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Create like a god. Command like a king. Work like a slave.

Psst. If you missed it, the secret to Internet marketing is contained in the title to this post.

That mantra also happens to be the subtitle of Guy Kawasaki’s Rules for Revolutionaries (first published in 1990s), and still equally relevant today.

There’s a paradox/dichotomy with Internet marketers. Almost all of us have the potential for unlimited income, but the vast majority (ie: more than 90%), work less than an hour a day.

That’s excluding time spent on twitter, facebook, watching youtube videos, reading ebooks, chatting on AIM. That’s less than one hour of purposeful, meaningful, goal-direct work each day.

The other “law” is that your amount of meaningful work is directly proportional to the amount of income you generate.

So that time spent goofing off translates into throwing away potential income too.

Deciding to be an “internet marketer” could mean spending time after you finish your day job, after you’ve eaten your dinner/supper and sitting at your table, trying to figure this “internet thing” out. I have a lot of friends and acquaintances tell me they want to “do what I do”, and then they go on to talk about how working from home would be great for them, how they’re really good at marketing/writing/creative stuff and they would make an excellent internet marketer.

So, like a fool, I give them an idea to work on, and they buy into the idea, they see they can do it, and I finish off the conversation with… “Remember, more than 90% of people give up after the first day, of the rest, 90% of the guys left give up after the first week. So only 1 out of 100 ever gets anything done.”

After promises that they’ll be that one outstanding individual, they go off to do their thing.

Two weeks later, I speak to them and they’ve got a lot of stuff to tell me. Mainly a lot of reasons why they didn’t do anything. Usually a combination of either:

  • School
  • Kids
  • Relationships
  • Their day job
  • Stress, fatigue
  • A lack of drive
  • A loss of confidence
  • Or they bought about $100 worth of books off Amazon, but haven’t had time to read a single book.

Which is a little disappointing because I gave one simple thing for them to do. If they had done it, they would have made $10, $20, or maybe even $100.

Even if they’d have made their first $1, it’d drive them to go on.

I’m fairly sure, it’s not anything specific to Internet marketing, e-commerce, being an entrepreneur.

It’s got everything to do with your drive, your motivation, your ambition.

It’s free to say you want to have a lofty goal, but it takes real cojones to do something about it.

Are you going to fail if you try it?

Possibly, and the probability is pretty big, especially if it’s something like CPA marketing, or using a new traffic method like PPV.

Are you going to lose money?

Heck yeah, possibly a lot of it too.

In sci-fri writer Frank Herbert’s “Dune” series, the protagonist Paul “Muadib” Atreides is put to a test by the Bene Gesserit order.

His hand is put into a box and it feels like the flesh is being burned off it and his hand is being torn apart.

But he survives this test because his mother Lady Jessica has taught him a mantra, the “Litany against fear” which goes:

I must not fear.
Fear is the mind-killer.
Fear is the little-death that brings total obliteration.
I will face my fear.
I will permit it to pass over me and through me.
And when it has gone past I will turn the inner eye to see its path.
Where the fear has gone there will be nothing.
Only I will remain.

Besides being my favorite sci-fi series, Dune also contains one of my favorite quotes.

Substitute “Fear” with “Failure” or “Adversity” and you’ll realize that anything worth the effort is going to involve some degree of pain.

If you’re starting something new, it’s going to take time to master it.

In all likelihood, you’re going to spend about 8 to 12 hours a day just figuring out something new – whether it’s blogging, social media, PPV or CPA.

Once you’ve understood the basics, it will probably take 4-6 hours a day to fine tune what you’re doing.

And in the third stage, you can probably get things going smoothly and you’ll be able to maintain your level of earnings with just one hour of effort a day.

How long will it take to go from stage 1 to stage 3?

It varies from individual, but typically the ones who aren’t afraid of fear, or don’t let it become their mind killer move much faster through the stages.

If you haven’t been brainwashed by some of the talk of buying a business-in-a-box or a pack of 2,506 ebooks to kickstart your e-commerce business, you’ll usually start out on a better footing.

To address some emails I’ve received:

“What’s the fastest time it will take for me to earn $xxx per month from websites/affiliate marketing/blogging?” – I suggest that rather than shoot for “fastest”, it’s better to bone up on your fundamentals. I’ve noticed that these “fastest” methods tend to rely on learning one method (usually blackhat) way of doing something and these generally last a couple of hours/days/weeks depending on your luck. Then you’re left running to learn another “trick”. You’re not building a business in my opinion, you’re just hustling for some spare change.

“Does it work?” – I could tell you I’ve been doing this for many years, but I guess you won’t know for yourself, until you’ve tried it out, will you?

“Can you coach/mentor me?” - I’ve not offered this for a long time (since 2008 I think). Unless you have an interesting project proposal/joint venture in mind, I’m wholly focused on long-term projects. If you’re newer or looking at bringing your earnings to a higher level, you should check out PPV Playbook. I’ve mentioned it a number of times, and you can check out a write-up here.

By the way, PPV Playbook discount codes are still available.)

“Will more Friday Podcast episodes be coming out?” – While I produced the series, it took a fair amount of time and resources. With two young kids and a number of ongoing projects, there’re no plans to continue it at this time. You can check out the archive here though).

