Since the Google Slap took place some time back, it’s been no secret that many affiliates and internet marketers have been switching to alternative traffic sources, including social network advertising (primarily Facebook Ads and Plenty of Fish) and dabbling in impression-based advertising and media buys (like AdSonar, Pulse360).
Depending on your experience, it could have been a better experience compared to bidding on the big 3 PPC network, or a terrible one.
What’s worked for me in recent months has been looking at Tier-2 PPC ad networks. Which shouldn’t be a surprise if you’re constantly looking at and testing new sources. Just like any other traffic generation strategy, some smaller PPC networks will have low traffic, poor lead quality or all of the above. It’s a matter of testing and tracking your campaigns that’re going to show you the winners and give you enough information to pause or delete losing keywords.
In this month’s InternetMarketingCookbook update, I go through:
- Some of the key differences between the Big 3 PPC networks and their smaller tier-2 brothers.
- How you should structure your campaigns differently and ways to implement tracking
- Strategies to test offers and determine the winners.
- Tips to decrease your PPC costs and increase traffic
- And much more!
Visit the InternetMarketingCookbook to find out more.