Update: to get a discount code for PPV Playbook, click here: PPV Playbook discount code (Limited quantities).

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Over the years I’ve joined multiple paid internet marketing forums. I was among the earlier members to the Warrior Forum’s “Marketing to the Herd” paid section, then later the “War Room” (you need to be a paid member to do most of the useful stuff there now), then later Gauher Chaudhry’s PPC Formula and PPC Classroom.

Sure, I’ve been a member of free forums too like wickedfire, digital point, sitepoint, Linda Buquet’s 5-star affiliate forum and assorted internet marketing forums.

In general (there are exceptions), paid forums have given me more bang for my buck. You don’t have freebie seekers posting misinformation, and 90% of the chatter isn’t in the off-topic or general discussion forum.

I took up David Ford’s offer of a PPV Playbook membership a couple of weeks ago and was impressed by the quality of content there.

In case you’re wondering, it’s more than just a PPV forum, there’re sections for SEO, social media and other forms of traffic too. Content-wise, David has been regularly been posting tutorials and video lessons for various traffic networks, CPA/affiliate marketing conversion tactics and invited various experienced marketers to post regularly on the forum.

But what makes a forum great is the community of members. Seeing both new and experienced members post their successful and ongoing campaigns as well as talk through the strategy behind the campaigns has provided a couple of idea for implementing in my own campaigns.

I decided to post one of my projects – to build a high authority content site which aims to generate $10k/month consistently by end Nov this year – in the case study/follow along campaigns section. I’ve also invited my partner, Clement, who’s handling parts of the project to post updates as the site goes up too.

Here’s an excerpt from the case study:

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One of my backburner projects had been to develop a high authority, rich content site, which would be sustainable, and fetch a nice acquisition price if we decided to go the M&A route at some point.

So why do I think this might be a good project to work on?
#1 I’ve been doing a fair number of arbitrage-type projects since i started in 2006, but have been moving towards developing/owning/operation community/subscription/continuity type sites. And the world of coupon/datafeed sites has been interesting.
#2 some of my friends like Scott Jangro have focused their efforts on building one big site (Costumzee.com – one of the biggest halloween costume affiliate sites online and ranks for many terms like ‘spiderman costume’)
#3 going public with it here will force me to put more time into it, especially since i’ve put a target income goal ($10k by end nov) in the title!

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Project kickoff
Finding the right partner is key. So I found someone local to me, who’s good at SEO and a number of different paid traffic networks.

My contribution is working on the strategy, marketing, and managing relationships with CPA and CPS merchants.

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So what’s the demographic?
I’ve not specifically focused on the female demographic, so this might be an interesting focus group.

I’m segregating the demographic with 3 characteristics
#1: Age: 25-45
#2: Kids or no kids
#3: working or staying at home

So if you visualize this as a matrix with 3 axes, or a graph with x-y-z axis, the 8 possible permutations are:

#1 female, 25-35, kids, working
#2 female, 25-35, no kids, working
#3 female, 25-35, no kids, not working
#4 female, 25-35, kids, not working
#5 female, 36-45, no kids, not working
#6 female, 36-45, no kids, working
#7 female, 36-45, kids, not working
#8 female, 36-45, kids, working

the demographic are important because the content, pre-sell LPs and offers will be tested to find the best converting combination for each demo.

Unless I get enough mass (or the site is established), I’ll use A/B split testing, rather than multi-variate/taguchi.

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Offer selection:
The only safe assumption is we don’t know what will convert. So I’ll test everything.

Cost-per-sale, Cost-per-action considerations.
I’m planning to build a long term site with sticky visitors, and incorporate emailing into the mix.

This means that a mix of CPS and CPA might give the best results.
I’m particularly concerned about not promoting rebills, which would ‘burn’ the list.

Some of the possible shortlisted offers include:
1) as seen on tv offers like the slap chop, sham wow
2) pet stuff (including Mr Green’s favorite pet snuggie)
3) finance
4) career/edu
5) health

By having a basket of offers to present to the demographic, there’ll be less offer fatigue, compared to just a colon cleanse/acai campaign.

I’m planning to do offer rotation:
1) same offer across different networks
2) different related offers across the same and different networks

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LP strategy:
The site will take on an expert advisor/review/ranking format to pre-selling offers.

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Traffic generation:
Likely a combination of organic/social, and paid traffic.

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My plan is to post updates 1-2 times a week, depending on which part of the cycle I’m at. I’ve got some good feedback from my friend, Hannah McIntyre, who’s also a member on the site, along with other PPV Playbook members.

If you’d like to follow along the case study, why not check out PPV Playbook now?

-> PPV Playbook

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Update: to get a discount code for PPV Playbook, click here: PPV Playbook discount code (Limited quantities).