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The Goal of Internet Marketing

Internet Marketers have a drive to make as much money as possible.
(if you’re planning to make as little money as possible, please hit control-w now)

While going through the various IM options available (adsense, affiliate sales, product creation, selling services), consider this:

  • What is your game plan?
  • What do you want to achieve at the end of the day?

Over the past 2 months, I have dabbled in adsense, affiliate sales, product creation.
Everything looks interesting, and lucrative.
I have generated about US$200 to date.

And yesterday, a revelation stuck: Where is this all leading to?
Generating small residual income could be an interesting supplement to a regular income.
Who doesn’t want a couple of hundred bucks a month?

BUT to do it full time, requires a major paradigm shift.
You would already know that specialists are paid much more than generalists.
Surgeons are paid more than doctors in general practise, Internet Marketing SPECIALISTS will draw more than Internet Marketing GENERALISTS.

Many new Internet Marketers (myself included) get trapped into the idea that they can do everything.
We make ourselves into IM generalists, thinking it offers the best prospects.
Nothing could be more wrong.

Don’t get me wrong.
Everyone has to start out as a generalist.
And some choose to be career generalists.
But how fast you make it to the specialist track will determine how soon you fasttrack yourself to success.

Niche Specialists will dominate whatever segment they’re in.
The cost of being general will ensure you get a general income.
A general income also gives a linear income.

A specialist can expect to get a quantum return because demand will far outstrip supply if you position yourself right.
This will be covered in my UHP system once it’s ready.

It’s taken two months of time and effort to have had the IM generalist ‘learning experience’
It’s taken just two days of posting the UHP “Need to Succeed” thread to show me my next step.

The next week will be spent huddling in the trenches and formulating a new strategy.
I’ll be going into ‘thinker’ mode over the next 7 days and launching into ‘doer’ mode subsequently.

Expecting something interesting.

9 comments on The Goal of Internet Marketing

  1. Will Buckley
    January 7, 2008 at 8:54 am (4681 days ago)

    Andrew,

    Awesome post. I was doing some research on my next post and found yours. I think you have hit a great point and your writing is very clear and concise.

    I will have to reference yours once I write mine.

    To your success,

    Will

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