved on to testing new traffic sources and making the business work.

13 comments on The Blitzkrieg Model Of Affiliate Marketing

  1. Justin Dupre
    December 17, 2009 at 5:33 pm (4052 days ago)

    Nice job formatting this post douche bag.

  2. Justin Dupre
    December 17, 2009 at 5:34 pm (4052 days ago)

    dammit… don’t edit your post!

  3. Brian Hawkins
    December 18, 2009 at 10:34 pm (4051 days ago)

    I don’t know why Justin is pissed off. Its a well thought out post

  4. Markus
    December 19, 2009 at 2:01 am (4051 days ago)

    There was a day where clickbots attacked our ad system. That can’t happen anymore as everything is encrypted now and based on a users login credentials.

  5. andrew wee
    December 19, 2009 at 4:40 pm (4050 days ago)

    @Brian – i copied and pasted one of his comments from an AIM chat window and it added some funky formatting to the post, which i fixed about 30 seconds later.

    Then again, his ex banged on his door and barged into his apartment at 3am. so his current girlfriend who was in the unit, was not too happy about it.

    Hence, his pissed off-ness is somewhat understandable.

  6. andrew wee
    December 19, 2009 at 4:41 pm (4050 days ago)

    Although I’m not an active user, I can see the potential of the PoF ad system. Kudos on how fast your dev team is rolling out fixes/updates.

    Looking forward to more countries opening up soon.

  7. Rosieq
    December 19, 2009 at 7:59 pm (4050 days ago)

    Hi – Enjoyed browsing your site. I just heard your interview with Gobala Krishnan and like your teachings. There is a lot of good information here. I’ll be back.

  8. Top Affiliate Marketing Reviews
    December 19, 2009 at 9:57 pm (4050 days ago)

    Thanks for publishing this article..Its informative and help me to be alert in new progress in internet business..

    Thanks again..

  9. CureDream
    December 21, 2009 at 7:03 am (4048 days ago)

    Ho Hum.

    Demand Media’s strategy is a lot like the “SEO Empire” strategy that Eli was pushing a few years ago; Demand Media’s strategy is a bit more modern, I think, with more of a social media focus.

    The really useful insight they’ve got is that advertising rates are a matter of supply vs. demand; ads are worthless on programming and SEO blogs because there are just so many of them. People who “follow their passion” on line will probably follow a passion that’s already over-followed on the internet, so no wonder they get 10 cents eCPM.

    Pick a random topic out of the thesaurus, however, and your odds improve… If you’re really systematic you can do even better.

  10. Kang
    December 23, 2009 at 8:03 pm (4046 days ago)

    I’ve just recently added POF as one of my traffic sources and am kinda puzzled by how erratic it performs too.

    I agree with the first mover advantage theory though; it’s probably a hit-or-miss thing because if you’re gonna be a first mover you must be trying out something that’s not been tested out nearly enough yet.

    Justin is making me wonder what your erroneous formatting looked like.. :)

  11. Muhammad
    January 6, 2010 at 5:31 am (4033 days ago)

    Loving the blog, keep up the good work :)

  12. Earl Capobianco
    May 9, 2012 at 1:09 pm (3178 days ago)

    Hi there, simply changed into aware of your weblog via Google, and found that it is really informative. I’m going to be careful for brussels. I will appreciate if you happen to continue this in future. Many other folks might be benefited from your writing. Cheers!

  13. myspace tracker code
    March 25, 2014 at 6:02 am (2494 days ago)

    I was very happy to seek out this internet-site.I wished to thanks for your time for this glorious learn!!
    I definitely enjoying every little bit of it and I have you bookmarked to check
    out new stuff you weblog post.

    Can I simply say what a relief to seek out someone who truly knows what theyre speaking
    about on the internet. You positively know how to bring a
    difficulty to mild and make it important.
    Extra individuals have to read this and perceive this facet of
    the story. I cant imagine youre not more common
    because you positively have the gift.
    very good put up, i certainly love this web site, keep on it

    It’s onerous to seek out knowledgeable people on this matter, however you sound
    like you already know what you’re speaking about! Thanks
    You should take part in a contest for among the best blogs
    on the web. I’ll advocate this web site!

    An fascinating dialogue is price comment. I think
    that you need to write extra on this matter, it won’t be a taboo topic but generally persons are not sufficient to talk on
    such topics. To the next. Cheers

    Whats up! I just would like to give an enormous
    thumbs up for the great data you have right here on
    this post. I might be coming again to your weblog for more soon.

    This really answered my drawback, thank you!

