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PPV Case Study Day 7 – Tracking and Bid Management

It’s been about 7 days since my PPV (pay per view) campaign on Direct CPV has gone live and I’ve some analytics data which will help me refine the campaign.

Note: If this is the first time you’re reading about this series, you might like to start at the first post “PPV Case Study kicks off

I’ve got about 6,900 URL targets in the campaign and have received about 300 impressions. Thanks to the offer rotation in prosper202, the impressions are being fairly evenly rotated between 2 dating offers – one at a $4 payout and another at about $7.50 – both are direct linked campaigns.

With PPV, marketing costs are relatively cheap – total damage has been about $3.50 for 300+ impressions. On the downside, I don’t have a single conversion yet, however, the purpose of this case study is intended to be instructional first and profit-driven second.

At $0.01 an impression, it doesn’t take a genius to figure out that $3 and up offers would do well. You need to gradually dump the losing URLs out over time (once you’ve achievied statistically significant impressions, else they’d drag down your bottomline.

Bid Management

Although the minimum bid is $0.01 and they go up in half cent increments (eg: $0.005), it’s clear that some URLs are involved in bidding wars, eg: $0.15 per impression or higher in some cases.

So you can either go in with a higher bid and test that traffic, or you can bid on the same URL on another network. I’d go for the second option, but since this is a small scale case study, I’ll harvest the URL and place it in my spreadsheet for now (You are tracking your campaign, right?).

The major pet peeve I have with most of the PPV network interfaces is that they’re primarily web-based (although bulk uploading of campaign targets via Excel, CSV or delimited text files are available). Even if there might be an API or desktop-based client, it’d have nothing on AdWords editor. So sorting through a couple of thousand targets, checking their bids via your browser is no fun. One possible way to get around this is to get a copy of Seth Turin’s UBot (a scripting/automation tool for Microsoft Internet Explorer), or code your own using greasemonkey/imacros or some other Firefox add-on combination. Experienced affiliate Jonathan Van Clute has created a UBot script that logs into the Adon network frequently to check the bids for highly profitable PPV targets and adjust the bid upwards to maintain his first position (2nd position gives you very little traffic).

Data: The chicken or the egg?

You might have an itch to login to your PPV account every hour to check the number of impressions. Personally I’d think that the conversion data at your CPA network’s more meaningful. And since possibly as little as 1% of internet users have adware that displays PPV creatives, you shouldn’t be surprised if you aren’t getting a lot of traffic, unless you’re running campaigns on every PPV network. Even in those cases, you might sometimes be competing against yourself, as “superb affiliate” Lorenzo “Mr Green” Green kindly points out in “PPV Networks Uncovered“. Be sure to check out the rest of the MrGreen.am blog, cos Lorenzo has a lot of good shit stuff especially if you use PPV and media buying in your campaigns. Now if only we can get him to shut up before letting too much good stuff out of the bag…

Next Step

Since the campaign is still pretty new, I’ll likely look to bump bids up to my threshold (likely about 3-4 cents per impression) if I’m getting bumped out of position #1. At this point I’m not keen to bid $0.12 to $0.15 per impression just yet.

Also, if you’re pretty serious about using traffic from one or all of the PPV networks, I’d suggest you get an old laptop or desktop (they’re about $100-200 at a swap meet if you don’t have an old one lying around) and install all the software that serves up the PPV creatives). Ask your PPV network rep about the software, then install it.

Disclaimer: Do not, I strongly advise you not to install the games/screensavers/toolbar on your work computer, in the odd chance something goes wrong and breaks your PC (as I happily lost email from 2007-2009 a couple of months ago). If you do so and someone logs into your internet banking account and wires $370,000 to Azerbaijan, it’s all on you…

Till next time.

12 comments on PPV Case Study Day 7 – Tracking and Bid Management

  1. Josh Todd
    February 19, 2010 at 2:06 am (8 years ago)

    Keyloggers on work computer are a bad idea? Since when?!? Srsly though, nice post. Let’s see some more volume on the campaign, trim down the fat urls with no conversions, and make $$$!

  2. starr
    February 19, 2010 at 2:29 am (8 years ago)

    Instead of using a second computer to test out adware, I like to use a free virtualization application like VirtualBox to run a windows virtual machine. You can easily have a separate machine for each adware app you want to try out.

  3. Claudio Corneliani
    February 19, 2010 at 6:28 am (8 years ago)

    Hey Andrew! this is a great case study, I’ve started mine as well, this is my second day with my brand new PPV campaign, I’ve only had 2 conversions LOL

    Regards

    Claudio

  4. Andrew Wee
    February 19, 2010 at 8:44 pm (8 years ago)

    We’re in the same boat.
    I’m aiming to go about this a little more “scientifically” than I usually would and let the keywords gain more volume, vs trimming/axing based on what I’d think would convert.

    What’s yr filtering/screening criteria for URL targets for your own PPV campaigns?

  5. Andrew Wee
    February 19, 2010 at 8:46 pm (8 years ago)

    I’ve got careless in the past and mixed apps up which kinda destroyed my data in the process. And I usually have a spare legacy PC hanging around somewhere.

    Good tip. I’ll check it out.

  6. Andrew Wee
    February 19, 2010 at 8:50 pm (8 years ago)

    Gratz Claudio, $5.80 revenue on $20.85 PPV spend is decent.
    I guess using a more established traffic source like Media Traffic will give you more volume vs a newer network like Direct CPV.

    What’s your bid pricing strategy?

  7. Stephen van Egmond
    February 24, 2010 at 10:33 am (8 years ago)

    Let me get this straight. You’re telling us to avoid installing the software your suppliers have scammed people into installing, because it might destroy your personal information.

    For the love of pete, please stop supporting these jerks with your business.

  8. Josh Todd
    February 24, 2010 at 11:07 am (8 years ago)

    Nobody scammed them into installing the software, they wanted the screensavers or games they got. This isn’t spyware, it doesn’t do anything malicious, it just presents ads. They can easily uninstall it if they want. Besides, what are you doing reading this case study anyway if you are some kind of consumer watchdog?

  9. Andrew Wee
    February 24, 2010 at 3:22 pm (8 years ago)

    @Stephen – Did I say not to install it on your computer? I said to install it on a spare computer, so in case it breaks your work computer, you won’t be left out to dry. I’ve installed MMPOGs which broke my work email.

    If it was so bad, I would not use it as a traffic source, or install it on any of my computers, would I?

    Same as what Josh said, the users opted to get free games or screensavers, which is supported by advertising (eg adware), so if they weren’t comfortable with the situation, they could abort the installation.


    I’m not sure why you’re calling anyone a “jerk”, but I was under the impression that this was a free country.

  10. Stephen van Egmond
    February 24, 2010 at 8:52 pm (8 years ago)

    No doubt, everyone is free to be a jerk.

    Perhaps I’ve just spent too much time cleaning spyware/adware off my friends and family’s computers to find any of this remotely moral.

  11. mindxstudio
    December 2, 2011 at 1:53 pm (7 years ago)

    Happy to know about ppv case study to track big management.

  12. divergent
    May 19, 2013 at 1:32 pm (5 years ago)

    I’m now not certain where you are getting your info, but great topic. I must spend a while studying much more or working out more. Thanks for fantastic info I used to be on the lookout for this info for my mission.

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