It’s hard to imagine but it’s been almost half a year since I was in Vegas for Affiliate Summit West. At that time I had been working on about 5 projects. At the moment I’m working on 4 projects, although 2 of them are from the original 5 I had been working on.
The one thing that sticks out from ASW was at the Meetup202, er, meet up, was where Dr Ngo got on stage and talked about being focused. In his case he was refering to becoming a specialist in a couple of niches, rather than try to run hundreds of offers successfully.
Likewise, I’ve found that whether in online gaming or in my business, I get the best results from focusing on one or two tasks, rather than try to do many more than that.
In affiliate marketing terms, by all means test 5 to 7 offers at a time. But once you find one or two potential winners (profit or marginally in the red), you also need to focus on making them work. Else you could be locked in a permanent cycle of testing offers.
I’ve spent the last couple of weeks focused on launching a major upgrade to one of my sites. If all goes well, you should see it by the end of the 1st week of June (if not, in the next couple of days). It’s the result of focus again. Just like it’s usually easier to make $1k/day consistently from one offer, rather than $500 each from 2 offers, I’m also placing most of my eggs in one basket with this new project.
Here’s one of my recent game changing moment: Track your time…ruthlessly.
For those of you who might have been or still are lawyers, accountants, consultants, you would be familiar with time sheets, especially if you’re charging clients on a per-hour basis. I’ve heard of stories where lawyers have sat on the toilet, doing their daily business, thought about a case and charged that time.
But, no, I’m not talking about charging THAT kind of time.
I’m refering to brutally counting how much time you spend on your business each day, doing something that will get you towards achieving your goal (you have a goal, right?).
So time spent reading email, AIMing, checking stats doesn’t count. Setting up new campaigns, optimizing an existing campaign, rotating creatives, whatever that makes your business more successful counts.
Since my experiment started, I’ve been updating my time usage on a Google Doc spreadsheet and the results weren’t pretty early on in the experiment. I was averaging 30mins of productive work on some days, and about 2 hours on other days.
Note: You have to be extremely brutal about whether you’re doing something “productive” to make this experiment work.
A research study shows that the average American exec probably clocks about 30mins of productive work for each workday (8-hour block). In efficiency, this is 30mins / 8x60mins = 6.25%. Terrible.
Upping how you use your time might make the difference between success and failure, especially if you’re slogging at a day job.
The way I see it, you can either become “educated” and aware about every offer out there, every new network, read a lot of blogs and forums to “know everything”. Or you can become really focused and bank.