    There are some interesting deadlines in this article however I don’t know if I see all of
    them middle to heart. There’s some validity but I’ll take maintain opinion till I look into it further.
    Good article , thanks and we wish extra! Added to FeedBurner as effectively
    you could have a terrific weblog right here!
    would you wish to make some invite posts on my weblog?

    Once I initially commented I clicked the -Notify me when new
    feedback are added- checkbox and now every time a remark is added I
    get 4 emails with the identical comment. Is there any approach you’ll be able to remove me from that service?

    The following time I learn a weblog, I hope that it doesnt disappoint me as much as this one.
    I imply, I know it was my option to read, but I actually thought youd have something fascinating to
    say. All I hear is a bunch of whining about one thing that
    you would repair when you werent too busy
    in search of attention.
    Spot on with this write-up, I really think this web site needs much more consideration.
    I’ll probably be once more to learn much more, thanks for that info.

    Youre so cool! I dont suppose Ive learn anything like this
    before. So good to find any individual with some authentic
    thoughts on this subject. realy thank you for starting this up.
    this website is something that is needed on the web, someone with just
    a little originality. useful job for bringing one thing
    new to the web!
    I’d must test with you here. Which is not something I usually do!
    I get pleasure from reading a submit that will make individuals think.
    Also, thanks for allowing me to remark!
    That is the appropriate blog for anybody who desires to
    find out about this topic. You understand a lot
    its nearly onerous to argue with you (not that I really would want…HaHa).

    You undoubtedly put a brand new spin on a topic thats been written about for years.
    Nice stuff, simply nice!
    Aw, this was a really nice post. In thought I would like to put in writing
    like this moreover – taking time and precise effort to make a very good article… but what can I say…
    I procrastinate alot and on no account appear to get something
    I’m impressed, I need to say. Really hardly ever
    do I encounter a weblog that’s both educative and entertaining, and let me inform you, you’ve
    got hit the nail on the head. Your thought is outstanding;
    the difficulty is one thing that not enough persons are speaking intelligently about.
    I’m very comfortable that I stumbled across
    this in my search for something relating to this.

    Oh my goodness! a tremendous article dude. Thanks However I’m experiencing challenge with ur rss .
    Don’t know why Unable to subscribe to it.
    Is there anyone getting an identical rss drawback? Anyone who knows
    kindly respond. Thnkx
    WONDERFUL Post.thanks for share..extra wait .. …
    There are definitely numerous particulars like that to take into consideration.
    That could be a nice level to bring up. I offer the thoughts above as normal inspiration
    but clearly there are questions like the one you carry up the place
    the most important factor will be working in sincere good faith.
    I don?t know if greatest practices have emerged around issues like that, however I am
    sure that your job is clearly identified as a good game.
    Each boys and girls really feel the impact of only
    a second’s pleasure, for the remainder
    of their lives.
    An impressive share, I just given this onto a colleague
    who was doing a little analysis on this. And he actually purchased me breakfast because I
    discovered it for him.. smile. So let me reword that: Thnx for the deal with!
    But yeah Thnkx for spending the time to debate this, I really feel strongly about it and love studying
    extra on this topic. If possible, as you turn into
    experience, would you mind updating your weblog with
    extra particulars? It is extremely useful for me.
    Massive thumb up for this blog put up!
    After research a few of the blog posts on your website now, and I really like your means of blogging.

    I bookmarked it to my bookmark website listing and will likely be checking back soon.
    Pls check out my web site as effectively and let me know
    what you think.
    Your place is valueble for me. Thanks!…
    This site can be a stroll-through for all of the data you needed about this and didn’t
    know who to ask. Glimpse right here, and you’ll definitely discover it.

    There’s noticeably a bundle to know about this. I assume you made certain nice points
    in features also.
    You made some decent points there. I looked on the
    web for the difficulty and located most individuals will go along with along with your website.

    Would you be focused on exchanging links?
    Good post. I learn one thing tougher on different blogs everyday.
    It is going to always be stimulating to learn content
    from different writers and practice somewhat one thing from their store.

    I’d desire to use some with the content material on my weblog whether
    or not you don’t mind. Natually I’ll provide you with a hyperlink on your internet blog.
    Thanks for sharing.
    I discovered your weblog website on google and examine a couple of of your early posts.
    Continue to maintain up the excellent operate. I simply further up your RSS feed to my MSN
    News Reader. Searching for forward to reading extra
    from you later on!…
    I am typically to running a blog and i actually recognize your content.
    The article has actually peaks my interest. I am
    going to bookmark your web site and preserve checking for brand spanking new

Leave a reply