“Will you be blogging more regularly?” – I was inspired after meeting FinchSells (aka Martin Osborn) last week in Singapore. He claimed that he was blogging about once a week now. I wasn’t going to call him out on it, but he seems to be blogging every 2 weeks, so I guess he’s a big fat liar. Now that my gnarly taxes are out of the way, I plan to publish a post every week. So check back often.

23 comments on Create like a god. Command like a king. Work like a slave.

  1. Brenton Wadkins
    April 24, 2011 at 3:17 am (4 years ago)

    The title says it all! Putting in those (legit) hours is what a ton of people have trouble with. Time is money and when you are on the forum, watching vids, and watching spy view in p202 (personal favorite) your losing precious time that could be spent optimizing or scaling.

    Nice to see you posting again!

  2. Mediastar
    April 24, 2011 at 4:36 am (4 years ago)

    Great Post Weeeeeeeeeeeeeeeeeee.

  3. Allison
    April 24, 2011 at 11:35 am (4 years ago)

    You’re so right about the 1% that take actions. That’s the reason I don’t mind sharing what I do with other people. I can tell what what I do, how I do things or even pave the road in front of them, they’re afraid to take the initial step. After a while, it all comes down to the drive, determination and motivation…

  4. musa ponda
    May 7, 2011 at 6:37 pm (4 years ago)

    Hmmm…………ya of course Guy Kawasaki was very correct.

  5. Ryan Eagle
    May 9, 2011 at 1:00 pm (4 years ago)

    Very relevant and true – “drive, determination and motivation”

  6. sarah jones
    May 11, 2011 at 9:59 am (4 years ago)

    I’m in love with your Title <3

  7. Adam
    May 14, 2011 at 8:22 am (4 years ago)

    Spot on. I’ve been working from home for about 6 years now but my affiliate marketing skillz are lousy to say the least. I can actually see this post from both sides.

    I’m the guy people are asking for information and the guy who needs more information that doesn’t get near enough accomplished.

  8. Erik
    May 14, 2011 at 1:14 pm (4 years ago)

    The title couldn’t be more fitting! Great article. Sometimes you have to take a chance to be successful!

  9. jelly roll sale
    May 19, 2011 at 5:47 pm (4 years ago)


    Great write-up, and very inspiring stuff here. Kind of like hearing the ugly truth when all you want to do is day dream all day.

  10. Kaplan
    May 28, 2011 at 12:44 pm (4 years ago)

    I am happy to finally found my field in marketing and so with affiliate which makes me updated with the latest pros for marketing and what is the best way to excel in it.

  11. Elin
    May 30, 2011 at 9:57 pm (4 years ago)

    That’s the right attitude! And they said that it will take us 10,000 hours to truly master something.

  12. John Robberson
    June 6, 2011 at 8:36 pm (4 years ago)

    Excellent Post,

    I’ve always loved this quote, by Samuel Goldman, “The harder I work the luckier I get.”

    I really like your use of Dune quotes. I’ve used the “I must not fear. Fear is the mind-killer……..” quote many times in my life to focus myself and allow myself to take action.

    Thanks for the post.


  13. Doris
    June 10, 2011 at 11:09 am (4 years ago)

    This is a very effective phrase where one should do to be able to be successful. I mean, this is all you need to do to.

    Please visit my blog: internet marketing newbie tips

  14. Doris
    June 10, 2011 at 11:10 am (4 years ago)

    You will just have to follow this phrase and you are ready to face the competition in the internet world.

    Please visit my blog: internet marketing newbie tips

  15. Louis Vuitton
    October 23, 2011 at 3:13 pm (4 years ago)

    This blog is very good you really like me

  16. Andrei
    October 31, 2011 at 11:55 pm (4 years ago)

    Actually, it’s “Work like a slave; command like a king; create like a god.” and it’s a quote by Constantin Brâncu?i.

  17. Andrei
    October 31, 2011 at 11:56 pm (4 years ago)

    Actually, it’s “Work like a slave; command like a king; create like a god.” and it’s a quote by Constantin Brancusi.

  18. up to date
    January 5, 2012 at 3:39 pm (4 years ago)

    Hello, Would it be possible to make use of this great write-up on my site? I would naturally backlink back to you. Let me find out what you determine to perform.

  19. Deric
    January 31, 2012 at 12:13 pm (3 years ago)


    “I have a lot of friends and acquaintances tell me they want to “do what I do”, and then they go on to talk about how working from home would be great for them, how they’re really good at marketing/writing/creative stuff and they would make an excellent internet marketer.”

    You nicely capture the essence of what I am going through for the past couple of years :) Everyone wants a piece of the “rich” outcome but unwilling to sweat through the wee hours every night even on public holidays – (yes the last one was during this CNY when I was hustling my through and forgetting about CNY?)

    “What’s the fastest time it will take for me to earn $xxx per month from websites/affiliate marketing/blogging?”
    And to adding on to those whom are seeking for the “overnight success” instead > “What’s the fastest time to lose all the $xxx and learn, relearn, refine?”

  20. Linslus
    July 11, 2012 at 4:41 pm (3 years ago)

    To be successful online you have to manage it without the help of google. There is no ideer to build up a business idea on the dependence of google – good luck!

  21. Lindsey Hill
    May 25, 2013 at 6:30 pm (2 years ago)

    I was wondering how to improve my business. Then I finally visit this blog, i found something interesting and helps me to understand my way to improve my business. Great blog!

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